- Lead a team of 4 direct reports, driving sales & trade marketing strategies at POS with an annual revenue of over €40MM. Responsible for aligning plans with key stakeholders, developing joint business plans with major key accounts, and managing financial and logistics operations across the region, ensuring operational efficiency and goal achievement.

- Responsible for leading the business plan that structured the national Field Sales department with +25 headcounts and increased the department's budget by over 500% in 2 years- Responsible for the definition, implementation and tracking of National Trade Marketing strategies to execute Red Bull at all shopper touchpoints. Deliver value to costumers & enhance brand presence through solid in-store execution (from marketing guidelines & strategies to POS merchandising and field force coordination).- Management of external execution field force team (2.500+ merchandisers from external agencies & distributors) with an annual budget of €10MM+.- Responsible for the evolution of Perfect Store execution concept in Brazil by planning, tracking, ensuring results quality and developing/training both internal & external field teams.

- Responsible for the development of Red Bull distribution partners (90+ third-party distributors) and go-to-market strategy. - Management of the pay-for-performance distribution excellence project, focusing on establishing higher standards of the distribution partners by measuring each structure and commercial aspects.- Lead the national distribution master partner project, covering about 40k+ POS monthly.- Commercial pricing/investments controlling.

Responsible for the distribution renew project in the state of Rio Grande do Sul.- Distribution network analysis while examining the region sales potential;- Implementation and training of five new distribution partners.Field sales and trade marketing management of three distribution partners with 100+ salesmen, 50+ retail merchandisers and 10 supervisors. Reaching 2.5k+ POS with a monthly revenue of over 2MM. Major responsibilities are related to ensure that all the quantitative and qualitative goals are measured and reached, focusing in a long term strategic market approach.

Field sales and trade marketing management of a distribution partner with 63 salesmen, 70 retail merchandisers and 5 supervisors. Having a 5k+ clients portfolio within 300 cities, with a monthly revenue of 2MM. Major responsibilities are related to ensure that all the quantitative and qualitative goals are measured and reached, focusing in a long term strategic market approach.

Part of the Red Bull Trainee Program, focused on the Commercial area. Participating on a job rotation on each area of the company, with deep diving on field marketing and sales. Besides helping the commercial area with punctual tasks, responsible for the following main projects through the year:- Price strategy promo project – Project structuration with PDCA planning, on-time analysis on the field, field support material development, tracking/measuring tools creation and follow-up;- Commercial area communication optimization project – Project to standardize and simplify communication within the commercial area (both field and internal);- Business Planning project – Responsible for the delivery of a specific and detailed commercial area business plan for next year.

Major responsibilities:- Ensure the correct info of the regional sales tools, helping in making management decisions on the indirect channel and on the development of the business plan;- Develop and improve reports of sales performance and key KPIs for each Latin America region;- Analyze and monitor reports and market share performance on points of selling (POS) using Retail Index, Scantrack- Support analysis of major market opportunities, key performance indicators and ensure the proper sales to distributors;- Help to develop sales incentive campaigns;- Track the average selling prices practiced by each business unit (Financial sales).

Sales and market intelligence intern focused on:- National sales analysis;- Market programs development;- Support to the distribution partner manager area;- Analysis and elaboration of market strategies;- Analysis and support on the distribution process;- Daily sales reports elaboration;- Contact with the HQ to support the sales intelligence area.

Member of a consultancy group on Marketing and Communication project for a company in the food sector:- Development of an exploratory study of the industry and the strategic group, analyzing the macro and microenvironment, competitors and strategic assessments of the company;- Implementation of qualitative and quantitative research, development and implementation of focus groups and analysis of results;- Realization of market diagnosis using the data found in the previous steps and marketing theories;- Exhibition of recommendations made in marketing and communication plans with goals, strategies and actions plans.