In my role at Home Plus, I am responsible for driving targeted marketing campaigns that seamlessly align with our goals, ensuring each campaign meets defined objectives and KPIs. I oversee the full lifecycle of campaign creation and execution, from strategic planning to performance analysis, continually optimizing to achieve maximum impact and engagement.A key part of my role includes managing the CMS for our website, where I update and refine our product listings to enhance online user experience and drive e-commerce growth. Under my oversight, our digital platform has achieved notable engagement, with over half a million interactions and 100K users, contributing to online sales now accounting for 5% of our total revenue.Lead generation is another critical focus, where I collaborate closely with the sales team to ensure high-quality leads are passed on effectively. In my first three months, I successfully generated 50 qualifying leads, fueling our sales pipeline and enhancing customer acquisition efforts.I also provide strategic marketing support to our dealer network. This includes creating a comprehensive product catalog that highlights unique appliance features, empowering dealers with the information needed to boost sales. Additionally, I spearheaded the development of a dedicated dealer page on our website, generating significant traffic and visibility with over 58K unique visitors and more than 1,800 link clicks to dealer profiles.As an advertising specialist, I leverage a range of digital strategies to grow our brand visibility and online reach, strengthening Home Plus’s position as the leading provider of Samsung home appliances in Palestine. My role is to continuously innovate and support both our direct and partner sales channels, driving results that elevate our overall market presence.

In my role as Marketing Manager at Alarabi Digital, I spearhead the company's marketing department, guiding a talented team across content creation, design, advertisement, and performance metrics. My primary responsibilities include:Strategic Leadership: Overseeing the marketing team to ensure seamless collaboration and outstanding performance in content creation, design, advertising strategies, and performance analysis.Innovative Solutions Development: Identifying and capitalizing on market opportunities by developing innovative services, such as WhatsApp bulk chat bots, to enhance the digital and online presence of businesses.Team Management: Leading and inspiring the marketing team, fostering an environment of creativity and high performance.Performance Optimization: Continuously assessing and optimizing the effectiveness of marketing strategies and campaigns to ensure they align with organizational goals and deliver maximum ROI.Client Engagement and Growth: Strategically engaging with existing and prospective clients to understand their needs, offering tailored solutions that elevate their digital footprint and drive business growth.Under my leadership, the marketing department has not only achieved significant milestones in client engagement and satisfaction but has also played a crucial role in positioning Alarabi Digital as a leader in innovative digital marketing solutions. My commitment to excellence and innovation has enabled us to stay ahead in a competitive digital landscape, driving sustained business growth.

1- Online Advertisement Specialist2- Social Media Analyst (Data Reporting)3- Jawwal’s E-Store Project Owner