Leading the long-term growth strategy for the Vending sector. Seeking out major clients and driving sales with the premier buyers, providing in-house corporate Micro-Markets, vending services and solutions, including installation, refilling and maintenance. Responsible for developing and maintaining a new business prospect funnel along with winning new business tenders to contribute towards the annual operating plan targets. Working as the focal point for sales, with internal stakeholders across Marketing, Supply Chain, Demand Planning and Finance in order to deliver our growth agenda.Selected Projects & Achievements:- Building a sales team of six managers, and more than 30 team members. Handling their training plan, setting their targets, and sales strategy.- Review and analyze of activities, sales, costs and operations using data-driven methods to determine company progress toward stated objective and profit growth.- Managing over 70 customer relations and contracts.- Managing the relations with 10 local vendors, and 4 international vendors.

Drive and recommend Strategy for all company activities, including capital and expensed requirements to meet business profitability. Lead top level board discussions and/or agreements to review achievements and required goal changes. Help refine the sales process, ensure customer cycle through loyalty communication along with handling escalated customers concerns as warranted. Work in collaboration with other departments to review, update and implement sales and financial performance.Selected Projects & Achievements:- Review and analyze of activities, sales, costs and operations using data driven methods to determine company progress toward stated objective and profit growth- Managing over 30 vendor relations and contracts including Xerox Egypt.

Steer product visions and strategies for products, including managing sales activities for partners and planning incentive programs. Identify new business opportunities through quantitative and qualitative reasoning and analysis along with forecasting monthly sales. Cultivate meaningful relationships with business partners including partner management activities, training and events. Supervise the sales lifecycle from planning to recruiting new partners and channeling Xerox Value proposition. Maintain partner sales process evaluation and recommend improvements.Selected Projects & Achievements:- Oversaw & Managed 35 different concessionaries along Egypt including Cairo, Canal, Delta & Upper Egypt. - Improved customer retention and acquisition, and increased revenue by 20% by the end of 2004.

Drove planning and execution for sales operations, maintaining sales target. Formulated goals and scope with internal and external partners to determine intent and budgets. Forecasted new sales opportunities and prospects. Established budgeting and financial tracking processes. Recruited new employees and increased the team’s capacity to meet set goals. Communicated recommendations for complex issues to internal/external stakeholders. Selected Projects & Achievements:- Managed Alexandria’s Branch sales for Major commercial accounts- Led 12 direct reports responsible for Equipment and Paper Sales and Telemarketing/Telesales covering Alexandria Governorate