Tarika Lall Email & Phone Number

Geneva, Switzerland

Responsible for the development and growth of the Digital Members Community, a community of individuals who receive paid access to a digital-only offering from the World Economic Forum. Primary activities include overall strategy development, email marketing strategy and content, and community management. Recently launched an online community to facilitate networking within this group and strengthen the impact of community events. Responsible for fostering relationships with external agencies to support marketing activities.

Geneva, Switzerland

Responsible for business development, engagement opportunities and day-to-day management of members of the New Champions Community.

Geneva, Switzerland

Harnessing the World Economic Forum's Strategic Intelligence platform to foster engagement with the Forum's New Champion companies. Developing leadership exchange sessions, webinars, and workshops for companies to leverage the Strategic Intelligence platform to develop their corporate strategy.Planned and executed the inaugural Pioneers of Change virtual summit in November 2020, which received over 2800 registrations. The summit focused on showcasing global innovators who are pioneering change across seven thematic areas, including new digital business models and frontier technologies.

Geneva Area, Switzerland

Managing the World Economic Forum's Expert Network, enabling a global community of 5,000+ experts from academia, business, government, international organizations, civil society and the media to help shape global agendas. The Expert Network focuses on digital collaboration around key topics, including economies, industries, the sustainable development goals, and a wide range of global issues.Developed an expert-led webinar series and coordinated content creation for various platforms and knowledge tools, including newsletters, blogs, and podcasts.

Geneva Area, Switzerland

Fostered content partnerships with leading universities, think tanks and international organizations, increasing the number of content partners by over 120%. Managed a community of leading topic experts from academia, think tanks and international organizations to curate content for Strategic Intelligence, the World Economic Forum’s contextual intelligence platform.

Geneva Area, Switzerland

Worked with the change coordination team to manage and organize the rollout of organization-wide initiatives in a well-planned manner. Worked with the knowledge management team to ensure all core documents were updated and easily accessible. Designed a new internal website, based on feedback from interviews conducted with various staff members, to bring all grant making resources to one central location.

Greater Los Angeles Area

Created content for social media, primarily LinkedIn, to communicate advancements of the university and its experts. Monitored news outlets for mentions of the university. Analyzed data of the university's media coverage to contribute to quarterly reports. Ensured that the website was regularly updated with new content and perform internal database upkeep. Created press lists of journalists who might be interested in covering various university studies or events.

Gurgaon, India

Compiled a deck of campaign ideas for new clients and conducted background research on competitors. Brainstormed ideas for client sponsorship to increase brand exposure at the New Delhi women’s marathon. Conducted focus group-style interviews with students at a girls’ college to research brand recognition.

Washington Dc

Collaborated with a designer to create a marketing packet about Flex Academies and its performance. Planned a virtual conference for parents to learn about they should expect from an afterschool program. Drafted communications materials to be sent to school principals and parents regarding Flex's events and progress. Restored social media activities and increased the company’s social media followers by over 200%.

Washington D.C. Metro Area

Planned media events for over 100 guests and conducted media outreach to secure media coverage. Engaged with media contacts to consistently secure national coverage for three significant accounts. Spearheaded the company's internal and external social media initiatives. Secured media placements in numerous outlets including SeriousEats.com, Examiner.com, HoustonPress.com, WJBK-TV, and Woman's World Magazine.

Silver Spring, Md

Pitched Investigation Discovery and Military Channel shows to local media and facilitated media interviews. Tracked media coverage of shows and maintained press lists for three networks. Wrote pitch letters, press releases and episode descriptions of shows to be sent to media contacts.

Washington D.C. Metro Area

Worked with local and national media to increase client exposure and media impressions. Created media lists of relevant media contacts. Formed media clippings from client media coverage and gathered daily media hits of relevant client coverage. Prepared mailers to be sent to clients and media contacts. Gained experience in using CisionPoint daily.

New Delhi, India

Conducted extensive research for new and existing clients. Researched and prepared relevant reports of potential clients prior to agency finalizing a contract. Provided extensive research assistance for award-winning Indigo airlines advertising campaign. Received exposed to every facet in the agency. Contributed to The India Tube blog.

Washington D.C. Metro Area

Organized and reviewed client data into in-house database. Arranged notes and did research on ongoing AARP projects nationwide.

Washington D.C. Metro Area

Ran weekly labs on how to create and write blogs. Served as a liaison between students and the organization they worked with to create media materials for organization outreach. Conducted one-on-one student meetings and held office hours to provide help to students.

Master Of Science (Msc), Global Media And Communications

Relevant courses at the London School of Economics include International Media and the Global South, Representation in the Age.

Master Of Arts (M.A.), Global Communication

Relevant courses at USC's Annenberg School for Communication include Media in Social Services, Global Marketing and Communication, Public.

Bachelor Of Arts (B.A.), Public Communications

Relevant courses include Introduction to Public Relations, Writing for Public Relations, Public Relations Portfolio, Public Relations.

Study Abroad

Relevant courses include Intercultural Communication and European Mass Media.

Study Abroad

Education record

Influencing Without Authority