Alison Thomason (Ba) Hons Email and Phone Number
A focused, creative and results driven B2B & B2C senior digital marketing consultant. 20+ years of experience in developing and implementing creative multi-channel, lead generating campaigns for on and offline. Skilled in conducting business and product marketing insights, SEO, website management, Google Adwords, and Google analytics 360. Highly skilled in creating social and inbound content generation campaigns that aligns with SEO and keyword objectives to maximize on lead generation and brand engagement.Proven ability to develop marketing strategies with clearly defined aims and objectives across all marketing channels. Campaign analysis and measurement with monthly reporting to key stakeholders on key deliverables and ROI.A strong negotiator and clear concise communicator at all levels. With key skills in digital and brand marketing, planning, strategy, media campaigns, PR, setting annual marketing budgets and brand communications both internal and external.Excellent knowledge of Adobe Creative Suite and a strong knowledge of programming languages such as HTML. Expert in InDesign, Photoshop, Illustrator, Dreamweaver and Premier Pro Video editing.Ability to work to the highest standards, maintaining creativity and ensuring that brand guidelines are adhered to across all marketing platforms. Collaborate and support with commercial departments, company heads and senior management to plan and execute designated marketing campaigns and strategy. Engaging management style, capability to deploy fresh creative thinking to meet marketing and business needs. Excellent leadership style, proven results in mentoring and managing teams and developing talent. Good track record in cross-functional working with stakeholders at all levels. Proven objectivity, adaptability and commerciality to understand and respond to business complexities swiftly. Effective hands-on approach that delivers results. Used to working in fast-pace environment, the ability to make a difference. Results driven marketingExperienced in Pardot, Marketo, and Hubspot marketing automation.Marketing strategyTeam leadership and people managementStrategic communications.Content marketing and strategy
Descartes Systems Uk Ltd
View- Website:
- descartes.com
- Employees:
- 1619
-
Marketing ProfessionalDescartes Systems Uk LtdSwindon, Gb
-
Marketing ProfessionalDescartes Systems Uk Ltd Aug 2022 - PresentWiltshire, England, United Kingdom -
Senior Marketing Manager Uk -Checkpoint Systems (Uk) Ltd. Part Of The Ccl Group Of Companies Jan 2019 - Aug 2022BerkshireResponsible for the development marketing strategies via on and offline channels, implementation and execution of marketing campaigns at a global and UK specific level. Managing the public relations activities, organising and preparing international and local exhibitions and events, promoting analysis of consumer research, current market conditions and competitor analysis. Controlling product launch activities, aligning social media strategy to local country activities, monthly reporting and budget management.Key activities for Checkpoint Systems is to implement a digital first strategy, with the introduction of a marketing automation platform to implement both drip and nurture campaigns, segmentation of data via a new CRM System, lead scoring to push the most relevant marketing qualified leads through to sales team. Implement digital campaigns driving lead generation based on RACE, Reach, Act, Convert and Engage, website audits, SEO analysis, SEM activities, develop a full content strategy including background research into personas, competitors, goals, brand, content inventory, content audit, gap analysis and production of content.Key milestoneSEO activity for Checkpoint - 229% increase in SEO lands to their UK website. 1,676% increase in SEO lands to the UK homepage. 165% increase in total sessions to the UK site, and a 41.08% drop in UK site traffic bounce rate, this now sits at better than average figures. -
Marketing Consultancy ServicesDirector / Consultant Aug 2018 - Jan 2019Wiltshire, Berkshire, Hampshire, LondonI love what l do for a living and l believe passionately in helping small to medium sized businesses access the same high level of marketing skills that the large corporations and brands have access too.Key MilestonesHaving been commissioned to work with a specialist recruitment company based in Wiltshire who required a comprehensive marketing strategy to help support their aggressive growth plans. I analyzed data to rank local and national keywords. Then we embarked on a growth strategy driven mainly by paid search and SEO activity with the long-term content plan to drive organic SEO. A website audit helped analyze the user experience via the web and streamlined the process for prospects to make contact from both desktop and mobile devices. The improvements made to the website and the paid search campaign increased conversions from 0.3% to 1.17% within a 4 month time period.
-
Digital Marketing ManagerStanley Security - Part Of The Stanley Black And Decker Group Dec 2015 - Aug 2018Swindon• Taking leadership with the new marketing automation system Pardot, establishing structure and process for Lead Qualification. Maintain up to date reporting on Pardot usage to ensure maximum return• Ensure that use of Salesforce (CRM) is maximised• Manage the design and production of sales support resources, including literature, case studies, pricing support and research, on and offline PR. • Develop and deliver multi touch point campaigns for all vertical markets. • Leading the management of Joolma website to ensure that the site is fully optimised for user experience and lead generation and web content management. Ensure that SEO efforts are maximised at all levels.• I have won two STANLEY Security Win Awards. For recognition of my hard work delivering on various key marketing projects, and demonstrating the STANLEY Leadership Values, both for the UK and Portugal.• Develop online lead generation, e-based brand awareness and social networks.• Campaign development, implementation and measurement, including cost analysis and budgeting.• Increase market share using transformative marketing techniques in largest market verticals.• Use transformative marketing practices to greatly enhance return on investment; grow new funnel creation, reduce cost per lead, improve sales acceptance of marketing leads and improved ROI.• Responsibility for budget within area of responsibility.• Supplying marketing support for our office in Portugal. Including a new corporate brochure, window and brand displays and further campaigns in the pipeline. All of which are driving their business forward with some significant business wins.• PR strategy and deployment.• Developing annual marketing strategy for on and offline.
-
Marketing And Design Consultancy ServicesDirector / Consultant Freelance Mar 2013 - Nov 2015Berkshire, Wiltshire, Hampshire And LondonUndertaken various contracts and marketing consultancy work from helping a national private dental practice launch their fifth private practice in London. Increasing their brand awareness through on and offline media, implementing various email campaigns, postal campaigns and helping to set up and implement successful adwords campaigns. I also worked with private business individuals and Creative Agencies, providing marketing and account management support, both in house and externally.
-
Company Director - Design And MarketingSelf Employed Jan 1991 - Jan 2013For many years’ l managed my own design and marketing company. I produced work either directly with clients or via external branding agencies. My clients included many FTSE 100 Companies of whom l would produce, design and manage their corporate literature and marketing campaigns.Prior to starting my own business, l worked as a marketing and design executive in various design and advertising agencies.
Alison Thomason (Ba) Hons Skills
Frequently Asked Questions about Alison Thomason (Ba) Hons
What company does Alison Thomason (Ba) Hons work for?
Alison Thomason (Ba) Hons works for Descartes Systems Uk Ltd
What is Alison Thomason (Ba) Hons's role at the current company?
Alison Thomason (Ba) Hons's current role is Marketing Professional.
What skills is Alison Thomason (Ba) Hons known for?
Alison Thomason (Ba) Hons has skills like Marketing Management, Media Purchasing And Negotiation, Web Design And Production, Account Management, Sales, Digital Marketing, Strategic Planning, Seo, Entrepreneurship, Business To Business, Marketing, Marketing And Consumer Behaviour.
Who are Alison Thomason (Ba) Hons's colleagues?
Alison Thomason (Ba) Hons's colleagues are Jing (Sunny) Zhao, Cpa, Cma, Cia, Ghassan Rassoul, Jesper Jensen, Patrick B. Horner, Deepak Pandit, Jordan Schoppen, Ivana Petrov.
Free Chrome Extension
Find emails, phones & company data instantly
Aero Online
Your AI prospecting assistant
Select data to include:
0 records × $0.02 per record
Download 750 million emails and 100 million phone numbers
Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.
Start your free trial