Supported the PR and Communications team in creating social media content that grew the brand’s Instagram following by 14.2%, increased impressions to 16 million+, and boosted click-through rate by 29%. Developed concepts, crafted scripts and produced 15+ videos for Instagram, TikTok, and Facebook to engage key audience segments, including Gen Z and Self-Employed Canadians to drive brand consideration. Worked with the partnerships team and produced 4 videos for Uber and Etsy. Produced weekly KPI reports by conducting thorough competitor analysis, media monitoring, and tracking emerging trends and activities in the Canadian fintech industry.

Drove Sportchek brand loyalty passionately by consistently informing customers of the Triangle program resulting in 90% card scan rate. Utilized strong interpersonal and communication skills to serve and build relationships with customers. Used problem solving skills to understand consumer problems and provided multiple solutions for example if a product is not available in store, I supported with online ordering which resulted in a satisfactory store visit. Worked in multiple departments such as cash, clothing and footwear to provide support in areas of need to ensure personalized customer service.

Used research and data analysis skills to identify potential cases for audit while applying an understanding of the finance vertical. Deployed strong critical thinking abilities to address irregularities in the data across multiple digital software’s, ensuring data accuracy and smooth operational workflow. Strengthened time management and independence skills by completing monthly data analysis in a timely manner.

Utilized exceptional interpersonal and project management skills to identify and onboard 11 new successful partners, ensuring a mutually beneficial partnership ecosystem. Pitched and nurtured partnerships, ranging from industry leaders such as Facebook to emerging players like GitHub, resulting in substantial start-up saving benefits exceeding $70,000. Built professional relationships with startup founders and team, facilitating brainstorming sessions to build strategic partnerships aligned with their unique business requirements. Assumed responsibility for the member benefits partnership category within the Global Partnerships team, leveraging data insights to refine the current partnership strategies and find areas of improvement.

Celebrated the 10th marketing conference anniversary with engaging themes and events. Secured 30+ marketing industry professionals for initiatives such as keynotes, workshops and activity breaks. Executed a successful conference with over 80 attendees and conducted a feedback questionnaire which resulted in 93% satisfaction.