Daniel Tardif Email & Phone Number

Sainte-Catherine, Qc, Ca

Dorval, Québec, Canada

I design and manage national digital campaigns for the world's leading AV brands (Shure, Avid, Pioneer DJ, QSC, Blackmagic Design and more).• Managed digital advertising campaigns across Google Ads, Facebook/Instagram Ads, TikTok Ads, Linkedin Ads, Spotify Ads, Snapchat Ads, Reddit Ads, focusing on strategy development, content creation (in both English and French), performance monitoring, analysis, and reporting.• Handled data acquisition and audience management to optimize campaign performance.• Oversaw the management of SFM’s social platforms (FB, IG, X, LK), as well as Shure Canada, ensuring engaging content creation in both French and English.• Managed the content calendar using SproutSocial, conducted monthly analyses, and compiled reports to track performance metrics

Dorval

Developed and executed B2B and B2C communication plans for Shure brand's Retail and Pro Audio products across Canada.• Managed the annual marketing budget, ensuring effective allocation and utilization for marketing activities.• Ideated and created various materials, including tools, training modules, reports, and presentations, to support the sales force.• Implemented data acquisition strategies (Pixel, custom event, Insight Tag, email) and audience creation (Custom and Lookalike) to enhance targeting and reach.• Formulated loyalty and relationship strategies for B2B customers, strengthening client engagement and retention.• Developed, executed, and optimized multi-platform digital campaigns to maximize online presence and impact.

Agency and small business customers. Most accounts in the automotive, pharma/healthcare, educational and B2B sectors.Digital advertising campaign management (Google Search Ads, Display, Youtube, Facebook/Instagram, Linkedin and Spotify).Digital campaign strategy developmentData acquisition and audience managementAdvertising content creation in French and English.Performance monitoring and adjustmentReport writing, analysis and recommendationsDashboard creationSEO analysis and strategy

Montreal, Quebec, Canada

Development of SPKR.studio and DerrièreLeVolant.net brands,Digital strategiesWeb data analysis (Google Analytics) and social networksDigital advertising campaign (Google Ads and Facebook)Newsletter campaign (Mailchimp)Social media management (plans, content strategy, editorial calendars)Creative teams managementWeb site design and copy writing (Wordpress, Strikingly)

Montréal, Québec, Canada

Montréal

Digital Signage, DOOH, PLV.Supervision et gestion de plus de 300 productions PLV audio-vidéo annuellement,Créativité média, création de contenu et développement de nouveaux produit,Gestion du calendrier événementiel clients et des charges de production,Création d'outil de présentation, matériel de vente et démonstration de produits.Veille compétitive, étude de marché et analyse de la compétition.Communications et gestion de communautés (réseaux sociaux, blogue, infolettre, mailing),Conception et rédaction web (Wordpress, tactiques SEO)Chargé de compte et contact client,,Responsable TI, équipement studio et informatique.