Tara Falk Email & Phone Number

Los Angeles, CA, US

Sacramento, California, US

- Develop and execute strategic marketing initiatives to drive retail success across Natura's vertically integrated cannabis portfolio- Build and implement comprehensive budtender training programs to educate and engage retail staff, ensuring they become knowledgeable brand ambassadors - Oversee in-store demo programs and activations to convert sales and.

Aim & Fire is a cross-functional marketing agency specializing in brand activation, community engagement and content creation.Our wealth of diverse experience brings value beyond simple staffing solutions, ensuring every resource and effort applied is impactful - boosting awareness, driving revenue and solidifying loyalty.With an unrivaled commitment to.

Seattle, Washington, US

• Sole representative in market for California launch of cannabis infused line extension Mary Jones
• Developed and executed field marketing and sales strategies to increase brand awareness and adoption
• Sourced and managed marketing asset inventory and local storage / shipping office
• Organized digital asset folders and dispersed materials as needed to partners
• Coordinated with PR, marketing and staffing agencies to ensure success of deliverables
• Hosted sales meetings and collaborated to implement effective promotions and messaging

Seattle, Washington, US

Los Angeles, CA, US

In 4 weeks on the Greet Street Festival project, prospected and closed deals for the Official Paper (OCB), Official Blunt Wrap (Brothers Broadleaf), Dab Bar (WaxNax, Supherb, BLOOM), Beverage Bar (4Front), Flower Lounge (Old Pal), Lobby Sponsor (Treez) and Tattoo Partner (Little Annie Motel Tattoo)Staffed, trained and managed a team of 30 event staff in.

Satellite Beach, Florida, US

Tour, Project, & Account ManagementEvent ProductionLogistics & Build-OutVIP & Influencer MarketingBooking Coordination/RecruitmentSocial Media ManagementContent CreationTrade-Shows & ConventionsFestival ActivationsSponsorship / Vendor ManagementGuerrilla MarketingLuxury Experiences / Hospitality Hosting / EmceeProduct SamplingLead GenerationSales (B2B/DTC)

New York, NY, US

Served as build-out crew lead for TEDWomen 2021. Assigned tasks and duties to build-out crew, corresponded with TED Team on deliverables and completion. Coordinated breaks and schedules. Received inventory and deliveries from trucks, assisted with unpacking and packing. Liaison with vendors and delivery services. Interpreted floor plans to move and place.

Los Angeles, California, US

Cann is a social tonic infused with a microdose of cannabis.As a Field Manager, I recruited, trained and managed a team of 12+ brand ambassadors to market and sell the product across the LA metro, maintaining an inventory of BA kits, marketing assets and the Cann van as a mobile marketing vehicle. We supported many departments of this rapidly growing CPG.

Los Angeles, CA, US

Managed five-week “Charged By Nature” regional mobile marketing and sampling tour of the Southern California area on behalf of ASHOC Performance Energy. Drove branded van with assets for 10x10-30 set-up: tent, counters, coolers, pop-out awning, vertical jump challenge and tech elements including tablets, speakers, television and Bluetooth microphone.

Created an updated website to streamline comp card process.Scouted, screened and signed new parts modeling talent. Styled, photographed and filed parts digitals. Collected and filed paperwork into job folders for archives.Prepared submission packages, negotiated SAG and non-union contracts, and coordinated with production personnel to manage talent on-site.

Contracted for move, downsize and tech modernization of a medium-sized office (5 work stations and a studio) to founder and CEO’s back house/home office. Managed logistics including hiring and invoice processing for an IT consultant, movers, handymen and other contractors. Delegated tasks to contractors. Filing, returns, shipping and receiving. Sourced and.

Wilmington, Massachusetts, US

Salem, NH, US

• “Room” host on Refinery 29’s “29 Rooms” Tour for 50 events - 10 days of activation in each: Chicago
• DC
• Toronto
• LA
• NY29Rooms is an artistic wonderland that has 29 different mini-interactive galleries designed by local and notable creatives, directly facilitated by hosts that guide guests to get the most out of the experience.

Peabody, MA, US

StudentCity, the largest provider of Spring Break packages in the world, is committed to providing the ultimate travel experience while guaranteeing the safety and well-being of each traveler.As destination staff, I traveled to assist with all on-site operations, logistics, activities and events that contribute to the great experience of travelers and.

Headphones On World Off are promoters, digital marketers and producers of silent disco parties and events featuring great DJs. HOWO events are quietly awesome! Music Venues and ClubsCorporate EventsExperiential MarketingConventionsHotelsPrivate PartiesNoise Ordinance Loophole- worked with event and venue contacts to coordinate set up and activation of the.

Atomic7 is a dynamic studio that allows artists from all walks of life to collaborate together not only in art, but in the journey of the human experience. We are artists and innovators, dedicated to planting seeds of creativity and paving the path for the next generations.- assisted multimedia artist Nick Ringelstetter with fine art marketing and sales at.

Burnsville, Minnesota, US

Sweet Me Creamery 2018 Sampling Tour - MidwestFairlife Yup! 2019 College Sampling Tour - National

Clients: Moroccan Oil, Clenna, Arrojo, Aloxxi

Norwalk, CT, US

Outsiders PizzaRegional - Minnesota, Kentucky

Norwalk, CT, US

Dial Complete (Foaming Hand Soap)National - East to West Coasts

Norwalk, CT, US

Persil Pro Clean (Laundry Detergent)Twin Cities - Super Bowl Sampling Campaign

Atlanta, Georgia, US

Atlanta, Georgia, US

- Recruited and managed team of 5-10 local ambassadors for guerrilla marketing initiatives across the twin cities during community-building/launch phase of Roadie, the “friendshipping" app- Reported to Founder and CMO with data and feedback following each event- Sourced and scheduled field marketing opportunities- Flyering, premium distribution, and.

Minneapolis, Minnesota, US

Health Partners “Power Chef” CampaignCaribou Coffee, Target, JG Wentworth, Metro Transit, MN Timberwolves

Norwalk, CT, US

- Drove pick-up truck and 12' refrigerated trailer (28' total) containing brand assets to and from event sites at charity runs, festivals, corporate headquarters, and other community events as manager of a 16-week marketing tour in the New England region - Managed entire footprint including tent, tables, ipad, wireless router, instant printer, multiple.

New York, NY, US

- Drove 25’ food truck containing brand event assets cross-country, to and from events sites at fairs, festivals and other events on three-month sampling and experiential marketing tour- Managed entire footprint from set-up to tear-down including ipads, wireless routers, television sets, printers and supplies, picnic tables, and product totaling 15,000.

Minneapolis, MN, US

AirVuz is a user-generated sharing platform that curates the best drone and aerial videos from around the world. The site aims to give drone pilots and enthusiasts an arena in which to connect about all things aerial, marketing their work and their services in an extremely targeted, supportive environment. Our in-house production team created original.

Passaic, NJ, US

Jack George's Fine Leather Goods is an apparel and accessory company based in New York. - shipping and receiving inventory for Costco roadshow retail display booth - merchandising, on-premise Sales and reporting for the leather goods brand in four locations- inventory management, set-up and tear-down of the booth, and sales tracking- recruitment.

Solana Beach, CA, US

Scorestream is an app that tracks high school sports scores, allowing fans to post and view photos and comments from their favorite teams' games. - led a team of brand ambassadors to attend hundreds of high school hockey, basketball, and football games on behalf of Scorestream- capture and post live gameplay photos and update to promote use of the app by.

- Led a team of ambassadors to conduct nightlife habit research on college campuses to gather insights into behaviors among college students- Coordinated and managed the recruitment, training, and supervision of the ambassador team- Developed and maintained relationships with participating establishments to streamline operations- Managed and dispersed cash.

Fridley, Minnesota, US

Fridley, Minnesota, US

- weekly loading & unloading of five semi trailers of equipment, decor and assets- build-out and break-down of show footprint spanning multiple convention center halls, with specific responsibility for the gift shop: 12+ pallets of merchandise and box office- lead merchandising efforts to boost sales, communicate and collaborate with the corporate.

Associate'S Of Arts And Sciences, Communications

Associate Of Arts And Sciences (A.A.S.), Communications

General Studies