Tara Larson Arbitter Email & Phone Number

Mooresville, Nc, Us

As the Champion of Lost Causes, I lead creative strategies to support "cant-idates" running in gerrymandered districts with campaigns designed to challenge the status quo. CWVF highlights the negative impacts of gerrymandering through bold messaging, playful "can't win" campaigns, and engaging merchandise. By amplifying these voices, we raise awareness, drive media attention, and inspire grassroots action to fight for fair maps and protect democracy—one "noisy loser" at a time.

Seattle, Washington, Us

Manage relationships with NASCAR teams, handle corporate branding and marketing, assist with accounts payable and receivable.

I continue to contract with clients and agencies on a variety of projects including event activation, branding initiatives, social media implementation and as an associate producer for satellite media tours.

London, England, Gb

Elvie is a fem-tech company whose mission is to empower women through radical female first technology such as silent, wearable breast pumps, pelvic floor trainers and more• Managed and grew a book of business with high value customers generating $6M+ in annual revenue which includes Costco, Babylist, buybuyBaby, Best Buy and others • Built initiatives, relationships and incentives that grew Babylist revenue by 160% in less than 2 years• Identified and capitalized on opportunities with new retailers such as Costco. Executed the project management of a new SKU, manufacturing process and ways of working to bring a unique item to market

Winston-Salem, Nc, Us

• Managed motorsports relationships for Mondelez (Nabisco brands) including their NASCAR official partner status and their team/driver sponsorships• Provided strategic leadership to client specific to their NASCAR sponsorships, program activations and executions• Collaborated with client’s partner agencies to execute cohesive, all encompassing strategies for iconic brands including Oreo, Ritz, Chips Ahoy! and more

Winston-Salem, Nc, Us

Manage agency of record account and relationship for Barely There, a division of Hanesbrands Inc.Highlights include:• Grew project-based client into agency’s largest account and secured agency’sfirst AOR status with a national brand• Created and implemented strategic marketing platforms spanning multiplemediums (packaging, point of sale, print, radio, video, social media, word-of-mouth, blogger and more)• Successful social media strategy grew brand’s Facebook presence +2800% to over 200K likes in year one• Managed in-house account team, contractors and partner vendors to deliverhigh quality projects on-time with results consistently exceeding expectations

• Worked with NASCAR drivers, sponsors, team licensing and public relations representatives to effectively merchandise products through various programs and marketing initiatives.• Led program activations including press conferences, unveilings, experiential midway displays, branding of retail trailers and hospitality for key stakeholders• Wrote and produced NASCAR Collector, a weekly 2-hour live show on SiriusXM Radio

• Oversaw development of all company branded creative including print ads, catalogues, websites, packaging, commercials, videos and presentations• Developed, managed and achieved marketing department budget of $1M while increasing efficiencies, scope and reach of marketing dollars• Developed marketing programs consistent with product planning, driver requirements, sponsor priorities and brand objectives• Led search and secured advertising agencies and media buying resources • Directed ad copy and content for all advertising and PR materials

• Managed monthly advertising schedules, coordinated print advertising efforts in various publications, participated in ad planning, content and lay-out decisions

Minneapolis, Minnesota, Us

Provided administrative assistance to Trade and Promotion teams while obtaining my degree.

Global Business, Marketing

Aa, General