Tara Wellington's Location
Bedford, New Hampshire, United States, United States
Tara Wellington's Contact Details
Tara Wellington work email
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About Tara Wellington
Product Leader | Strategic Thinker | Passionate Problem SolverWith over a decade of experience leading and developing high-performing product teams, I am passionate about delivering continuous customer and business value. My expertise lies in organizing and executing with cross-functional teams, driving product strategy, and solving complex customer problems—especially in the small business tech space, where I’ve spent the majority of my career.Currently, I serve as the Senior Director of Product Management at BILL, where I lead the integrated platform team's efforts to simplify and digitize back-office financial processes for small and medium-sized businesses. Throughout my career, I’ve built and led teams to deliver innovative solutions, improve alignment, and create clarity of purpose across organizations.I thrive on collaboration and storytelling, believing that strong communication is key to successful product delivery and team alignment. I’m always excited about opportunities that challenge me to improve the way businesses and products evolve.
Tara Wellington Work Experience Details
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Senior Director Of Product ManagementBill Apr 2023 - PresentSan Jose, Ca, UsSupporting small and medium sized businesses with simplified, digitized, and automated back-office financial processes. Product leader for the Platform Experience team which includes:- Bill's mobile apps- M&A product integrations- Identity / User Management- Billing systems- Sync- Navigation- Web platform- Communications platform - Utility settings -
Reforge Executive PartnerReforge Nov 2022 - PresentSan Francisco, Ca, Us -
Vice President Of Product ManagementPandadoc Dec 2021 - Apr 2023San Francisco, California, UsI led the delivery and expansion of PandaDoc's core product. This includes our core PandaDoc product, personalized customer experiences, expansion solutions, and SaaS Foundations teams. I lead a team of ~20 PMs to ensure we deliver the best possible customer experience - which we measure by adoption, usage, retention, and ARPA growth. -
Founder And Co-Lead Of Phoenix Chapter Of Women In ProductWomen In Product Oct 2018 - Jan 2022San Francisco, Ca, Us -
Senior Director Of Product ManagementGodaddy Apr 2021 - Dec 2021Tempe, Az, UsProduct leader for Partners Business – focused on Website Designers/Developers • Built Partners Experience team from conception into a team of 9 product managers, 9 scrum teams, and 9 UX designers (9 direct PM reports). • Built mission and vision for Partners Experience and subsequently launched the Partners Hub closed beta (3 months), open beta (4 months), and full experience (6 months). • Grew Hub membership from 0 to 300,000 users in 9 months.• Improved Partners Product NPS from 5.5 to 30, Partners relationship NPS from 9 to 19, and Monthly Active Usage from 7% to 44% in 9 months.• Product Lead for Winning WordPress cross company initiative – lead company-wide inception and organized teams across BUs to set us up for execution and KPI success in 2022. • Wrote product section of 2022 Partners Business unit strategy and defined core product metrics for overall business as well as by team. • Founding member of GoDaddy’s Product Management Leadership team. • Founding member of GoDaddy’s Experimentation Working Group. -
Director Of Product ManagementGodaddy Feb 2020 - Apr 2021Tempe, Az, Us• Launched Invoicing and Payments feature for Partners to get paid – 1,300+ new merchants created 3 months and integrated GoDaddy Payments into the Partners Hub experience.• Launched e-sign feature for Partners. • Launched Partners Onboarding by segment – leading to migration of 90,000 legacy customers into the Hub – and laying out path for the migration of 750,000 customers by end of 2021. • Launched GoDaddy Pro incentive program - 11% increase in GCR.• Drove creation of the overall GoDaddy 3-Year North Star - worked with teams from across the company to create a holistic vision for GoDaddy. • Launched Pro ticketing to create a new channel for care for our Partners - solving a long-time customer complaint of long phone hold times.
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Senior Product ManagerGodaddy Oct 2018 - Feb 2020Tempe, Az, UsProduct lead for the Managed WordPress team. • Launched GoDaddy’s first commerce-led WordPress offering – Managed WooCommerce. Plans included commerce specific onboarding with integrated themes and payment options. • Led partnership and integration between GoDaddy and WooCommerce resulting in GoDaddy’s offerings including over 75 Woo extensions for free – including shipping, payments, and tax extensions. • Internationalized payment options for WooCommerce plans – and created tailored offerings by market. • Launched new WordPress theme and template onboarding experience – with over 300,000 users since launch – 13% commerce users. • Rebuilt and launched GoDaddy logged-in navigation leading to 3% increase in average spend per shopper and 2% increase in purchase rate, with a do no harm to call volume. • Launched in-app purchasing for Hosting team leading to new $6 million revenue line for Hosting team.
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Senior Product ManagerGodaddy Oct 2017 - Oct 2018Tempe, Az, UsProduct Manager for the Customer Experience team.-Led the GoDaddy logged-in navigation project for the centralized GoDaddy customer experience team. Our charter was to investigate our current logged-in experience, define the problems and pain points our customers were running into while trying to accomplish their tasks, and to then address these problems.-Ran the project from inception to launch of a new navigation structure - including quantitative research, qualitative research, problem definition, scoping, project planning, user testing, implementing with engineering, and do-no-harm testing.
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Senior Product ManagerGodaddy Sep 2016 - Oct 2017Tempe, Az, UsProduct Manager for the Hosting UI team-Working with our talented development team, we built a new hosting management user experience to help our customers create, build, and grow their online presence. -We focused on developing experiences to help both our small business and professional customers find success with GoDaddy.
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Product ManagerGodaddy Feb 2015 - Sep 2016Tempe, Az, UsProduct Owner for Windows shared hosting teamProduct Owner for the Hosting UI team-Drive customer product experience-Own agile development team backlog-Set product direction and strategy-Manage product budget
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Program ManagerGodaddy Mar 2014 - Feb 2015Tempe, Az, UsManaged large scale cross-company initiatives.-Launched GoDaddy Pro Program and Brand -Launched "delegate access" feature which required work and coordination across 26 teams at the company.
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Assistant Director Of Digital Marketing And CommunicationsGeorgetown University'S Mcdonough School Of Business Apr 2013 - Mar 2014Washington, Dc, Us• Project manager for Georgetown McDonough website redesign project, keeping project on deadline and on budget. Leading core decision-making team and advising on user experience, content, social integration, mobile, and SEO.• Manage web and social analytics for Georgetown McDonough including system configuration, reporting, and data interpretation for internal stakeholders. Implemented new analytics reporting standards, which provides internal stakeholders with customized weekly analytics reports. Weekly reports lead to 9.10% increase in average website visit duration.• Lead social media and web administrators team providing training (Drupal and social media) and guidance on best practices, brand consistency, content strategy, and workflow efficiencies. • Won Dean’s Award for Excellence in Service to the School for the 2012-2013 school year.• Led search engine optimization efforts resulting in 7.18% increase in site visits, 15.08% decrease in bounce rates. -
Social Media ManagerGeorgetown University, Mcdonough School Of Business Jan 2012 - Apr 2013Washington, Dc, Us• Designed analytics system to identify effective social content leading to a 350% increase in social engagement.• Developed and executed social media strategy and toolkit for the school which centralized the school’s social efforts, created a social administrators group, and provided social training for all administrators. New strategy resulted in a 588% increase in Twitter followers and a 204% increase in Facebook fans. • Taught semester-long social media courses to increase faculty and staff social media use. The course attracted 121 attendees and resulted in increased engagement on both new and existing professional social media accounts. -
Account ExecutiveHimmelrich Pr Apr 2011 - Jan 2012Baltimore, Maryland, Us• Increased attendance at five of six trade shows through a targeted public relations plan, which included social media, traditional media, marketing, and advertising.• Identified, pursued, and placed prominent local and national media coverage for a variety of clients including non-profits, law firms, consumer trade shows, and museums. • Managed client relationships• Developed and implemented strategic media and marketing plans• Created content for social media accounts, newsletters, and websites• Streamlined internal communications and client reporting systems -
Marketing And Communications AssociateNational Building Museum Dec 2009 - Apr 2011Washington, District Of Columbia, Us• Pitched and gained buy-in for young professionals membership group, which helped to create a new and younger donor base for the museum. • Developed and implemented strategies, plans, schedules, and content for social theme weeks, which resulted in increased engagement on social media and a 10% increase in ticket sales.• Created and managed content production of exhibition prospectuses. Reduced review time and delivered final product ahead of schedule, enabling development team to approach donors sooner.
Tara Wellington Skills
Strategy
Social Media Marketing
Social Media
Public Relations
Digital Marketing
Marketing
Entrepreneurship
Google Analytics
Content Strategy
Product Development
Product Management
Seo
Customer Experience
Customer Research
Newsletters
Digital Strategy
Facebook
Social Media Measurement
Web Analytics
Editing
Adobe Creative Suite
Social Media Strategy
Advertising
Public Speaking
Integrated Marketing
Event Planning
Html
Graphic Design
Wordpress
Email Marketing
Marketing Communications
Marketing Strategy
Video Editing
New Media
Internal Communications
Drupal
Web Design
Final Cut Pro
Radian6
Strategic Public Relations Planning
Online Marketing
Data Analysis
Search Engine Optimization
Digital Media
Tara Wellington Education Details
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Georgetown University Mcdonough School Of BusinessMba -
University Of RichmondAnd Sciences; Political Science; Studio Arts
Frequently Asked Questions about Tara Wellington
What company does Tara Wellington work for?
Tara Wellington works for Bill
What is Tara Wellington's role at the current company?
Tara Wellington's current role is Senior Director of Product Management at BILL.
What is Tara Wellington's email address?
Tara Wellington's email address is ta****@****ail.com
What schools did Tara Wellington attend?
Tara Wellington attended Georgetown University Mcdonough School Of Business, University Of Richmond.
What are some of Tara Wellington's interests?
Tara Wellington has interest in Writing, Professional Interests, Entrepreneurship, Technology, Hosting, Social Media, Wordpress, Product Management.
What skills is Tara Wellington known for?
Tara Wellington has skills like Strategy, Social Media Marketing, Social Media, Public Relations, Digital Marketing, Marketing, Entrepreneurship, Google Analytics, Content Strategy, Product Development, Product Management, Seo.
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