- Develop and execute strategic marketing initiatives to drive retail success across Natura's vertically integrated cannabis portfolio- Build and implement comprehensive budtender training programs to educate and engage retail staff, ensuring they become knowledgeable brand ambassadors - Oversee in-store demo programs and activations to convert sales and create memorable consumer experiences - Promote brand awareness through innovative retail programs and experiential marketing- Strengthen brand partnerships- Leverage data-driven strategies to inform marketing efforts and optimize retail performance- Collaborate with sales, product, and marketing teams to ensure alignment and consistency- Advance Natura's mission to transform the world through the consumption of cannabis by delivering value-driven and customer-focused retail experiences

Aim & Fire is a cross-functional marketing agency specializing in brand activation, community engagement and content creation.Our wealth of diverse experience brings value beyond simple staffing solutions, ensuring every resource and effort applied is impactful - boosting awareness, driving revenue and solidifying loyalty.With an unrivaled commitment to customer service and hands-on consultation to tailor approach, we’re not just an executional arm; We're strategic partners to help you build.

• Sole representative in market for California launch of cannabis infused line extension Mary Jones• Developed and executed field marketing and sales strategies to increase brand awareness and adoption• Sourced and managed marketing asset inventory and local storage / shipping office• Organized digital asset folders and dispersed materials as needed to partners• Coordinated with PR, marketing and staffing agencies to ensure success of deliverables• Hosted sales meetings and collaborated to implement effective promotions and messaging• Performed inside and outside sales alongside distribution partners to develop business• Monitored and reported on initiatives, providing insights and recommendations for improvement• Managed local marketing budget ensuring cost-effective allocation of resources• Recruited, trained and managed brand ambassador team statewide• Researched regulations for marketing adult-use cannabis and applied to ensure compliance • Implemented Outfield CRM to track field efforts and data across multiple markets• Produced 4-week statewide mobile marketing tour earning a quote and feature in Forbes• Won Best Cannabis Soda in the High Spirits Awards in 2023 & 2024 along with Industry Choice• Sustained expansion from CA to multi-state / international, 0-1000+ doors• Supported 2.2M new revenue, building Mary Jones to 12% of Jones total business

In 4 weeks on the Greet Street Festival project, prospected and closed deals for the Official Paper (OCB), Official Blunt Wrap (Brothers Broadleaf), Dab Bar (WaxNax, Supherb, BLOOM), Beverage Bar (4Front), Flower Lounge (Old Pal), Lobby Sponsor (Treez) and Tattoo Partner (Little Annie Motel Tattoo)Staffed, trained and managed a team of 30 event staff in ticketing, various brand activations, informational & directional roles. (Aim & Fire)Operations and Event Production including vendor sourcing & liaison, contract negotiations, fabrication coordination, staging and on-site management.

Tour, Project, & Account ManagementEvent ProductionLogistics & Build-OutVIP & Influencer MarketingBooking Coordination/RecruitmentSocial Media ManagementContent CreationTrade-Shows & ConventionsFestival ActivationsSponsorship / Vendor ManagementGuerrilla MarketingLuxury Experiences / Hospitality Hosting / EmceeProduct SamplingLead GenerationSales (B2B/DTC)

Served as build-out crew lead for TEDWomen 2021. Assigned tasks and duties to build-out crew, corresponded with TED Team on deliverables and completion. Coordinated breaks and schedules. Received inventory and deliveries from trucks, assisted with unpacking and packing. Liaison with vendors and delivery services. Interpreted floor plans to move and place inventory from the loading area into the event space. Assembly, placement and disassembly of furniture, props, lighting and decor property-wide in 10+ separate activation spaces. Troubleshooting and repair of equipment. Maintained a clean event space and safe work environment. Kept detailed inventory of items, prepared and labeled for storage at the end of the event.

Cann is a social tonic infused with a microdose of cannabis.As a Field Manager, I recruited, trained and managed a team of 12+ brand ambassadors to market and sell the product across the LA metro, maintaining an inventory of BA kits, marketing assets and the Cann van as a mobile marketing vehicle. We supported many departments of this rapidly growing CPG company (Marketing, Sales, VIP and Ops) by hosting samplings and educating the public about the benefits of microdosing cannabis at dispensaries, field activations, and networking events. I also assisted with product drops and other special projects as needed. Brand ambassadors worked on commission in retail accounts to meet and exceed sales goals, and at field events, drove DTC sales via our delivery partners. This team built crucial relationships with dispensary personnel, industry contacts, and our growing customer-base to elevate Cann as a breakthrough beverage to the #1 selling cannabis drink in California. We introduced Cann as a concept, made it a reality via Liquid on Lips, and built lasting brand love and loyalty. Our success in Southern California was used as a blueprint for roll-out to six other markets during Cann’s rapid expansion. During this time Cann’s national BA roster increased from 15 to 150 across 7 markets with our home-market leading the charge. Through our efforts, we saw on-premise sales averages for top performers triple.

Managed five-week “Charged By Nature” regional mobile marketing and sampling tour of the Southern California area on behalf of ASHOC Performance Energy. Drove branded van with assets for 10x10-30 set-up: tent, counters, coolers, pop-out awning, vertical jump challenge and tech elements including tablets, speakers, television and Bluetooth microphone headsets to and from event sites. Managed 8 activations in partnership with local gyms, fitness centers and wellness events to introduce and reinforce the ASHOC brand with target consumers and conduct ASHOC fitness challenge. Collaborated with videographers to deliver weekly recap reels. Performed data and content capture as well as post-event reporting. Worked side-by-side with client and account managers to ensure satisfaction and success of the campaign.

Created an updated website to streamline comp card process.Scouted, screened and signed new parts modeling talent. Styled, photographed and filed parts digitals. Collected and filed paperwork into job folders for archives.Prepared submission packages, negotiated SAG and non-union contracts, and coordinated with production personnel to manage talent on-site for clients such as OPI and Stella Artois.

Contracted for move, downsize and tech modernization of a medium-sized office (5 work stations and a studio) to founder and CEO’s back house/home office. Managed logistics including hiring and invoice processing for an IT consultant, movers, handymen and other contractors. Delegated tasks to contractors. Filing, returns, shipping and receiving. Sourced and assembled furniture, office supplies and decor. Styled a beautiful new space for both bookers and talent to enjoy.

“Room” host on Refinery 29’s “29 Rooms” Tour for 50 events - 10 days of activation in each: Chicago • DC • Toronto • LA • NY29Rooms is an artistic wonderland that has 29 different mini-interactive galleries designed by local and notable creatives, directly facilitated by hosts that guide guests to get the most out of the experience.

StudentCity, the largest provider of Spring Break packages in the world, is committed to providing the ultimate travel experience while guaranteeing the safety and well-being of each traveler.As destination staff, I traveled to assist with all on-site operations, logistics, activities and events that contribute to the great experience of travelers and successful execution of the program.This role required event production, hospitality, customer-service and troubleshooting skills.As the faces and personalities of Student City, our team was responsible for ensuring travelers had an unforgettable international trip while maintaining a reputation of industry-leading customer service and safety.

Headphones On World Off are promoters, digital marketers and producers of silent disco parties and events featuring great DJs. HOWO events are quietly awesome! Music Venues and ClubsCorporate EventsExperiential MarketingConventionsHotelsPrivate PartiesNoise Ordinance Loophole- worked with event and venue contacts to coordinate set up and activation of the silent discos- distributed equipment and performed technical troubleshooting, while providing excellent customer service, diligent sanitation and ensuring proper charge, care and storage of the headphones before and after each use

Atomic7 is a dynamic studio that allows artists from all walks of life to collaborate together not only in art, but in the journey of the human experience. We are artists and innovators, dedicated to planting seeds of creativity and paving the path for the next generations.- assisted multimedia artist Nick Ringelstetter with fine art marketing and sales at art shows in numerous states- created content for Atomic7 website / social media, and published blog posts to engage the community

Sweet Me Creamery 2018 Sampling Tour - MidwestFairlife Yup! 2019 College Sampling Tour - National

Clients: Moroccan Oil, Clenna, Arrojo, Aloxxi

Outsiders PizzaRegional - Minnesota, Kentucky

Dial Complete (Foaming Hand Soap)National - East to West Coasts

Persil Pro Clean (Laundry Detergent)Twin Cities - Super Bowl Sampling Campaign

- Recruited and managed team of 5-10 local ambassadors for guerrilla marketing initiatives across the twin cities during community-building/launch phase of Roadie, the “friendshipping" app- Reported to Founder and CMO with data and feedback following each event- Sourced and scheduled field marketing opportunities- Flyering, premium distribution, and engagement to educate the public primarily at weekend tailgates- Worked to spread the word and register new users for then-new shipping and delivery service- Launched the now multi-million dollar app as the first FMM, and onboarded the very-first shippers and drivers to use Roadie- Remained a huge advocate, user while on tour and beta tester for years to come

Health Partners “Power Chef” CampaignCaribou Coffee, Target, JG Wentworth, Metro Transit, MN Timberwolves

- Drove pick-up truck and 12' refrigerated trailer (28' total) containing brand assets to and from event sites at charity runs, festivals, corporate headquarters, and other community events as manager of a 16-week marketing tour in the New England region - Managed entire footprint including tent, tables, ipad, wireless router, instant printer, multiple coolers, signage, premiums and product - Trained team of 3-5 local brand ambassadors on talking points, campaign themes, product information, and sampling procedures, managed break schedules during activation- Oversaw event execution and consumer interactions to ensure maintenance of brand standards and image, take photos, distribute premiums- Generated content for social media including instant augmented reality photo prints- Conducted opinion surveys, gathered feedback for recaps, and followed up on leads for future events- Maintenance and administration including cleaning, stocking, inventory and expense reports- Worked closely with brand’s internal / agency account managers to ensure overall success of the Dessert With Benefits campaign

- Drove 25’ food truck containing brand event assets cross-country, to and from events sites at fairs, festivals and other events on three-month sampling and experiential marketing tour- Managed entire footprint from set-up to tear-down including ipads, wireless routers, television sets, printers and supplies, picnic tables, and product totaling 15,000 samples/week with two co-managers, assisted by local staff- Trained teams of 3-6 local brand ambassadors in each location on talking points, campaign themes, and custom gift box printing systems- Managed break schedules during activation- Oversaw event execution and consumer interactions- Produced content for social media- Conducted opinion surveys- Compiled feedback and data for recaps- Liason with clients to uphold brand standards and image- Maintenance including cleaning and stocking- Managed hotel and rental vehicle budgets- Expense tracking

AirVuz is a user-generated sharing platform that curates the best drone and aerial videos from around the world. The site aims to give drone pilots and enthusiasts an arena in which to connect about all things aerial, marketing their work and their services in an extremely targeted, supportive environment. Our in-house production team created original content to engage and educate our users about news, events, innovation, safety and responsibility in the drone community.- planned, coordinated, and executed live / streamed drone races and the 2016 post-Grammy party at the Playboy Mansion w/ AirVuz as official media partner- negotiated sponsorship and strategic partnership agreements- event production including vendor sourcing, shipping and receiving, logistical planning - responsible for organizing travel including flights, hotel reservations, transportation arrangements, and other accommodations for personnel across all departments- ensured smooth set-up, activation and event flow while engaging with consumers, partners, and other contacts to provide a positive experience and brand impression, as well as complete understanding of AirVuz mission, function, and value

Jack George's Fine Leather Goods is an apparel and accessory company based in New York. - shipping and receiving inventory for Costco roadshow retail display booth - merchandising, on-premise Sales and reporting for the leather goods brand in four locations- inventory management, set-up and tear-down of the booth, and sales tracking- recruitment, scheduling, and training of other local brand ambassadors on product offerings and effective sales pitches- ensured consistently high sales numbers and remained the primary contact for roadshows in Minnesota or Wisconsin until relocating to another region

Scorestream is an app that tracks high school sports scores, allowing fans to post and view photos and comments from their favorite teams' games. - led a team of brand ambassadors to attend hundreds of high school hockey, basketball, and football games on behalf of Scorestream- capture and post live gameplay photos and update to promote use of the app by players, students, parents, and fans- recruited and trained other ambassadors, assisted them to schedule a quota of activations- led engagement as the voice of the brand with students, parents, and school officials, spreading enthusiasm, awareness of Scorestream and our partnership with locally headquartered Buffalo Wild Wings- communicated, coordinated, and scheduled in advance with the Marketing Department at Scorestream, athletic directors and other school officials- produced content for branded broadcast during peak business hours on-screen at local Buffalo Wild Wings restaurants

- Led a team of ambassadors to conduct nightlife habit research on college campuses to gather insights into behaviors among college students- Coordinated and managed the recruitment, training, and supervision of the ambassador team- Developed and maintained relationships with participating establishments to streamline operations- Managed and dispersed cash incentives to encourage participation in the study- Administered written surveys on habits, preferences, and trends among the target demographic- Compiled and organized collected data for thorough analysis, ensuring accuracy and completion- Maintained communication with the research coordinator to provide updates on progress, address challenges, and ensure alignment with objectives- Ensured strict adherence to ethical standards and guidelines throughout the study

- weekly loading & unloading of five semi trailers of equipment, decor and assets- build-out and break-down of show footprint spanning multiple convention center halls, with specific responsibility for the gift shop: 12+ pallets of merchandise and box office- lead merchandising efforts to boost sales, communicate and collaborate with the corporate Marketing Manager to track and manage inventory levels- train, manage and oversee all local staff on sales and ticket systems during show dates- serve as point of contact for conflict resolution and elevated customer service needs- transportation of traveling crew via company-owned twelve-passenger sprinter van- maintain logbooks in accordance with DOT regulations