Tara Weymon Leonard

Tara Weymon Leonard Email and Phone Number

Chief Marketing Officer @ Chief Outsiders
Holland, MI, US
Tara Weymon Leonard's Location
Holland, Michigan, United States, United States
Tara Weymon Leonard's Contact Details
About Tara Weymon Leonard

Brand Builder. Engaged Connector. Growth Driver. Impact Maker. I've always been PASSIONATE about understanding what makes people tick, what do they need and how can I help them get the best solutions. I'm fortunate to spend the first years' of my career at P&G forming my strong brand building foundation. I then continue to progress at some of the world's best companies -- Unilever, Estee Lauder, MillerKnoll (formerly Herman Miller), working with remarkable people and teams -- recognized leaders in their industries, where I've honed my brand building and business growth skills, with key accomplishments including:• Drove development of the new Enterprise Planning capability at MillerKnoll. Used my brand strategy, marketing & analytic skills, in addition to my passion for people and relationships, to align priorities & drive collaboration across the company, and accelerate executional excellence for market share growth. Led a team of 18 analysts and project management subject matter experts and 150+ cross-functional team members, resulting in a +67% increase in 'big rock' new projects > $10MM each in the pipeline, representing +$160MM in total incremental Y1 revenue. • Led a marketing team of 42 for the new $3.95B MillerKnoll company (post-acquisition of the Knoll Co), developing and implementing new multi-brand positioning, content development, digital marketing, new product launch and sales tools targeting key B2B audiences, including Architect & Designer influencers, global Fortune 1000 corporations, higher education, healthcare and government. Grew year-to-date sales +12% vs last year and savings +10% vs 3-yr target.• Directed a marketing team of 14 to drive 360 consumer-engagement marketing plan development, 3yr strategic planning, full-funnel digital marketing, category growth development and media optimization for the $800MM Jo Malone London North America business at Estee Lauder. Delivered +14.5% incremental retail sales growth, +30bps market share gains and retained #1 position as the market leader in luxe prestige fragrance. • Led a marketing team of 3 direct reports and 25+ cross-functional team members for the $1.2B Clinique North America business at Estee Lauder Co. Drove 360 marketing plan development, new foundation makeup launch to increase Clinique brand desirability and relevance with yr 1 launch +15% above plan; repositioned Clinique moisturizers delivering +$27M incremental yr 1 sales; developed Ulta & Sephora retailer-exclusive initiatives delivering +52% incremental retail sales growth vs prior year.

Tara Weymon Leonard's Current Company Details
Chief Outsiders

Chief Outsiders

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Chief Marketing Officer
Holland, MI, US
Employees:
167
Tara Weymon Leonard Work Experience Details
  • Chief Outsiders
    Chief Marketing Officer
    Chief Outsiders
    Holland, Mi, Us
  • Twl Consulting
    Fractional Cmo | Founder & Ceo
    Twl Consulting Jun 2024 - Present
    Making Fortune 500 expertise accessible to Small & Mid-Size Businesses, igniting their growth. Spanning proposition development, marketing & comms planning, creative development, growth/product/brand strategy, social impact, and go-to-market. Current clients include:* Fractional Head of Strategy for a non-profit* Fractional CMO for a video content creation company* Fractional Head of Brand Building for an ecclesiastic organization
  • Millerknoll
    Vice President Marketing | Global Enterprise Planning
    Millerknoll Nov 2022 - Jun 2024
    Leveraging my extensive brand strategy, marketing & analytic skills, in addition to strong people & team development capabilities, to accelerate MillerKnoll (formerly Herman Miller) business performance, leading cross-functional planning & execution for the company’s largest strategic projects, driving alignment with corporate objectives, strategic prioritization, executional excellence, and ROI for the $3.95B organization.Reporting to the Chief Strategy Officer, leading a team of 18 business analysts and project management subject matter experts (SMEs) and 150+ cross-functional team members resulting in a +67% increase in 'big rock' new projects > $10M each in the pipeline, representing +$160M in total incremental Y1 revenue.
  • Millerknoll
    Vice President Marketing Global Contract (B2B) & Field
    Millerknoll Feb 2020 - Nov 2022
    Led a marketing team of 42 for the new $3.95B MillerKnoll company (post-acquisition of the Knoll Co), developing and implementing new multi-brand positioning, content development, digital marketing, new product launch and sales tools targeting key B2B audiences, including Architect & Designer influencers, global Fortune 1000 corporations, higher education, healthcare and government. Grew year-to-date sales +12% vs last year and savings +10% vs 3-yr target.
  • The Estée Lauder Companies Inc.
    Vice President North America Marketing, Jo Malone London
    The Estée Lauder Companies Inc. Apr 2017 - Feb 2020
    New York, Ny, Us
    Led a marketing team of 12 and 2 agencies to drive 360 consumer-engagement marketing plan development, 3yr strategic planning, full-funnel digital marketing, category growth development and media optimization for the $800MM Jo Malone London North America business at Estee Lauder Co. Delivered +14.5% incremental retail sales growth, +30bps market share gains and retained #1 position as the North America market leader in luxe prestige fragrance.
  • The Estée Lauder Companies Inc.
    Executive Director North America Marketing, Clinique
    The Estée Lauder Companies Inc. Nov 2012 - Apr 2017
    New York, Ny, Us
    Directed a marketing team of 3 direct reports and 25+ cross-functional team members for the $1.2B Clinique North America business at Estee Lauder Co. Drove 360 marketing plan development, new foundation makeup product launch to increase Clinique brand desirability and relevancy with year 1 launch +15% above plan; repositioned Clinique moisturizers delivering +$27M incremental year 1 sales; developed Ulta & Sephora retailer-exclusive initiatives delivering +52% incremental retail sales growth vs prior year.
  • Unilever
    Sr. Global Brand Development Manager, Vaseline
    Unilever Jun 2011 - Nov 2012
    Blackfriars, London, Gb
  • Unilever
    Sr. Brand Manager, Bertolli; Slim-Fast; Suave
    Unilever Jan 2006 - Jun 2011
    Blackfriars, London, Gb
  • Cadbury Schweppes Americas Beverages
    Brand Manager
    Cadbury Schweppes Americas Beverages Jan 2002 - Dec 2005
  • Procter & Gamble
    Assoc Brand Manager
    Procter & Gamble Jul 1999 - Jan 2002
    Cincinnati, Ohio, Us
  • Procter & Gamble
    Product Development Engineer, Pampers
    Procter & Gamble 1995 - 1997
    Cincinnati, Ohio, Us

Tara Weymon Leonard Skills

Brand Management Cross Functional Team Leadership Strategy Integrated Marketing Fmcg Marketing Strategy Product Development Product Innovation Brand Architecture Fast Moving Consumer Goods Marketing Research Competitive Analysis Consumer Behaviour Marketing Management Segmentation Global Marketing Trade Marketing Consumer Insight Product Marketing P&l Management Personal Care Social Media Innovation Management Nielsen Brand Development Market Planning Customer Marketing Positioning Management International Marketing Marketing Market Research Consumer Goods Business Strategy Market Analysis Categorization Advertising Iri

Tara Weymon Leonard Education Details

  • University Of Michigan - Stephen M. Ross School Of Business
    University Of Michigan - Stephen M. Ross School Of Business
    Marketing / Corporate Strategy
  • Purdue University
    Purdue University
    Chemical Engineer
  • University Of Michigan - Stephen M. Ross School Of Business
    University Of Michigan - Stephen M. Ross School Of Business
    General

Frequently Asked Questions about Tara Weymon Leonard

What company does Tara Weymon Leonard work for?

Tara Weymon Leonard works for Chief Outsiders

What is Tara Weymon Leonard's role at the current company?

Tara Weymon Leonard's current role is Chief Marketing Officer.

What is Tara Weymon Leonard's email address?

Tara Weymon Leonard's email address is ta****@****hoo.com

What is Tara Weymon Leonard's direct phone number?

Tara Weymon Leonard's direct phone number is +191447*****

What schools did Tara Weymon Leonard attend?

Tara Weymon Leonard attended University Of Michigan - Stephen M. Ross School Of Business, Purdue University, University Of Michigan - Stephen M. Ross School Of Business.

What skills is Tara Weymon Leonard known for?

Tara Weymon Leonard has skills like Brand Management, Cross Functional Team Leadership, Strategy, Integrated Marketing, Fmcg, Marketing Strategy, Product Development, Product Innovation, Brand Architecture, Fast Moving Consumer Goods, Marketing Research, Competitive Analysis.

Who are Tara Weymon Leonard's colleagues?

Tara Weymon Leonard's colleagues are Paul Eppen, Leslie Ward, Melisse Saez-Palacious, Linda Saxby, Dana Prestigiacomo, Jessica O'neill, Terry Stanley.

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