Tara Greene Email & Phone Number

Basking Ridge, Nj, Us

Develop Omni experiences for the post purchase journey for new and existing customers.

Basking Ridge, Nj, Us

- Video strategy focused on creating, developing, leading and measuring video initiatives that drive sales and service transactions and reduce calls into customer care- Video production of Service/Support “How To”, and product marketing videos- Integration of video content throughout website and app experiences- Spearhead enhancements in online video reporting to report value back to the business- Budget management- Manage internal and external partnerships (stakeholders and agencies)- Manage web development projects to improve customer experience in managing account transactions online. - Partner with stakeholders on strategy for authenticated global navigation and footer on verizon.com- Create and manage "Smartlinks" for Digital Operations team, used to drive app engagement and reduce calls into customer care.- Manage development project as stakeholder for self serve transaction flows.

Atlanta, Georgia, Us

- Managed design and website development process including internal and client approvals for NAPA AUTO PARTS.- Worked with internal counterparts to establish project scope, deliverables and requirements.- Collaborated with senior leadership to formulate loyalty and acquisition CRM campaigns.- Conducted Quality Assurance testing prior to each website update launch and confirmation in production.- Monitored statistical data for each project once launched including website and sales metrics.- Coordinated/Managed video development including pre-production, on-set and post-production

Client-Facing Responsibilities-Serve as day-to-day liaison between agency and client teams (media, emerging trends, consumer insights and analytics) as well as partner agencies-Participate in weekly cross agency round tables for social media programs for Sprite and Fanta-Lead weekly reporting and status calls with SEM client, providing support when needed to media performance-Discuss 360i social media capabilities to clients to up-sell current scope of workStrategic Responsibilities-Collaborate with emerging trends team to develop program strategy for several DWOM (digital word of mouth) initiatives for Sprite-Partner with consumer insights team to provide insight into listening program for 6 Coke brands (Sprite, Diet Coke, Seagram’s, Fanta, Mellow Yellow and Coke Zero)-Worked alongside internal team to establish strategic approach toward on-boarding new client-Work with media team to establish optimization strategy for search programs for AutoTrader.comManagement Responsibilities-Manage a team of both direct and indirect reports on SEM account, across 4 lines of business, working with 4 direct clients -Manage internal team (size varying depending on project) to maintain progress on social media programs for Coke-Manage financials for entire Coke team-Manage budgets and performance for AutoTrader.com account

Client-Facing Responsibilities-Serve as day-to-day liaison between agency and client teams (creative, media and technology) as well as partner agencies.-Pitch strategic and tactical plan to client in collaboration with agency team and partner agencies.Strategic Responsibilities-Work with partner agencies to develop overall brand strategy and tactical plan for each of the Fungicide brands.-Develop the importance of online marketing for the brand in the overall marketing mix.-Create and interpret effective analysis to support marketing recommendations to the client.-Research and evaluate current trends in the online display advertising industry to enhance client’s business goals. -Participate in brainstorming sessions with creative and tech teams to come to a cohesive and executable strategy and tactics.Management Responsibilities-Manage project tasks for Bayer CropScience Fungicide brands.-Manage financial performance to achieve client targets.-Develop SOW, Estimates and Project schedules for campaign projects.-Develop, administer, and communicate detailed project schedules to manage both agency and client expectations and ensure jobs deliver on time.-Manage digital budget for each brand. -Lead internal agency team on campaign projects for Bayer CropScience Fungicide brands.

Atlanta, Ga, Us

Account Executive-Verizon Wireless Online Advertising and Social Media InitiativesClient-Facing Responsibilities-Serve as day-to-day liaison between agency and client teams (creative, media and technology)-Collaborate with the creative team to pitch creative ideas to the client-Develop, administer, and communicate detailed project schedules to manage both agency and client expectations and ensure jobs deliver on time.Strategic Responsibilities-Serve as Moxie’s Resident Rich Media expert -Provide Account strategy and marketing on client projects including web sites, online display, mobile, social media, to ensure cohesive campaigns with partner agencies.-Promote Verizon Wireless products and services through all digital channels channels i.e. display banners, websites, landing pages, social media, and digital out of home.-Research and evaluate current trends in the online display advertising industry to enhance clients business goals. -Work with media to provide online media reporting and analysis when needed for campaigns to clientsManagement Responsibilities-Lead online campaign projects to deliver on strategy, on time and within budget.-Account Management and Campaign leadership of online display advertising campaigns (web and mobile), Microsites and Landing pages as well as Social Media initiatives-Social marketing information and research teamExperience managing online video projects as well as location shoots

Fort Lauderdale, Fl, Us

-Daily responsibilities included the ability to source, interview, qualify, submit, place and build long term relationships with new and existing candidates in the information technology industry. -Performed technical and non-technical interviews with potential candidates.-Responsible for utilizing and maintaining a complete, organized and real-time database with in company standards. Insure the rules of engagement are being adhered to. -Negotiate rates and terms with new consultants.-Developed marketing collateral to hand out to potential candidates which was then distributed to entire company.ny.

2005Top revenue producing recruiter within branch exceeding monthly and quarterly goals.Managed client relationships for new and current candidatesDaily responsibilities included the ability to source, interview, qualify, submit, place and build long term relationships with new and existing candidates in the information technology industry. Maintain a network/user group base to gain market share and reputation. Actively market qualified candidates to clients Generate business leads for the sales team.

Ma, Corporate Communication And Technology

Ba, Organizational Communication