Tara Schoberg Email & Phone Number

Washington, Dc, Us

* Writer and editor in the marketing department at the world-renowned museum, located on the National Mall in Washington, DC.* Conceptualizes, drafts, edits and proofreads promotional materials—including emails, video scripts, web pages, social media posts and brochures—in support of the museum’s overarching marketing strategy.* Ensures the museum's marketing materials drive engagement with key audiences and reflect the highest quality in terms of content, accuracy and style.* Independently researches, interviews and collaborates with museum subject matter experts to produce written products that are engaging, effective and optimized for different channels and audiences.* Leverages data-driven insights from Litmus and Google Analytics to increase digital engagement.

Baltimore, Maryland, United States

* Lead copywriter and editor of "Logical Health Alternatives" and "Health Sciences Institute"—two monthly, paid alternative health newsletters.* Cultivates an urgent, authoritative voice for subject matter experts to help boost conversions, increase click-throughs and product sales and raise brand awareness.* Distills research from highly technical medical journals into meaningful, actionable steps that readers can implement into their daily lives.* Edits newsletters for style, tone, grammar, clarity, engagement, compliance and scientific accuracy.* Confers with subject matter experts about original content to ensure accurate incorporation of edits and satisfactory resolution of problems.* Plans, maintains and executes editorial calendars.* Edits various online protocols and reports to support the franchise.* Manages project timelines and deadlines to ensure timely delivery of all copy.* Develops, maintains and adheres to client style guides.

Baltimore, Maryland Area

* Creates compelling copy that informs, entertains, inspires and moves readers to action across a variety of platforms—including digital, print and social.* Crafts SEO-driven content to supercharge promotional campaigns across media channels. * Supports clients' brand guidelines and copy standards.* Conducts market research, fact-checks content and proofreads with a full, working mastery of AP Style and Chicago Manual of Style.* Clients have included the Baltimore Museum of Art, E.magination, Designing Events, Dover Downs Hotel & Casino, ListenSmart.com, Maryland Real Estate Advantage, Vestbridge Investing, NorthStar Nutritionals, NewMarket Group and OmniVista Health.

Baltimore, Maryland

* Lead media contact for Maryland's largest art museum.* Raised the museum's local and national profile by pitching and landing news stories to top-tier media outlets, including "The Baltimore Sun," "The Washington Post," "USA Today," "The New York Times," the Today Show and CBS Sunday Morning.* Wrote and edited all the department's press materials, including press releases, speeches for museum leadership, website content and other promotional materials.* Cultivated relationships with prominent local and national reporters to keep the BMA top-of-mind for relevant upcoming stories.* Designed and implemented museum PR strategic plans, press conferences, press preview breakfasts and other special events.* Supervised television productions onsite.* Supervised departmental assistants and interns.

Bachelor Of Arts - Ba, Journalism, Summa Cum Laude

Master Of Arts - Ma, Writing, General