Owner of VF’s Music & Sports content P&L, and tasked with the product development, content acquisition, marketing & life cycle management of all music services, and partner music streaming services.

Managed all targeted life cycle activities for VF’s youth segment, including life cycle platforms management & enhancement, customer retention, migration activities, and product enhancement activities

Owned the life cycle management platform producing targeted offers for one of the largest consumer segments in VFEG, and managed all migration activities for two consumer customer segments

Developed and implemented pricing strategies & models for B2B products & services, and launched two dynamic life cycle management platforms for the enterprise segment to enhance revenue & customer activity

• Conducted client meetings to indentify client needs and consultancy interventions• Conducted primary and secondary research on projects in various industries• Conducted data analysis, diagnosis, and prognosis on projects in various industries• Developed frameworks to best analyze and process data

- Part of setting the national direction and focuses- Laying down Business Unit (BU) local strategic direction & focuses - Coaching BUs on planning, and overseeing planning process- Creating supporting frameworks and models- Coaching BUs on operations & project Implementation- Monitoring & advising on BU health and sustainability- Coaching BU managers on Management Team management

Training and coaching AIESEC Egypt's Expansion entities towards building infrastructure and operational capacity.

- Packaging material quality control- Bottlers and suppliers follow-ups and assessment- Researching ad creating feasibility studies for new packaging initiatives