• Develop marketing strategy, plans, and initiatives for digital content and brand across Canada• Oversee strategy, creative development, and media planning across multiple digital platforms• Track performance, key equity drivers, and campaign results/KPIs• Identify strategic opportunities through partnerships and sponsorships• Manage brand experience for diverse audiences across digital channels and services• Lead brand and content initiatives for consumers and brokers across multiple platforms

• Leading brand, content & communication communications for Canadian Tire, Metro, Montreal Port authority, Samsung, Toyota (+2 M$ annual revenue) • Building and planning marketing operations and communication campaigns• Aligning strategy, ideation and cross-channels initiatives with business objectives• Ensuring budget/planning compliance and integrity of brand initiatives• Leading strategic RFI’s, RFP’s & participating in the agency’s business development (+ 1 M$)

• Leading actively the agency vision and business and setting the overall strategy• Insuring agency’s profitability & growth• Leading new business development (+3 M$ in new business in 4 years)• Promoting talents wellbeing & sense of belonging (rank 16 within 95 DDB agencies globally)• Building strong and successful relationships with senior clients, partners & DDB global leadership• Overseeing agency’s PR and award festivals participations (2019 African agency of the year, 2019 & 2020 campaign of the year, 2021 Dubai Lynx Gold recipient)

• Business & account lead for the top agency client and all its brands portfolio• Overseeing business and operations for a total of 4 brands and 3 countries across 2 continents• Accountability for budget, planning, team performance and overall client satisfaction• Achieving business profitability and leading a performance & service-oriented team.

. Team management and account services leadership. Day to day operations, campaigns plannings and project management. Budget planning, projects production, execution and delivery. Client services, strategic planning, creative traffic

• Leading project based activities and day to day operations• Administrative tasks : invoicing, traficking, reports, post-mortems

• Setting-up press-clubs and issuing led press articles for our top clients• Writing Key information briefings and analytical notes for Executives• Participating on winning an international RFP for Airbus aviation

• Personal finances and direct marketing initiatives throughout digital channels