Tara Theune Davis Email & Phone Number

Philadelphia, PA, US

• Pioneered and led marketing and communication efforts for the country's sole museum dedicated to American Jewish history.Devised and executed strategic marketing and messaging campaigns for exhibits, programs, events.
• Achieved a 71% reduction in per-ticket investment by adjusting Meta audience targeting.
• 200% increase for online and in-person program attendance; increased patron loyalty; exceeded social media benchmarks with a 10% increase in Facebook followers and 44% for Instagram followers.
• Represented the museum in key professional organizations and partnerships, including the Historic District Partners, Independence Visitor Center, Ensemble Arts Philly, and the Philadelphia Convention and Visitors Bureau.
• Supported artists, artist receptions, and VIP events: The Future Will Follow the Past: An Exhibition by Jonathan Horowitz (On View), Their Portraits: Philadelphia Artists Honor October 7 Hostages (March-April 2024).

Advised diverse artists, art fairs, and arts and culture organizations on comprehensive communications strategies, resulting in exceptional ROI and organic growth on social media. Strengthened partnerships to drive client development and brand extension. Managed international vendors, public relations agencies, and design agencies to optimize global.

Philadelphia, PA, US

Consultant for the new director of strategic communications for America's first museum and school of fine arts. Wrote and distributed press releases and board communications. Secured short and long lead editorial placements. Collaborated with curatorial and programming staff. 671% ROI for the Brodsky Print Center Spring sale marketing campaign. Managed.

Amsterdam, North Holland, NL

• TEFAF is the world’s leading fine art fair hosting three fairs annually, two in New York, and one in Maastricht. From conception through execution, managed all aspects of the marketing materials for the 2019 TEFAF New.
• Print advertising reached 9.9 million and online impressions were more than 2.5 million. Tested a new digital campaign creative which outperformed the others and generated the most revenue.
• Managed the creatives, estimates, and production schedules as well as international vendors and UK-based design agency.
• Liaised with the exhibitors and press agency to meet publicity deadlines.
• Supported sponsorship and VIP relations

New York, NY, US

Christie's auction house contracted Industrial Color, a full-service visual content production group which has led the industry for 25+ years. As managing producer, I established and managed the day-to-day operations for Industrial Color’s piloted on-site studios at Christie’s. Supervised 15+ photographers, art director and studio manager. Booked talent.

Philadelphia, PA, US

Managed all aspects of marketing and communications for America’s oldest auction house. Grew the department that ran as an in-house agency executing print and digital media, videos, website, public relations, proposals, and catalogue production for 25+ auctions annually. Created strategic partnerships and sponsor relationships focused on client development.

Consulted start-up companies, historic properties, and established brands on brand identity, marketing, and product development. Clients included: The Clark Art Institute, Lippincott House, Appraisers Association of America, Pall Mall Art Advisors, and Freeman’s.

Winterthur, DE, US

Developed and led an integrated institutional marketing and publicity effort for world’s foremost museum of American decorative arts. Interacted with Board of Trustees, donors, and community leaders as senior management member. Increased television coverage and served as on-air spokesperson. Negotiated cross-promotional offerings to increase site-specific.

US

Created the inaugural marketing and communications department to promote the multi-million-dollar residential interior design company targeting the affluent consumer. Managed corporate communications, media relations, and editorial placement. Established editorial and product promotion strategies with each of the five licensees. Directed a new brand.

New York, New York, US

Oversaw all aspects of marketing: brand image, print, media, and direct mail planning, and new business proposals for 38 internal clients and 100+ auctions annually for the internationally renowned auction house. Supervised team of marketing managers and analysts. Worked closely with British, European, and Asian colleagues. Collaborated with the Vice.

Ba, Art History, English

Certificate, Center For Publishing

Art History, Italian

Art History