Tari Johnson Email & Phone Number

Minneapolis, MN, US

Greater Minneapolis-St. Paul Area

• Collaborate with clients and internal teams in utilizing analytics to create targeted advertising packages in both print and digital direct response marketing
• Manage and direct internal and external creative teams
• Drive growth through strategic storytelling
• Partner with account managers to develop creative strategy for both new and existing clients
• Prepare and present creative to clients
• Lead creative sessions with client teams to generate ideas, test concepts, themes and strategies

Greater Minneapolis-St. Paul Area

• Develop strategy, direct photo shoots, and execute digital and print campaigns for local, national, and international clients, including Target, Wells Fargo, The Lacek Group, Belle Reve Boutique, BFit, Beer Meister.
• Developed and executed identity and multi-faceted campaign for Modern Vaudeville, leading to 3-year show extension.
• Increased new customer acquisition 200% over 3 years by creating launch campaign and annual brand-growth marketing for Minneapolis fitness company.
• Developed and executed identity and media marketing kit, for local band, resulting in 50% increase in bookings.

Eden Praire

• Directed and managed staff and contract teams in creation of TV spots, social media, and advertising campaigns Vendors Included: Donny Osmond, Paula Deen, Consult with Heather & Dr. Terry Dubrow, Skinn Cosmetics.
• Developed holistic omni channel, print, digital, video, and social media campaigns by leading creative teams, establishing and advancing vendor relations, and partnering with marketing and buying teams.Generated 100K.
• Awarded 2018 Telly Award for Branded Promotional Content for developing concept and directing Creative team in execution of brand-building TV spot for Beekman 1802.

• Developed and executed print, digital, and video campaigns for internal employee engagement, rewards, and culture campaigns. Designed digital and print solutions, including websites, apps, emails, brochures, direct.
• Initiated 45% increase in sales by developing and executing internal employee incentive program for Talbots.
• Realized additional $1M per year by creating multi-dimensional rewards program for Time Warner Cable.
• Generated $75K annual revenue by pioneering and directing program for 3 major telecom companies.

Greater Minneapolis-St. Paul Area

• Created brand identity, marketing strategy, and execution of advertising for print, digital, and video for clients.
• Achieved $60K sale and annual renewal by developing concept and executing first print-to-digital stylized catalog for G&K Services.
• Created branding and ongoing photography for fitness brand, increasing billable hours 45% for in-house photography department.
• Developed and executed internal photo studio re-brand, generating additional revenue for company.

Greater Minneapolis-St. Paul Area

• Created and executed concepts used in brand and community campaigns, fashion and beauty collection books, in-store signage, direct mail, and gift cards. Hired and directed creative teams (contracted), including.
• Generated 20% new customer acquisition by developing and executing multi-layered refresh campaign.

Greater Minneapolis-St. Paul Area

• Managed art directors and creative teams. Designed and executed page layout for 6 publications. Directed and designed layouts for Mpls.St.Paul Magazine, Mpls.St.Paul Wedding Guide, Carlson Wagonlit Travel Postcards.
• Hired contract illustrators, photographers, and stylists, and managed monthly budgets.
• Created and implemented streamlined weekly review process for upper management.
• Established strong relationships with contract talent, allowing for batch-hiring resulting in monthly cost savings between $2K and $8K per month on publications.
• Developed and executed launch of Mpls.St. Paul Weddings Magazine, resulting in digest limited-distribution publication growing into full-sized newsstand magazine.