I am Tarek Abu Taleb, a visionary entrepreneur and business leader with over 14 years of experience in the food and beverage industry. I am the founder and CEO of Wafflicious LLC, a leading Egyptian waffle chain with 20 branches and a factory. With a proven depth in Brand Building & experience across all marketing communications functions including budgeting and planning, advertising, sales promotion, public relations, product development, research and analysis, digital marketing, and social networking, I have been able to turn Wafflicious into a household name in Egypt since I started the company in 2010 with a clear mission to provide high-quality and delicious waffles to the Egyptian market.Before starting my entrepreneurial journey, I spent five years working in the banking sector, gaining valuable experience in finance and operations. This experience, combined with my strong business Knowledge, has helped me to build a strong and modern concept and develop a team of over 300 employees. My leadership and management capabilities in building cross-functional teams and key relationships, strong communication and presentation skills, and my highly self-motivated energetic approach to achieving desired outcomes both as an individual and as a team player make me a valuable asset to any organization.I am a highly motivated, results-driven leader with a proven track record of success in building a brand and scaling a business. Also recognized for my ability to stay current with the latest trends and best practices in the industry, and for my commitment to delivering exceptional products and customer service.My passion for the food and beverage industry is matched only by my ambition to take Wafflicious to the international stage. I am determined to continue to innovate and improve the company's offerings, with the goal of becoming a global leader in the waffle industry. I am confident that my skills and experience would be an asset to any organization, and I am eager to continue to grow and expand my brand.