Tara Van Horn Email & Phone Number

Edmonton, Alberta, Canada

Edmonton, Canada Area

Responsible for developing and implementing communication strategies and initiatives across North America in support of Civeo’s business objectives, priorities and culture. The role involved:- Building strategies that support employee engagement and change management undertakings.- Developing and maintaining corporate employee communication channels and programs.- Leveraging the use of digital and multimedia tools in the internal environment.- Contribute to the development and maintenance of the company's internet and intranet sites.- Developing and managing social media channels and online communities.- Leading the development and execution of Civeo’s first employee engagement survey.- Writing and editing a variety of communication materials including: employee print and online publications, speeches, briefing documents, key messages, news releases and website content.

Edmonton, Canada Area

Provide leadership and direction to both Canadian and USA marketing teams on marketing and communications related efforts. Specialties: Team management, leadership, strategic direction, brand development, positioning, internal communications, b2b marketing, copy writing

•Develop marketing plans and budgets •Build brand awareness•Develop marketing collateral•Lead proposal response & write proposals•Evaluate all sponsorship requests•Write and edit internal and external communications•Direct graphics team •Develop and manage the execution for all special events •Coordinate the training and mentoring of support staff•Manage direct-mail and e-campaigns. •Coordinate CRM development & training

•Lead the development, management, execution and evaluation for the Run for the Cure.•Develop strategies to grow participation and revenue.•Supervised Run staff in Edmonton, Calgary and Winnipeg.•Developed Chapter and local Run budgets.•Secure, recruit and retain corporate sponsors. •Manage logistics related to the Run –pre, post and event day.•Managed multiple special events.•Development and implementation of marketing and PR plans.•Develop local collateral.•Wrote monthly e-newsletter to Run participant.•Create and manage Run Director recruitment plan and selection process.•Develop and maintain databases