Tara Weymon Leonard Email and Phone Number
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Brand Builder. Engaged Connector. Growth Driver. Impact Maker. I've always been PASSIONATE about understanding what makes people tick, what do they need and how can I help them get the best solutions. I'm fortunate to spend the first years' of my career at P&G forming my strong brand building foundation. I then continue to progress at some of the world's best companies -- Unilever, Estee Lauder, MillerKnoll (formerly Herman Miller), working with remarkable people and teams -- recognized leaders in their industries, where I've honed my brand building and business growth skills, with key accomplishments including:• Drove development of the new Enterprise Planning capability at MillerKnoll. Used my brand strategy, marketing & analytic skills, in addition to my passion for people and relationships, to align priorities & drive collaboration across the company, and accelerate executional excellence for market share growth. Led a team of 18 analysts and project management subject matter experts and 150+ cross-functional team members, resulting in a +67% increase in 'big rock' new projects > $10MM each in the pipeline, representing +$160MM in total incremental Y1 revenue. • Led a marketing team of 42 for the new $3.95B MillerKnoll company (post-acquisition of the Knoll Co), developing and implementing new multi-brand positioning, content development, digital marketing, new product launch and sales tools targeting key B2B audiences, including Architect & Designer influencers, global Fortune 1000 corporations, higher education, healthcare and government. Grew year-to-date sales +12% vs last year and savings +10% vs 3-yr target.• Directed a marketing team of 14 to drive 360 consumer-engagement marketing plan development, 3yr strategic planning, full-funnel digital marketing, category growth development and media optimization for the $800MM Jo Malone London North America business at Estee Lauder. Delivered +14.5% incremental retail sales growth, +30bps market share gains and retained #1 position as the market leader in luxe prestige fragrance. • Led a marketing team of 3 direct reports and 25+ cross-functional team members for the $1.2B Clinique North America business at Estee Lauder Co. Drove 360 marketing plan development, new foundation makeup launch to increase Clinique brand desirability and relevance with yr 1 launch +15% above plan; repositioned Clinique moisturizers delivering +$27M incremental yr 1 sales; developed Ulta & Sephora retailer-exclusive initiatives delivering +52% incremental retail sales growth vs prior year.
Chief Outsiders
View- Website:
- chiefoutsiders.com
- Employees:
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Chief Marketing OfficerChief OutsidersHolland, Mi, Us -
Fractional Cmo | Founder & CeoTwl Consulting Jun 2024 - PresentMaking Fortune 500 expertise accessible to Small & Mid-Size Businesses, igniting their growth. Spanning proposition development, marketing & comms planning, creative development, growth/product/brand strategy, social impact, and go-to-market. Current clients include:* Fractional Head of Strategy for a non-profit* Fractional CMO for a video content creation company* Fractional Head of Brand Building for an ecclesiastic organization -
Vice President Marketing | Global Enterprise PlanningMillerknoll Nov 2022 - Jun 2024Leveraging my extensive brand strategy, marketing & analytic skills, in addition to strong people & team development capabilities, to accelerate MillerKnoll (formerly Herman Miller) business performance, leading cross-functional planning & execution for the company’s largest strategic projects, driving alignment with corporate objectives, strategic prioritization, executional excellence, and ROI for the $3.95B organization.Reporting to the Chief Strategy Officer, leading a team of 18 business analysts and project management subject matter experts (SMEs) and 150+ cross-functional team members resulting in a +67% increase in 'big rock' new projects > $10M each in the pipeline, representing +$160M in total incremental Y1 revenue. -
Vice President Marketing Global Contract (B2B) & FieldMillerknoll Feb 2020 - Nov 2022Led a marketing team of 42 for the new $3.95B MillerKnoll company (post-acquisition of the Knoll Co), developing and implementing new multi-brand positioning, content development, digital marketing, new product launch and sales tools targeting key B2B audiences, including Architect & Designer influencers, global Fortune 1000 corporations, higher education, healthcare and government. Grew year-to-date sales +12% vs last year and savings +10% vs 3-yr target. -
Vice President North America Marketing, Jo Malone LondonThe Estée Lauder Companies Inc. Apr 2017 - Feb 2020New York, Ny, UsLed a marketing team of 12 and 2 agencies to drive 360 consumer-engagement marketing plan development, 3yr strategic planning, full-funnel digital marketing, category growth development and media optimization for the $800MM Jo Malone London North America business at Estee Lauder Co. Delivered +14.5% incremental retail sales growth, +30bps market share gains and retained #1 position as the North America market leader in luxe prestige fragrance. -
Executive Director North America Marketing, CliniqueThe Estée Lauder Companies Inc. Nov 2012 - Apr 2017New York, Ny, UsDirected a marketing team of 3 direct reports and 25+ cross-functional team members for the $1.2B Clinique North America business at Estee Lauder Co. Drove 360 marketing plan development, new foundation makeup product launch to increase Clinique brand desirability and relevancy with year 1 launch +15% above plan; repositioned Clinique moisturizers delivering +$27M incremental year 1 sales; developed Ulta & Sephora retailer-exclusive initiatives delivering +52% incremental retail sales growth vs prior year. -
Sr. Global Brand Development Manager, VaselineUnilever Jun 2011 - Nov 2012Blackfriars, London, Gb -
Sr. Brand Manager, Bertolli; Slim-Fast; SuaveUnilever Jan 2006 - Jun 2011Blackfriars, London, Gb -
Brand ManagerCadbury Schweppes Americas Beverages Jan 2002 - Dec 2005 -
Assoc Brand ManagerProcter & Gamble Jul 1999 - Jan 2002Cincinnati, Ohio, Us -
Product Development Engineer, PampersProcter & Gamble 1995 - 1997Cincinnati, Ohio, Us
Tara Weymon Leonard Skills
Tara Weymon Leonard Education Details
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University Of Michigan - Stephen M. Ross School Of BusinessMarketing / Corporate Strategy -
Purdue UniversityChemical Engineer -
University Of Michigan - Stephen M. Ross School Of BusinessGeneral
Frequently Asked Questions about Tara Weymon Leonard
What company does Tara Weymon Leonard work for?
Tara Weymon Leonard works for Chief Outsiders
What is Tara Weymon Leonard's role at the current company?
Tara Weymon Leonard's current role is Chief Marketing Officer.
What is Tara Weymon Leonard's email address?
Tara Weymon Leonard's email address is ta****@****hoo.com
What is Tara Weymon Leonard's direct phone number?
Tara Weymon Leonard's direct phone number is +191447*****
What schools did Tara Weymon Leonard attend?
Tara Weymon Leonard attended University Of Michigan - Stephen M. Ross School Of Business, Purdue University, University Of Michigan - Stephen M. Ross School Of Business.
What skills is Tara Weymon Leonard known for?
Tara Weymon Leonard has skills like Brand Management, Cross Functional Team Leadership, Strategy, Integrated Marketing, Fmcg, Marketing Strategy, Product Development, Product Innovation, Brand Architecture, Fast Moving Consumer Goods, Marketing Research, Competitive Analysis.
Who are Tara Weymon Leonard's colleagues?
Tara Weymon Leonard's colleagues are Paul Eppen, Leslie Ward, Melisse Saez-Palacious, Linda Saxby, Dana Prestigiacomo, Jessica O'neill, Terry Stanley.
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