Pioneered and led marketing and communication efforts for the country's sole museum dedicated to American Jewish history.Devised and executed strategic marketing and messaging campaigns for exhibits, programs, events, and fundraising, aligning with the organization's community-forward focus and brand values.Collaborated with leadership, PR consultants, and digital media agencies to ensure cohesive communications strategies. Implemented tactics that resulted in significant earned media, heightened visitor engagement, and increased loyalty.• Achieved a 71% reduction in per-ticket investment by adjusting Meta audience targeting.• 200% increase for online and in-person program attendance; increased patron loyalty; exceeded social media benchmarks with a 10% increase in Facebook followers and 44% for Instagram followers. • Represented the museum in key professional organizations and partnerships, including the Historic District Partners, Independence Visitor Center, Ensemble Arts Philly, and the Philadelphia Convention and Visitors Bureau.• Supported artists, artist receptions, and VIP events: The Future Will Follow the Past: An Exhibition by Jonathan Horowitz (On View), Their Portraits: Philadelphia Artists Honor October 7 Hostages (March-April 2024), Photographing Community: A Student Lens on Democracy (April-May 2024).

Advised diverse artists, art fairs, and arts and culture organizations on comprehensive communications strategies, resulting in exceptional ROI and organic growth on social media. Strengthened partnerships to drive client development and brand extension. Managed international vendors, public relations agencies, and design agencies to optimize global project outcomes.Clients include TEFAF (The European Fine Art Fair), Pennsylvania Academy of the Fine Arts (PAFA), Andy Scott Sculptures, Master Drawings New York, Gerald Peters Gallery/Karen La Monte, Industrial Color/Christie's, The National Trust for Scotland Foundation, USA, Miguel Antonio Horn, Zinaida Kubar, Victoria Wyeth, Ada Trillo, and Freeman’s.

Consultant for the new director of strategic communications for America's first museum and school of fine arts. Wrote and distributed press releases and board communications. Secured short and long lead editorial placements. Collaborated with curatorial and programming staff. 671% ROI for the Brodsky Print Center Spring sale marketing campaign. Managed social media consultant. Social channel results: organic growth saw 92% increase in post engagement and 154% in post reactions on Facebook; Instagram saw 231% increase in accounts reached and 281% in content interactions.

TEFAF is the world’s leading fine art fair hosting three fairs annually, two in New York, and one in Maastricht. From conception through execution, managed all aspects of the marketing materials for the 2019 TEFAF New York Fall fair.• Print advertising reached 9.9 million and online impressions were more than 2.5 million. Tested a new digital campaign creative which outperformed the others and generated the most revenue. • Managed the creatives, estimates, and production schedules as well as international vendors and UK-based design agency. • Liaised with the exhibitors and press agency to meet publicity deadlines.• Supported sponsorship and VIP relations

Christie's auction house contracted Industrial Color, a full-service visual content production group which has led the industry for 25+ years. As managing producer, I established and managed the day-to-day operations for Industrial Color’s piloted on-site studios at Christie’s. Supervised 15+ photographers, art director and studio manager. Booked talent, coordinated on-site and off-site photoshoots, liaised with international colleagues, managed projects and databases. Notable projects included The George Michael Collection, The Barney A. Ebsworth Collection and the Collection of S.I. Newhouse.

Managed all aspects of marketing and communications for America’s oldest auction house. Grew the department that ran as an in-house agency executing print and digital media, videos, website, public relations, proposals, and catalogue production for 25+ auctions annually. Created strategic partnerships and sponsor relationships focused on client development and brand extension. Managed VIP client events in London and New York. Member of the advisory board.Led marketing initiatives that resulted in 54% of new clients making auction purchases above average price point. Developed and pitched presentations which won private and corporate collections. Served as primary client liaison for multi-million-dollar collections including: The USS Constitution Colors from the Collection of H. Richard Dietrich, Jr., The George D. Horst Collection of Fine Art, and The Avon Collection of Photography. Reinvented International View Magazine, co-published with UK sister auction house, Lyon & Turnbull, now the hallmark international business and marketing tool for both firms, as Editor-in-Chief. Managed relationship with UK agency for the redesign project of Freeman’s and Lyon & Turnbull websites, positioning firms to compete globally. Led Chinese microsite project for Hong Kong auction.

Consulted start-up companies, historic properties, and established brands on brand identity, marketing, and product development. Clients included: The Clark Art Institute, Lippincott House, Appraisers Association of America, Pall Mall Art Advisors, and Freeman’s.

Developed and led an integrated institutional marketing and publicity effort for world’s foremost museum of American decorative arts. Interacted with Board of Trustees, donors, and community leaders as senior management member. Increased television coverage and served as on-air spokesperson. Negotiated cross-promotional offerings to increase site-specific attendance and member benefits. Member of the Greater Wilmington Convention & Visitors Bureau Marketing Committee.Created campaigns for the highest attended exhibition, Fashion in Film, and highest attended annual events: Yuletide ’06, GardenFair ’07, and Point-to-Point Steeplechase ’07. Doubled sales for the Longwood Gardens/Winterthur joint ticket package. Re-launched Winterthur Magazine which received 11 publishing awards. Key Placements: The New York Times, The Washington Post, Time Magazine, AAA Traveler, Martha Stewart Living, Woman’s Day, Town & Country, and Cookie, Real Simple and O, The Oprah Magazine.

Created the inaugural marketing and communications department to promote the multi-million-dollar residential interior design company targeting the affluent consumer. Managed corporate communications, media relations, and editorial placement. Established editorial and product promotion strategies with each of the five licensees. Directed a new brand identity program including logo, website, and collateral materials. Key Placements: The New York Times, Traditional Home, Elle Décor, Town & Country, Architectural Digest, and The World of Interiors

Oversaw all aspects of marketing: brand image, print, media, and direct mail planning, and new business proposals for 38 internal clients and 100+ auctions annually for the internationally renowned auction house. Supervised team of marketing managers and analysts. Worked closely with British, European, and Asian colleagues. Collaborated with the Vice President of Special Events to develop client cultivation and corporate sponsorship packages. Member of the Luxury Marketing Council. ¥ Managed media agency relationship and renegotiated the contract saving 20%.¥ Directed worldwide research project on client segmentation and loyalty.¥ Executed the marketing for and contributed to highly competitive business proposals Assistant Vice President | Catalogue Production & Design (1999 – 2001) 
Supervised the daily operations, a staff of 12, production of 125 catalogues annually and budget of $7.4 million.Senior Manager | Catalogue Production (1998 – 1999) 
Managed the daily operations, pricing, scheduling, and production of 175 catalogues annually. Achieved 10% savings in print production and reduced catalogue delivery times. Worldwide Marketing Coordinator (1994 – 1998) 
Promoted to be Sotheby’s first Worldwide Marketing Coordinator. Performed sale-specific and corporate-related projects for the Worldwide Director of Marketing including proposals and campaigns for the landmark auctions: The Estate of Jacqueline Kennedy Onassis and The Collection of the Duke and Duchess of Windsor. Catalogue Production Coordinator (1992 – 1994) 
Managed the production of 47 catalogues annually from initial bidding, layout, and printing through final billing. Managed $2 million+ in catalogue budgets.