Tara Sorensen Email & Phone Number

Paris, Île-De-France, France

Paris, Île-De-France, France

Dom Pérignon x Lady Gaga Campaign & Media - Develops creative assets for the brand collaboration, including the advertising campaign shot by Nick Knight, with assets tailored by market, channel and usage- Defines the global media strategy and accompanies key markets in the development of holistic 360 media plans, challenging agency recommendations and ensuring ongoing optimizations - Manages the relationship with the talent, including legal agreements, and forecasts financial impacts and budget - Leads a team of two people

Paris Area, France

Dom Pérignon x Lenny Kravitz Campaign and Media- Campaign Orchestration: Defines the campaign orchestration, ensuring synergies between offline events and media coverage- Campaign Content Production: Coordinates production shoots (pre and post-production) to deliver high-quality contents for Dom Pérignon owned platforms (Instagram, YouTube, Facebook, website), and online and offline media plans (print, OOH, paid social, online video, display) - Media: Defines the global media brief, accompanies markets in the development of their local plans and controls the deployment of plans to ensure alignment with the global strategy, maximizing performances- Performance Monitoring: Measures campaign performance, gathering local insights to build global recommendations

Paris Area, France

Managed digital projects for the global Dom Pérignon team, ensuring coordination between the Maison strategic vision, key market priorities and the Moët-Hennessy Group objectives- Digital content strategy, articulation, and content production for the Dom Pérignon x Lenny Kravitz campaign- Online communication orchestration, media plan and content production for the Dom Pérignon x Benjamin Millepied curation project- Created content for the global Instagram and Facebook pages with agency partners, digital influencers and digital artists- Managed sponsored social media, including post identification, budgets and campaign analysis- Updated the global website with product launches, brand news and marketing campaigns- Completed ongoing and activation-specific reporting, measuring KPI performance against objectives

Paris Area, France

Digital consulting mission for Dom Pérignon

Toronto, Canada Area

- Responsible for digital campaigns, email marketing, social media content and advertising, display advertising, SEM, SEO and content management- Created a social media coupon strategy that increased profit while lowering costs compared to the previous year’s campaign- Redesigned mobile experience, from the briefing stage to design, UX, QA and implementation, which increased sessions and pageviews year-over-year- E-merchandising: Updated four websites using CMS with campaign content and new products- Acquisition channels: Managed SEA, display, retargeting, paid social (Facebook, Instagram, Twitter, YouTube) - E-CRM: Created calendar and sent newsletters to over 150,000 subscribers using ExactTarget- Reporting: Measured ROI of digital campaigns with KPI reports using Google Analytics, Facebook Insights and sales data- Project management: Ensured seamless collaboration among internal teams and external agencies to deliver projects on time and within budget- Created annual digital marketing budget and managed the budget throughout the year- Presented digital updates and results to the executive management team

Paris Area, France

Completed to fulfill Master degree requirements• Collaborated with members of the International Digital Marketing team to provide tools, content and applications for use on over 50 country websites (including website upgrades, mini-sites, & mobile application)• Completed creative briefs (including copywriting) for digital marketing materials (online and email) and provided a digital strategy recommendation for each marketing campaign, including social media content• Created a strategy recommendation for LinkedIn, developed an editorial calendar and managed the community• Completed benchmarks and provided recommendations for a variety of digital topics including SEO, site design, communication and social media strategy • Edited the online magazine Fantastic Provence (25 international versions), coordinated translations, promoted new content on Facebook and completed monthly analysis of KPIs using Google Analytics & Facebook Insights• Performed international e-commerce reporting on a campaign basis, including analysis of key digital KPIs• Created and maintained a bi-weekly digital trends newsletter, sent to associates worldwide

Toronto, Canada Area

• Responsible for internal brand strategy and the creation and distribution of internal communications sent to 1,500 associates nationwide (including print magazines, digital newsletters and memos from senior executive team)• Collaborated with both internal and external teams to communicate corporate and industry news• Worked with parent company (OfficeMax) to develop and implement a communications strategy to promote a global associate engagement survey within Canada, raising national participation rate to 87% (a 3% increase from previous year)• Planned and executed corporate events by partnering with internal and external teams

Toronto, Canada Area

• Wrote and distributed communications to associates nationwide• Worked with PR agency to develop and execute online and offline PR strategies and press releases, including monitoring and participating in conversations on social media

Toronto, Canada Area

• Responsible for assisting the marketing department with a variety of projects, including a redesign of the online corporate sponsorship program

Toronto, Canada Area

Toronto, Canada Area

• Promoted Women in Business and its events to the student population via online channels, including Facebook and web• Ensured all online communications were on-brand and coordinated with offline promotion

Toronto, Canada Area

Master Of Science In Marketing, Crm, Luxury Strategies

Activities and Societies: English Editor and Board Member for Le Zèbre, HEC's independent student newspaper (founded in 2012) • Digital.

Bachelor Of Commerce, Specialist In Management, Minor In Economics

Activities and Societies: Rotman Commerce Women in Business • Course focus in Marketing, Brand Management, Communications and Psychology •.