Anna Dineen Email & Phone Number

United States

Dallas, Texas, United States

Dallas/Fort Worth Area

Developed and executed a social media strategy and content calendar for Instagram and Facebook.➢ Designed social media campaigns to promote fabric designers and products based on sales objectives and product release schedules.➢ Wrote copy and created assets (photography and graphics) for all posts.➢ Monitored engagement and analytics.Concepted and executed a cohesive theme for Moda’s multi-booth display at the trade expo for the quilting industry, Quilt Market. ➢ Collaborated with marketing team members to design custom booth décor and creative assets that expressed the overall theme, including linens, signage, marketing collateral, and print ads.➢ Coordinated with marketing team members and warehouse staff to identify existing props and purchase additional props as needed for booth decorations.➢ Leveraged social media to promote in-booth events during Quilt Market.Assisted graphics department with product photography and editing photos for web and print production.

Copyedited advertising copy, blog posts, B2B collateral, brochures, etc. in all stages of production for a tech marketing agency.

Dallas, Tx

Proofed “hot” customer-facing emails, brochures, and print ads under tight deadlines (from 3 to 24 hours).

Dallas, Tx

I wrote original content for national retailer Tuesday Morning’s blog.➢ Developed and wrote engaging blog posts highlighting Tuesday Morning products and my unique take on embellishing them for gifts or use in my home.➢ My blogging persona as the “everywoman” made my posts both appealing and relatable to Tuesday Morning’s key customer base, resulting in high engagement with my posts (time on site, click-throughs, social media sharing, and comments).➢ Curated thoughtful, relevant Pinterest boards that corresponded to each blog post, featuring original pins from content found all over the web and blogosphere.

Copyedited and proofread internal training documents for multiple Pappas Restaurants concepts.➢ The Pappas family of restaurants is known for its rigorous training program, and consistency across internal documentation is integral to that training.➢ I provided that consistency through substantive editing and proofreading of internal training workbooks in various stages of development.

I wrote original content for NCPC’s online Mortgage Fraud Toolkit. ➢ NCPC had a laundry list of printable resources and media for victims of mortgage fraud and their advocates.➢ I developed the copy that introduces and frames those resources and provides ideas for how best to use them. I researched and wrote NCPC’s SMARTER Curriculum, an introductory-level college course on crime and crime prevention. ➢ NCPC provided the broad topics to be covered over the semester (ranging from “Prevention Strategies for Schools and Campuses” to “Fraud and Identity Theft” to “Hazing”).➢ I researched the most current and relevant data and case studies, particularly as it relates to college students, and used that data to inform the content of each course lesson.➢ I drafted each lesson plan, created a corresponding PowerPoint presentation, and developed session-appropriate in-class discussion questions and activities to increase student engagement with the course content.

I provided communications support, content writing, and rebranding support for a young direct sales organization.➢ Wrote internal, Consultant-facing content (weekly call recaps, promotional campaigns) as well as customer-facing content (conducting interviews for Consultant profiles on the corporate website).➢ The revisioning brand board I independently developed and shared with the company executives led to my role as a freelance consultant for the company’s rebranding efforts.➢ As an Independent Consultant, my professional-quality and engaging flyers, brochures, PowerPoint presentations, and videos filled a void in resources not yet provided by the burgeoning company and made me stand out among the field; I was regularly asked to share these materials with fellow Consultants.

Bonham, Tx

I opened and operated a boutique craft retreat for scrapbook enthusiasts in a renovated historic home.➢ Provided unparalleled service and amenities for women wanting to indulge in their creative passion in an inspiring, boutique retreat environment.➢ Over the course of six months, I completely gutted and renovated a turn-of-the-century home in Bonham, Texas, adding modern conveniences while maintaining the house’s original character and charm.➢ Developed and implemented my own social media marketing plan for Craftaway Studios, which included weekly blog posts, regular Facebook updates, and targeted email campaigns.➢ Developed original content for the Craftaway Studios blog on topics ranging from trends in the papercrafting industry and product reviews to project tutorials and design inspiration.➢ Developed, designed, and produced a variety of promotional materials, including signage, magnets, and brochures.➢ Designed an eye-catching and attractive “grand opening” booth for a national craft show that generated buzz about Craftaway Studios and yielded hundreds of contacts and pre-reservations.Craftaway Studios brought a fresh perspective to the DFW craft retreat experience. From the thoughtful restoration of the circa-1901 house, to the beautiful and refreshing decor, to the top-of-the-line amenities we offered, Craftaway Studios raised the bar for scrapbookers and other crafters looking for a place to be inspired and pursue their love of crafting.

Washington D.C. Metro Area

Edited documents for external publication, including booklets and kits, brochures, conference materials, newsletters, and fliers. ➢ Maintained a consistently high level of quality within a quick turn-around response time.➢ Reviewed page proofs to correct overlooked or unanticipated problems with text and page layouts prior to production, including inconsistencies in format or font or problems with graphics.➢ Tracked and managed documents in the document development process during extended absences of the team leader, working directly with graphic designers (in-house and outsourced), printers, and internal staff contacts to ensure that documents stayed on schedule.

Bachelor Of Arts (Ba), English Language And Literature, General

Ba, English Literature