Tarek A. Email & Phone Number

United Arab Emirates

B to B-Developing the marketing strategy in line with company objectives-Creating and publishing all marketing materials-Planning and implementing re-positioning and re-branding strategies (led to a 23% increase in sales)-Monitoring competition and using the insights to optimize the company’s pricing strategy-Conducting polls and surveys to solicit feedback from customers (after sales)-Incorporating surveys’ insights into the company’s business practices-Engaging in relationship marketing strategies to foster customer loyalty (led to a 10% increase in customer retention). Clients include Averda, Dubai Police, Petrofac, Toyota, Hino, Al Safadi… -Implementing personal selling strategies-Implementing and communicating corporate social responsibility programsB to C-Managing and maintaining newly created e-commerce portal for custom made T-shirts-Creating & sharing digital content (blog, sample work, videos…) while ensuring consistency across different communication channels.-Managing and executing promotional & digital marketing strategies including SEO, SEM, SMO & SMM-Optimizing customer journey design to perfect customer experience-Planning and implementing database marketing strategies

Toronto, Canada Area

-Consulted clients about campaign requirements-Pitched campaigns and costs to clients-Briefed media and creative staff-Negotiated time-scales and budgets-Monitored work progress and following up with clients-Delivered final products for review

Lebanon, Uae, Ksa, Bahrain & Cyprus

-Contributed to an exceptional sales record in “Fanar Residence” (70 units) & “Monteverdi 81” (30%) during a 2 days pre-launch event.-Contributed in reviving sales in Plus Towers I & II (luxury real estate project launched in 2008) by 10%. -Succeeded in positioning Plus Brokers as a leading real estate boutique and contributed to its Business Development through preparing the ground for a franchise opportunity across the UAE. -Enhanced Group Plus (OOH media provider) brand image by developing the first sales catalogs for each country of operation and promoting its services across the region. -Implemented & communicated eco-friendly solutions for grand format printing. -Assisted in improving the holding’s corporate profile quality and building a professional interactive version that made an impact.

Lebanon

Teaching

Ms. In Advanced Computing (Multimedia), Media And Computer Science, With Distinction

Activities and Societies: Students and Program RepresentativeResponsibilities: -Liaison between Staff and Students. -Input into policy.

Postgraduate Diploma, Advertising Account Management, With Honors

B.Sc., Computer Science + Minor In Mathematics