Tara Garrettson-Shamus Email & Phone Number

Northville, Mi, Us

As a Marketing Manager, I collaborate with cross-functional teams to plan and implement marketing campaigns, boost brand recognition, and drive sales across various platforms. I work closely with local sales teams to expand market share and manage the North American marketing budgets. I foster collaboration between internal and external partners, secure support from senior leadership, and analyze data to identify growth opportunities and optimize campaigns.• Contribute to successful product launches in the North American market, gaining profound knowledge in orchestrating triumphant market introductions.• Champion cross-departmental collaboration, nurturing robust affiliations with peers in marketing, sales, and product development. • Equip sales teams with marketing collateral and resources empowering them to convey product's unique value proposition

In this role, I conducted impact analyses, evaluated change readiness, monitored progress, and engaged with key stakeholders to ensure effective communication. I maintained a strategic focus on optimizing customer interactions in alignment with the account development strategy, utilizing CRM and PowerBI tools. Additionally, I served as a liaison between sales operations, customer service, and field sales, identifying and resolving operational challenges to streamline customer service delivery.• Facilitated implementation of Change Methodology within sales organization (SAA).• Organized field sales training sessions to bolster and advance the overhaul of the organization's predominant go-to-market strategy across US, Canada, Mexico, and Brazil.• Improved business efficiency by managing and leading assessments 4.0 across nine business areas.

I mentored Sales Area Americas Vice Presidents and Regional Sales Managers as part of the Global Project Management office. I also facilitated sales training initiatives to support organizational changes using FactPack reports, 3D mapping, and dynamics for impact analysis in the FLS initiative. Additionally, I led training sessions within SAA to clarify roles and responsibilities for various positions and conducted change readiness surveys (ADKAR).• Spearheaded coaching and mentoring efforts for Vice Presidents and Regional Sales Managers in Americas, resulting in seamless integration of organizational reforms through targeted sales training programs.• Oversaw implementation of Assessments 3.0 across nine business areas, encompassing North and South America sales teams, ensuring adherence to best practices and operational excellence.

I managed a $13M regional territory covering Metro Detroit and NW Ohio. I oversaw sales expansion efforts in the automotive, aerospace, and general engineering sectors. I provided guidance to the sales team to meet our sales goals, motivated them to excel, and conducted quarterly performance assessments. I also monitored regional sales using CRM and Power BI, promptly addressed customer concerns, and maintained strong relationships with customers and distributors.• Achieved sustained profitability in sales through implementation of localized business strategies, execution, and supervision of 9-member sales engineering team.• Earned prestigious title of "Rookie Sales Manager of the Year" in 2016 for exceptional performance.

Ranked in the top third of Michigan/Ohio primary care sales force - 2011Honored as Spiriva Brand Champion within the Michigan region for top sales out of 80 primary care sales representatives - 2008Utilized product knowledge and selling skills to educate targeted health care professionals on the merits of Spiriva and Pradaxa; utilized managed care organization treatment algorithms to influence HCPsMonitored local market conditions for changes that impacted my territory by working closely with my specialty, institutional, and managed markets sales teams

Detroit, Mi

Managed print, radio, and billboard advertising for Henry Ford Hospital and the systems’ then 23 medical centers - Oversaw the work of Daniel Brian Ad Agency in the development and implementation of media plans - Monitored multi-million dollar annual budget allocations for advertising; reported on budget variances - Participated in the development of the “We Can” advertising campaign, including analysis of focus group reaction to campaign beta-tests

Troy, Mi