Marketing Campaign Manager
CurrentI lead the design and management of comprehensive, end-to-end integrated digital marketing campaigns, leveraging my extensive experience in the B2B and industrial markets. My responsibilities encompass campaign strategy, ideation, creation, deployment, testing, optimization, analysis, and reporting. I execute campaigns using Salesforce Pardot to ensure they align with overarching business objectives.Key Responsibilities:-Collaborate closely with regional sales and product teams across the globe, supporting them from the identification of goals through to strategy development, campaign launch, and post-campaign analysis.-Lead the launch and management of LinkedIn lead generation campaigns, optimizing the platform's capabilities to drive targeted business outcomes.-Partner with cross-functional teams, including sales, customer service, and product teams, to ensure campaigns align with overall business objectives and drive measurable results.-Support colleagues during live exhibitions and events, providing lead generation tools to collect data on-site and later analyze and process this information for actionable insights.-Integrate social network lead generation activities, particularly through LinkedIn, into broader marketing automation campaigns, enhancing the effectiveness and reach of digital efforts.-Manage and segment customer data to optimize campaign targeting and ensure compliance with data integrity standards.-Provide ongoing analysis and reporting on campaign performance, delivering insights and recommendations for continuous improvement.
