Supporting high-tech solution customers to transform their Customer Acquisition Rates (CAR) & realizable Life Time Value (LTV) with Enlyfts Big Data & AI based predictive targeting platform.

Auction Chair 2005

• Developed and led the strategy and execution of strategic advisory team to support the adoption and expansion of New Alchemy’s tokenization and blockchain customer base generating multimillion-dollar Initial Coin Offerings. • Launched and scaled new business lines and products through successful GTM plans and customer lifecycle development.• Established and communicated key measures for the team by defining leading indicators of successful outcomes o\for each customer journey. • Evaluated opportunity costs versus upside potential; Committed to and executed approved plans.• Partnered and interfaced with executive suite (CEO, COO, CFO) as well as functional leaders and executors (IT, finance, marketing) in a rapidly changing marketplace to ensure client business is maximized and aligned with latest trends and market dynamics. • Collaborated with Finance to develop and monitor financial metrics as well as revenue forecasting and annual budget.

• Acquired RootMetrics in April 2015• Developed and launched global marketing claims guidelines (criteria development, process management, governance, and reporting and risk management) for IHS Markit Technology, Media, and Telecommunications. Used by clients such as: Huawei, Hewlett Packard, Nokia, Samsung, Sharp, Sony, TDK, Texas Instruments, Vizio, etc. • Manage and facilitate tri-annual customer experience assessment. This includes identifying strategic and measureable client communication tactics, commissioning committed colleague engagement, and tracking and evaluating customer feedback that inspires the development of key customer initiatives.• Partner with cross-functional teams (development, product, sales and marketing) to develop and implement new and expanded product opportunities identified during customer experience assessment.• Continue to manage responsibilities as outlined below under RootMetrics Director, Marketing Clams role.

• Ownership for criteria development, process management, governance, reporting and risk management of global marketing claims - (similar to the J.D. Power and Associates awards); used by Verizon, AT&T, Sprint, and EE (U.K.)• Develop strategic and tactical recommendations for the creation and execution of claims with a concentrated focus on meeting RootMetrics business goals, taking into consideration client strategies, consumer messaging, and client value• Manage client communication, outreach and relationships supporting business growth and goals• Proactively deliver marketing claims opportunities, best practices, and guidelines• Develop and maintain key relationships with senior-level client marketing/pr teams to further build trust in the marketing claims product• Manage Account Manager to successfully deliver and exceed client expectations and company goals

• Provided leadership and strategic focus for operational excellence ensuring end to end data quality • Developed, drove and communicated data quality and report production strategy and resource needs • Provided direction and leadership in developing plans and establishing goals to support company objectives • Ensured that all functional resources are continuously available: people, tools, facilities• Oversaw the development, implementation and ongoing management of the division’s programs• Partnered with key business partners (Engineering, Sales, Product, Marketing) and others to anticipate future business changes and challenges and proactively develop and implement new or revised plans • Stayed current on industry practices and issues, assessing and communicating their potential impact on the business • Led a group of 20+ effective and successful team members, encouraging high standards of performance across diverse skill sets

• Strategized, developed, and produced products that align with the overall RootMetrics product roadmap ensuring continual streams of new and innovative ideas are consistently brought to market o Led product development and facilitate product execution (i.e. RootScore Report: subscription based, data intensive mobile experience reports)  Translated product vision  Developed and expanded product updates and additions  Streamlined process and execution of products  Responsible for quality assurance of each product to identify possible issues and/or incorrect technical information o Partnered with cross-functional teams (development, product, sales and marketing) to develop new product initiatives o Implemented and facilitated the delivery of applications and technologies, allowing RootMetrics to assess carrier and device performance from an end-user perspective• Recruited, trained, cultivated and managed Product team (3) to successfully deliver and exceed department and company goals

• Built groundbreaking marketing strategies, plans and resources to deliver effective and innovative marketing programs that generated incremental sales, increased purchase intent, traffic, conversion and long-term brand loyalty by: o Translating the differentiated Brand DNA and product news into program messaging and components o Aligning and executing programs to resonate with the lifestyle of our target audience o Building shrewd marketing strategies and tactics reflective of the evolving competitive landscape (i.e. advertising, email, sweepstakes, social media, etc.) o Leveraging company-wide and outside partnerships and assets o Building local marketing materials/kit empowering stores to identify local marketing efforts and develop ongoing partnerships and presence in the marketplace o Developing strategies and program implementation for new and closing stores, store remodels and relocations driving traffic and sales through community partnerships  Strategized and implemented two of the largest store openings in Eddie Bauer history resulting in annual revenue increases: +22% (Bellevue, WA) and 52% comp (Columbus, OH)• Managed and forecasted multi-million dollar budget• Developed, motivated and retained two Marketing Coordinators.

• Managed development, maintenance and strategic vision for licensing product line: content and technology platforms• Responsible for execution and delivery of multi-million dollar budget, including forecasting and pricing model• Worked with New Business team on new licensing platforms and gathered feedback from partners on product features and made recommendations on new products or features• Worked with cross-functional teams (Sales, Marketing, Engineering, Creative, HTML and Site Operations) to implement product strategies and execution and translate customer needs and technology directions into product definitions• Translated product vision and features into marketing and sales materials for sales team resulting in consistent brand and sales presentations and time efficiencies for sales team preparations• Negotiated and drafted all licensing contracts and amendments • Managed Account Manager, providing direction, coaching and career development

• Led strategic direction, sales strategy and new product and program development, providing advertising solutions for accounts, resulting in annual revenue increases between 15-20%• Provided strategic direction and support on high priority accounts for Sales and Account Manager Teams. Accounts included Bacardi, Bush’s Beans, The Campbell Soup Company, Kraft Foods, Kroger, Merck, Safeway and other Fortune 500 companies• Partnered with internal management teams, including Sales, Marketing, Engineering, Creative, HTML and Site Operations departments to develop sales product implementation strategies and execution. (i.e. Meal Planning Solutions, Sweepstakes, etc.)• Responsible for execution and delivery of multi-million dollar budget• Managed daily account load including leadership in all facets of partner online sponsorship programs comprised of implementation, monitoring, delivery and performance optimization, proactively identifying client needs, reporting, relationship building and renewal• Hired, trained and developed successful and growing account management and coordinator staff (4+) responsible for more than $10mm in annual revenue

• Managed all facets of partner online sponsorship programs comprised of implementation, delivery and performance optimization, proactively identifying client needs, reporting, relationship building and renewal• Partnered with Regional Sales Managers to further develop sales strategy and demonstrate program benefits to clients representing more than $3mm in annual revenue• Coordinated efforts between internal cross-functional teams to successfully implement partner online sponsorships• Forecasted revenue, identified over/under delivery concerns, provided resolution and maintained revenue within 5% of forecast

• Developed and implemented sales strategies for new and existing regional and national retail, hospitality and food service industry accounts in excess of $1mm in annual revenue. Clients included Starwood Hotels & Resorts, Marriot Hotels, Noble House Hotels, McDonalds, Oil Can Henry’s, Starbucks Coffee, Eurest Dining Services, Sodexo, etc. • Evaluated existing customer objectives and provided consultative recommendations generating 10+% incremental revenue and 4+% increased circulation