Reports directly to the Chief Operating Officer and creates and executes end-to-end marketing strategies. Led strategic company rebranding and product launch in seven weeks' time. Supports sales and revenue generation with targeted outreach.

• Builds out the quarterly content marketing calendar, which includes meeting with stakeholders to define strategic priorities and content topics, diversification of content types and delivery mechanisms, and defining audiences.• Works with the marketing leadership to develop, assess and evolve content focused on promoting our products and services in the market and engaging and educating existing clients.• Manages all marketing communications including newsletters, email marketing campaigns, and customer email communications.• Manages Whitebox’s social media content program, including Whitebox engagement strategy and promotional planning around content and assets (primarily through LinkedIn, Twitter and Facebook).• Creates a variety of content across our marketing channels and assets, including blog posts, ebooks, case studies, web pages, videos, advertising copy and more.• Works with internal/external partners and subject matter experts to define and drive key messages for content, identify new or expanded areas for storytelling, and grow customer touchpoints.• Ensures our content-based initiatives have a measurement plan, so we can effectively determine where we should optimize our content and assess the continuation of initiatives.• Manages the creation of all internal communications, including the company’s employee newsletter, HR communications and events.• Organically grew social media followers by 36% YoY.

Key functions: Copywriting, editing, content strategy, design• Writes copy for various channels including paid ads, organic search (SEO), social media, web pages, blog posts, press releases, event communications, emails, and client case studies• Edits and proofs content, including customer-facing and internal documents, communications, and collateral• Collaborates on content marketing strategies that raise brand and product awareness• Leverages marketing metrics to inform messaging strategy• Designs social media graphics

Key functions: Email marketing, digital marketing, app and websitemanagement, writing, editing, project management, K-12 Education marketing, health marketing, veterans marketing• Managed design and creation of print and digital marketingmaterials• Drafted and curated content for weekly email newsletter• Identified target audiences and segmented outreach lists• Set email marketing KPIs, analyzed results, and adjustedcampaigns based on performance• Copyedited collateral including briefings, emails, and web posts• Created and managed marketing plans for several events ofvarying size each year, including the organization’s two largestannual conferences• Served as liaison between Marketing and Programmingdepartments to ensure successful completion of projects• Worked closely with design staff to ensure adherence to brandstandards• Designed infographics and email templates• Drafted and edited compelling copy to increase eventregistrations• Updated and maintained organization’s website• Launched a new event app and increased YOY engagementby 300% by organizing completely paperless events

• Supported an office of 20 people while managing competing priorities and meeting tight deadlines• Organized external company outreach events and in-office functions• Designed and drafted copy for monthly email newsletter to promote available candidates to new clients