Tarina Grant Email & Phone Number

Chicago, Illinois, United States

•Marketing lead on new educational program launch. Develop and implement marketing strategy including, social media, google ads, email marketing, internal and external advertising, marketing assets, launch schedule and communications strategy.•Collaborate on re-brand and new website. Oversee new logo, look, feel, and voice. Assist in building HTML web pages, widgets, content, and adding media to new site.•Review analytics to ensure marketing efforts are increasing revenue, brainstorm improvements, and new advertising avenues.•Plan and execute ten trade shows/events annually; promoting membership, education, publications, and other services.•Achieve $80K revenue annually from advertising sales and $30K from career center sales.

Chicago, Illinois, United States

•Planned, executed and attended all trade shows and events, including; logistics, budget,negotiated contracts, created marketing materials, ordered promo items, designed booth space,setup and teardown, booked travel, created schedule, A/V, food and beverage. Scouted eventsite locations and conducted walkthroughs, constructed and presented post event reports.•Developed and implemented marketing strategies for promoting the brand, membership,products and services to improve ROI.•Generated sales leads and executed contracts for media sales and career center.•Managed relationships with vendors and agency partners, ensuring delivery of products orassets were at specification and on schedule. Provided analytics to advertisers and suggestedimprovements.•Administered the internal advertising program; created annual media kit, updated CMS toinclude new advertisements and pricing, billed advertisers and ensured payment was collected.•Proactively managed and improved paid social media initiatives, supplied information andgraphics to promote new products, updates and programs on social.

•Researched, developed and supported launch of Dealer Inventory Alliance; Ecommerce initiative to drive parts sales.•Created and presented educational and training decks to internal teams, focus groups, parts advisory board and at dealer appointments and events.•Constructed and hosted informative webinars for clients.•Prepared and distributed updates and news to consumers.•Produced Ad Hoc reports for dealers using SQL and Tableau.

Lisle, Il

•Created and managed marketing campaigns for new vendors, product lines and promotions; including email campaigns, website updates, newsletters, white pages and brochures.•Worked as a liaison between suppliers and customers, providing support and recommendations. Wrote and distributed content, letters and news to suppliers and dealers. Attended dealer focus groups to improve service and present new programs and initiatives.•Collaborated with product managers to maintain, consolidate and correct existing and new product lines and vendor programs within Product Information Management and CRM systems to promote sales.•Analyzed cost files and collaborated with pricing team to establish and execute effective, consistent and competitive pricing strategies.•Assisted suppliers, dealers and product management team on special pricing and promotions via Special Pricing and ERP systems.•Sustained business by creating and producing KPI’s, reports, metrics and queries to ensureaccurate information exists in databases and to ensure department development and efficiency.

Northbrook, Il

Marketing Coordinator, October 2014-July 2016•Planned, promoted and executed trade shows and events, including; managing event team,logistics, budget, collateral, premiums, scheduling, coordinated travel, developed boothspace, booth setup and teardown created and presented post show debrief reports.•Researched, inquired and negotiated event venue space, food and beverage and A/V services.•Developed copy and structure for B2B and B2C ads, brochures, backdrops, banners andother Marcom; maintaining brand guidelines. Create, coordinate and distribute promotionalHTML emails and campaigns.•Produced content and managed all organic and paid US and UK social media sites including Facebook, Twitter, Instagram, LinkedIn and Snapchat.•Kept all events, promotions, product locations and marketing materials up to date oncompany website and other content management sites. Manage projects and initiatives with marketing agencies.•Aided Chief Marketing Officer with budget preparation and category breakdowns, coordinated the department’s purchase orders, maintained and projected ongoing marketing expenses.•Created quarterly marketing plans, analyzed marketing requests and initiatives- department project management; created benchmarks in order to meet deadlines.•Managed relationships with brand ambassadors, retailers, distributors and partners.•Assisted Marketing Director in organizing Public Relations clippings and departmental distribution; coordinated all press releases, press kits and press tracking, while maintaining the press contact database.

Warrenville Il

•Strategically upheld all social media outlets; Twitter, Facebook, YouTube, LinkedIn.•Collected data, correlated statistics; target and interacted with clients independently and via Integrated marketing platform.•Researched and implemented new ideas, approaches and strategies.

Bloomington/Normal, Illinois Area

•Videographer in charge of shooting and editing news, sports and interviews for daily newscasts•Shoot, edit and produce PSAs, promos, commercials and live shots

Bloomington/Normal, Illinois Area

•Receptionist in charge of assisting guests, callers, students and other employees