Tara Sena-Becker Email & Phone Number

Sydney, Nsw, Au

Sydney, New South Wales, Australia

I act as an external Marketing Consultant and Head of Department for various companies across high-end retail, property, pharmaceuticals, tech start-ups and travel. This incorporates B2B and B2C brand marketing, content strategy, digital marketing, social media, events, shopfronts and internal/external communications.Clients include: Matthew Ely Jewellery, Seating Matters, RentBetter, Few & Far, Premier Building & Waterproofing

Sydney, New South Wales, Australia

Sydney, Australia

Leading brand development and marketing for IMG Australia's Culinary (food and wine) portfolio,with a specific focus on Western Australia Gourmet Escape with Tourism Western Australia. This included brand strategy, creative development, sales and budget management, ticketing, major media partnerships, ATL advertising, content marketing and PR.

Geneva Area, Switzerland

Leading the conceptualisation, development and optimisation of Trafalgar's global consumer (B2C) and trade (B2B) brand marketing strategy. Driving effective roll out and implementation in key markets - Australia, the USA, Asia, Europe, the UK and South Africa across digital and offline channels.

Melbourne, Australia

As a member of the Senior Leadership Team, I was responsible for the end-to-end marketing strategy of STA Travel Australia, conceptualising and implementing strategies, campaigns and partnerships to drive digital engagement and retail foot traffic across 75 retail stores.

Implementing the overarching B2B/B2C marketing and brand strategy for the MFAA with the aim to increase membership and engagement with banks, aggregators, mortgage and finance brokers. This included the development and launch of WIMBN (the Women in Mortgage and Banking Network), including core branding, social media, TOV, stakeholder liaison and Advisory Board.

Sydney Area, Australia

Leading a team of up to 6 internal direct reports and numerous contractors in the development and execution of internal and external content and brand strategy across multiple channels, including internal social media and email communications, external B2B/B2C email strategy, brochure production, social media, website content and video production.

London, United Kingdom

Driving content and social strategy at HostelBookers.com, including blog content and growth, content-to-sales conversion, social media content, database growth and website SEO optimisation.

Sydney, Australia

Media relations, events and social media strategy for various clients including Sydney Olympic Park, Westfield, IMB Bank, Victor Chang Cardiac Research Institute and Healthy Harold.Intern to Account Executive to Account Manager progression.

Assisting with legal agreements, franchisee communications, brand marketing and public relations strategy and implementation for Jamaica Blue and Muffin Break.

Ba (Media And Communications) (Hons), Journalism, Government And International Relations, Sociology, Distinction Average

Activities and Societies: Drama Society, Media Society Arts Faculty Entry Scholarship

Hsc, 99.1 Uai

Activities and Societies: Extension 2 English, Extension 1 Mathematics, Sociology, PDHPE Premier's Award in the 2005 HSC