Tara Wallace Email & Phone Number

Atlanta, Georgia, United States

• Promoted to the Senior Leadership Team in an effort to oversee the entire creative services department inclusive of an established team of graphic designers, copywriters, video and media managers, in addition to.
• Ensure the creative services infrastructure supports the delivery of on-strategy, on-brand, and on-brief creative outcomes
• Develop processes, resources, communication channels and training modules to educate team on individual client brand guidelines, ensuring the quality, consistency and efficacy of creative services
• Source, cultivate and oversee all external vendor partnerships
• Ensure operational metrics are developed, measured, improved and socialized with executive leadership in an effort to support internal resources and operational investments
• Manage all departmental finances, including overhead and expenditures

Greater Atlanta Area

• Responsible for the overall quality of work produced by the entire creative department
• Collaborated with internal department leads to conceptualize and execute work within each project’s strategic plan and brand guidelines
• Prioritized creative team and resources based on short- and long-term needs
• Worked closely with event producers and project managers to determine clients’ creative needs and budget, exceeding expectations and delivering on time and on budget
• Developed a strong rapport with main client contacts across all programs
• Contracted all print vendors and freelance designers, providing optimized solutions

• Collaborated with the Vice President of Creative Services and Interactive Communications on design direction, strategy, concept, production, media and all deliverables
• Designed and produced graphic design projects from concept through completion
• Prepared both internal and external documents in compliance with branding and editorial guidelines
• Provided project management and issue resolution with internal team and vendors by creating project schedules in order to ensure accurate and timely product delivery within negotiated budget

• Created and designed marketing materials for recreational programs and events
• Photographed special events and on-going programs
• Prepared both internal and external documents in compliance with branding guidelines

• Designed smart, attractive layouts for the magazine
• Manipulated images in Photoshop and worked in Illustrator
• Shopped for, prepared, organized & packaged props to be used in photoshoots
• Maintained organization within the art/photo department

• Effectively communicated with consumers on a one-on-one basis
• Delivered belief in the benefits of Red Bull
• Maintained positive energy within a team environment
• Promoted sampling ideas and improved techniques

• Worked with customers to create marketing materials, brand identity and t-shirt designs
• Prepared color separations and coordinated with print shop on the production of apparel
• Handled multiple tasks simultaneously and managed deadlines

• Worked in a deadline-driven environment, focused creative design and layout
• Directed photographers to create special art for all sections of paper
• Worked closely with editors on special report designs