Tara Verner Email & Phone Number

San Carlos, Ca, Us

In 2013 I founded Bee Direct Marketing LLC. We are a marketing consultancy specializing in measurable marketing. Currently I am consulting part-time with Facebook. Other clients have included: Sumo Logic, Imation, Delphix, and GreatNonprofits. I also do free lance work and place other consultants. If you have a need for interim marketing roles or just need help building a marketing plan or seeing a marketing project through, contact me. For more details check out my website and company page. www.beedirect-marketing.com.Clients: Facebook, Symantec, Bill.com, Sumo Logic, Delphix, Imation, GreatNonprofits.

Lake Oswego, Oregon, Us

I am acting as interim marketing lead for Unosquare, a digital design and engineering company. In this position I am responsible for driving leads via SEO, SEM, paid advertising, lead nurturing and other digital communications.

Lake Oswego, Oregon, Us

I am acting as interim marketing lead for Unosquare, a digital design and engineering company. In this position I am responsible for driving leads via SEO, SEM, paid advertising, lead nurturing and other digital communications.

San Mateo, Ca, Us

As Vice President of digital solutions, I run all of the digital marketing, content, platforms for Catalyst UX. I also collaborate with clients on Catalyst's work in digital solutions.

As the first marketer in Facebook’s Social Good partnership group, I helped launch Facebook charitable giving tools in the US and in Europe, drove activations and product launches. Notable accomplishments:- Acquired thousands of nonprofits; oversaw one of the largest partnership beta programs for Facebook in the US.- Launched charitable giving tools in 16 countries in Europe. Developed the plan, deployed microsites in 16 languages and a 75-page website. Acquired thousands of EU nonprofits during 2 month introductory period.- Worked on #GivingTuesday, seeing growth in 1-day donations rise from $7 million to $45 million YOY.- Ran content marketing including websites, blogs, social media, advertising, guides and presentations.

Menlo Park, Ca, Us

I was a Marketing Advisor at Engajer and helping them devise marketing strategies to tap into the nonprofit sector.

Redwood Shores, California, Us

At GreatNonprofits, I leveraged my 20+ years of marketing experience in the nonprofit world as VP of marketing for GreatNonprofits.org -- the top review site for Nonprofits. In this role I oversee all aspects of marketing and communications including: public relations, social media, email marketing search and web marketing.

San Jose, California, Us

Marketing leader - oversees a team of 18 marketing professionals in driving awareness, acquisition, retention and loyalty marketing for the SSL and Trust/Authentication global business. Responsible for worldwide marketing, including on North America, EMEA and APAC.

Mountain View, California, Us

As a Senior Manager of Marketing at Intuit I oversaw acquisition marketing for 4 business units totaling $80mm in revenue. I led strategic planning, resource allocation and budgetting for the group. Durring tenure I streamlined select offerings, re-priced, packaged and bundld services. Revamped SEM program -- utlimately driving down cost/lead by 70% and improving conversion by 10%. Also met revenue targets and increased marketing efficiency by saving $400k

Mountain View, California, Us

Drove acquisition strategy, planning and execution for two market segments -- contractors and non-profits. Also responsible for relationship building and solution selling test plans; managed $1.2mm budget and one person. Also drove planning for the entire QuickBooks 2005 product line launch.During tenure, drove $4.2mm in revenue with a 251% ROI -- a 76% increase in YOY ROI. Increased response rates by 1.2 to 2.5x by testing offers, promotions, etc. Also increase revenue/customer by selling 2.4x more 5-user packs than reported in plan. Implemented the first QuickBooks relationship-marketing program to double the net promoter score.

Mountain View, California, Us

Drove marketing strategy, planning and execution for the QuickBooks Merchant Account Services (MAS) and Online Billing Service. Oversaw American Express and Qwest partner marketing. Owned all direct marketing for 11 online service partnerships. Managed a $1.4mm budget for all services and 2 people.Notable accomplishments: Double acquisition from 9.5k to 19k customers and drove $3.72mm (up 175% YOY). Dramatically improved marketing -- ultimately driving positive ROI of 288% (with a high of 439%). Transformed Online Billing from a free service to a revenue-generating service; acquired 2k customers and $220k in 2 months. Increased direct response conversion for all Online Services by 47%; ultimately drove cost/acquisition down 91% and ROI up 511%.

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As the Senior Brand Manager at Webvan, I led national promotions, programs, online communications. During this time I developed 70+ home page promotinos and other website content with sales increases of 240%. Managed over 30 targetted direct email and mail programs. Reponse rates ranged from 6% to 20% with returns of nearly $60k/program. Also developed a monthly sampling program to welcome new customers and drive sales -- over three months the program drove 22% increase in sales week over week and $3mm in revenue.

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Co-managed the development of two investment management products; conducted competitive analysis and research. Made product recommendations and developed marketing plans. Responsible for integrated customer offers and 1999 "Easy Investing" campaign. Developed product line recommendation and marketing plan, staff training and operations / system enhancements.

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Responsible for customer retention of acquired banks. Led project team of marketing, operations, telebanking and training representatives to convert over 400 high net worth customers to BankBoston's family of mutual funds. Co-managed the integration of 3 subsidiary banks to a common product set / systems platform. Developed product/pricing recommendations and communicated these changes to 420k customers. Managed communications for the consolidation of 34 branches reaching over 150k customers.

Managed corporate communications, public relations and sales promotions for 100-year SF based firm. Co-produced the Western Investor, a monthly investment newsletter sent to over 45k individuals. Produced The Focus -- a weekly sales newsletter circulated to over 500 employees. Organized and implemented the annual Stock Market Challenge -- reaching over 15k people. Conducted the annual client surveys and industry polls and annual Sales & Strategy meetings.

Mba, Business Administration

Bachelor Of Arts, Journalism And Spanish, With A Minor In Business

Master'S Degree, Clinical Psychology

Education record