Tara Wally Email & Phone Number

Maitland, Fl, Us

● Execute media campaigns based on client objectives and strategies.● Create monthly media buys for 60+ local auto dealerships nationwide.● Develop and maintain positive relationships with sales representatives across multiple media markets to collaborate in the best interests of the clients.● Work with 80+ sales representatives and managers to get added value (hundreds of thousands of dollars annually) of bonus spots, bonus weeks, bonus sponsorships, etc.● Ensure schedules are running according to plan.● Buy $2+ million of media each month including campaigns in radio, TV, cable, digital audio, CTV/OTT and manage in a cost-efficient manner.● Negotiate with media vendors to achieve the most efficient rates with a minimal savings of 70% in comparison to the rest of the market.● Recommend options that give clients the opportunity to improve their media mix.● Monitor industry trends to provide insights and recommendations to my team resulting in spearheading a digital media strategy that generated additional revenue for the company.

As a photographer in Central Florida, I specialize in sports & action photography as well as events and special occasions. I've photographed weddings, families, sports, charity events, parties and a Quinceanera. To take a look at some of my work, visit www.Facebook.com/ReActionPhotos.•Retained by the Orlando Sport & Social Club to photograph their various sports leagues at variousfields, such as flag football, soccer, volleyball, softball and kickball. (This league was sold to Orlando Club Sport but some of my pictures for the league can be seen at https://www.orlandoclubsport.com/gallery/928)•Retained by City Chase USA for a national championship event held in the Orlando area in 2010.Photographed events such as a boot camp at the Citrus Bowl, Wakeboarding challenge at theOrlando Watersports Complex, and the teams repelling down the side of an 18 story building.(Pictures for the national event that occurred October 22-23, 2010 in Orlando can be seen atwww.citychaseusa.com/photos/)•Retained by Woof Gang Bakery to photograph pets and their owners at their one year anniversarycelebration. •Retained by numerous families to photograph family, pet and newborn portraits.

Longwood, Fl, Us

Orlando, Florida, Us

Responsible for coordinating the company booth for trade shows. Ordered the booth space, electric, carpet, etc. Designed the booth layout and maintained a check list of all items that needed to be shipped. Created and designed all marketing collateral such as flyers, newsletters and print ads using CS6 Creative Suite.Negotiated best rates and placed print and online ads.Responsible for keeping the company’s websites up to date with current information and photos. All changes were made using WordPress.Collect, organize and edit photos from all events.Update social media feeds.

Olney, England, Gb

Through advertising, recruited patients to participate in clinical research studies. Generated qualified leads through advertising, such as TV, radio, print, and online, seminars, and social media, then tracked and analyzed all the results to determine ROI and would revise campaigns accordingly. Managed 60+ research studies simultaneously, each with their own budgets, ads and campaigns.

Consulting with small businesses to determine their advertising goals and choosing the best and most cost efficient advertising for their business to reach their target demographic(s). Expertise in media planning, media buying, graphic design, copy writing, Pay Per Click (PPC) advertising, Search Engine Marketing (SEM), and Social Marketing.Recently, a company hired me to take over their Google advertising. In just ONE month, I already exceeded what another company did for them in FOUR months, and I did it for fraction of the cost! As you can guess, they hired me to continue doing their Google advertising and more!

Orlando, Fl, Us

Through advertising, recruited patients to participate in clinical research studies. Generated qualified leads through advertising, such as TV, radio, print, and online, seminars, and social media, then tracked and analyzed all the results to determine ROI and would revise campaigns accordingly. Managed 80+ research studies in 4 different markets, each with their own budgets, ads and campaigns.

Designed, updated, and edited weekly and monthly ads that were inserted into newspapers statewide under extremely tight deadlines.

Sold advertising space, helped layout the paper, designed my clients' ads and others.

Ba, Cum Laude, Communications

Certificate, Digital Media

Aa, Magna Cum Laude, Prerequisites

Certificate Of Completion, Advanced Excel