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Tara Wildt is a Marketing Analytics & Operations at CaliberMind. She possess expertise in social media, social media marketing, social networking, strategic planning, research and 13 more skills. She is proficient in German. Colleagues describe her as "Tara is someone I would recommend to anyone looking to hire. She is a great employee. Very detailed oriented and is passionate about every project she puts her mind to. She can pick things up and learn something new quickly. Not only is she a great co-worker, she is a great leader. She knows what it takes to lead a team and cares about the success of everyone on her team. She is always looking for ways to improve and is a very strategic thinker. Always brings new idea's to the table and is able to pivot easily when things come up. She works well with other departments and always meets goals and deadlines. Very data driven and uses that data to make strategic decisions. Tara is an asset at every company works at and I look forward to the day when I can work with her again.", "Tara is one of the most professional, organized and thoughtful people I’ve had the pleasure of working with. Tara’s an invaluable resource for all levels of marketing—whether that be establishing a brand voice, creating and executing large campaigns, or implementing internal processes and workflows to improve team efficiency. Tara’s friendly leadership style and collaborative approach to problem solving are standout traits that have a positive effect on her reports and peers. When Tara is working on a project, I know it will be delivered properly and on-time, with thought and creativity.", and "I've been lucky enough to work closely with Tara at InvoiceCloud. She is talented, driven, and strategically savvy Marketing Director. Tara is an expert in building and executing a high quality content program strategy and also understands the importance of tracking and projecting the value of program results. She is a true mentor and has an innate gift of communicating and conveying messages."
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Director, Marketing Analytics ServicesCalibermind Jun 2024 - PresentHouston, Texas, Us -
MemberWizards Of Ops Jan 2024 - PresentAtlanta, Georgia, Us -
Principal, Marketing AnalyticsInvoicecloud, Inc. Jan 2023 - Jun 2024Braintree, Ma, Us- Develop, plan and lead all marketing data analysis, campaign measurement, andprogram intelligence for three enterprise business segments- Track, analyze, and report on marketing programs and campaigns to set KPIs,evaluate success, measure ROI and determine best practices- Set goals for pipeline influence/generation for each business segment based onanalyzing past performance and current booking goals- Report on key marketing KPIs (MQLs, qualified opportunities, pipeline influence/generation) to leadership, sales and other key stakeholders- Create data visualizations, dashboards and reports to deliver analyses andforecasting- Evaluate and assist with implementation of new marketing technologies -
Director, Growth MarketingInvoicecloud, Inc. Aug 2020 - Dec 2022Braintree, Ma, Us- Successfully built Customer Acquisition Marketing team, focused on collectiing and converting leads, moving opportunities down-funnel and helping sales accelerate and close bookings- Hire, manage and coach a team of 6, spanning specialties that include graphic design, content, partner marketing, demand generation and trade show management- Manage demand generation budget, incorporating inbound marketing, events/conferences, webinars, paid search, paid social, sponsorships, direct mail, content syndication, and account-based marketing- Develop, launch and oversee integrated, cross-channel campaigns to test new channels and drive pipeline in new markets- Build and maintain monthly/quarterly forecasts of key matrics, including MQLs and pipeline influence
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Marketing Content StrategistInvoicecloud, Inc. Oct 2019 - Aug 2020Braintree, Ma, Us- Developed content strategy based on key buyer personas and targetedaccounts to drive MQLs- Launched company's first editorial calendar and developed content for blogs,ebooks/whitepapers, videos, social, case studies, and press releases- Created buyer personas and vertical messaging- Established brand tone and voice guidelines
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Content Marketing Senior ManagerTamr Inc. Jan 2019 - Oct 2019Cambridge, Ma, UsResponsible for developing and implementing content strategy across all verticals and channels. - Conducted content audit and gap assessment and created content repository- Identified key personas, themes, and keywords developed plan and process for filling in gaps based on business priorities- Managed content development for all top and middle of funnel content pieces, including blogs, ebooks, video, social, and email- Developed and maintained editorial calendar, aligning product, technical and top of funnel content to drive pipeline- Managed team of freelance writers and graphic designers to drive content development and ensure consistency of messaging and brand tone and voice -
Manager, Content MarketingInteractions Llc Nov 2015 - Jan 2019Franklin, Ma, UsDeveloped content to support a variety of marketing needs, including demand generation, thought leadership, public relations campaigns and product launches. Overaw the content team, including full-time and freelance team members. − Wrote, developed and promoted marketing materials for both web and print formats, including blogs, case studies, data sheets, whitepapers, and infographics − Developed strategy and maintain weekly editorial calendars for both content and social media− Developed and maintained marketing personas− Worked closely with internal data scientists, speech scientists and subject matter experts to create content for both technical and non-technical audiences− Measured and tracked content effectiveness, using data to make decisions to improve content performance − Collaborated with design and demand generation team to ensure consistency of voice, tone, and messaging -
Global Marketing ManagerLightspeed Research Mar 2014 - Nov 2015Bridgewater, New Jersey, Us− Created compelling content for use across multiple platforms, including website and blog, print, social media, email campaigns and conferences− Collaborated with Global Product team to create new product strategies and facilitate rollout through internal and external communications and promotional materials− Developed, managed and analyzed social media and digital marketing campaigns to promote brand awareness, generate leads and support sales activities− Organize attendance and promotional activities for industry conferences− Worked across cross-functional teams, including Operations, Research and Technology− Tracked, measured and reported on campaign initiatives and effectiveness -
Project ManagerLightspeed Research Jul 2012 - Feb 2014Bridgewater, New Jersey, Us− Managed all end-to-end research project details to ensure delivery to client specifications− Coordinated and oversaw project support and progress across all internal teams and third-party vendors, including international teams− Supported sales efforts and participated in account planning, goal setting and progressmonitoring
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Project And Social Media ManagerLitos Strategic Communication Jan 2011 - Jul 2012− Maintained direct, daily interaction with clients including facilitating weekly calls, developing action item lists and following up on critical items− Oversaw project workflow from proposal stage to completion− Checked and approved project art, design, copy and coordinated client approval− Developed social media marketing proposals and strategies for B2B and B2C clients− Oversaw and managed all of firm’s social media campaigns
Tara Wildt Skills
Tara Wildt Education Details
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Northeastern UniversityMaster Of Business Administration (M.B.A.) -
University Of San DiegoInternational Relations
Frequently Asked Questions about Tara Wildt
What company does Tara Wildt work for?
Tara Wildt works for Calibermind
What is Tara Wildt's role at the current company?
Tara Wildt's current role is Marketing Analytics & Operations.
What is Tara Wildt's email address?
Tara Wildt's email address is ta****@****ail.com
What is Tara Wildt's direct phone number?
Tara Wildt's direct phone number is +178147*****
What schools did Tara Wildt attend?
Tara Wildt attended Northeastern University, University Of San Diego.
What skills is Tara Wildt known for?
Tara Wildt has skills like Social Media, Social Media Marketing, Social Networking, Strategic Planning, Research, Microsoft Excel, Customer Service, Microsoft Office, Public Relations, Wordpress, Customer Relations, Powerpoint.
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