Tarina Grant Email & Phone Number

Chicago, Illinois, United States

• Marketing lead on new educational program launch. Develop and implement marketing strategy including, social media, google ads, email marketing, internal and external advertising, marketing assets, launch schedule and.
• Collaborate on re-brand and new website. Oversee new logo, look, feel, and voice. Assist in building HTML web pages, widgets, content, and adding media to new site.
• Review analytics to ensure marketing efforts are increasing revenue, brainstorm improvements, and new advertising avenues.
• Plan and execute ten trade shows/events annually; promoting membership, education, publications, and other services.
• Achieve $80K revenue annually from advertising sales and $30K from career center sales.

Chicago, Illinois, United States

• Planned, executed and attended all trade shows and events, including; logistics, budget,negotiated contracts, created marketing materials, ordered promo items, designed booth space,setup and teardown, booked travel.
• Developed and implemented marketing strategies for promoting the brand, membership,products and services to improve ROI.
• Generated sales leads and executed contracts for media sales and career center.
• Managed relationships with vendors and agency partners, ensuring delivery of products orassets were at specification and on schedule. Provided analytics to advertisers and suggestedimprovements.
• Administered the internal advertising program; created annual media kit, updated CMS toinclude new advertisements and pricing, billed advertisers and ensured payment was collected.
• Proactively managed and improved paid social media initiatives, supplied information andgraphics to promote new products, updates and programs on social.

• Researched, developed and supported launch of Dealer Inventory Alliance; Ecommerce initiative to drive parts sales.
• Created and presented educational and training decks to internal teams, focus groups, parts advisory board and at dealer appointments and events.
• Constructed and hosted informative webinars for clients.
• Prepared and distributed updates and news to consumers.
• Produced Ad Hoc reports for dealers using SQL and Tableau.

Lisle, IL

• Created and managed marketing campaigns for new vendors, product lines and promotions; including email campaigns, website updates, newsletters, white pages and brochures.
• Worked as a liaison between suppliers and customers, providing support and recommendations. Wrote and distributed content, letters and news to suppliers and dealers. Attended dealer focus groups to improve service and.
• Collaborated with product managers to maintain, consolidate and correct existing and new product lines and vendor programs within Product Information Management and CRM systems to promote sales.
• Analyzed cost files and collaborated with pricing team to establish and execute effective, consistent and competitive pricing strategies.
• Assisted suppliers, dealers and product management team on special pricing and promotions via Special Pricing and ERP systems.
• Sustained business by creating and producing KPI’s, reports, metrics and queries to ensureaccurate information exists in databases and to ensure department development and efficiency.

Northbrook, IL

• Marketing Coordinator, October 2014-July 2016
• Planned, promoted and executed trade shows and events, including; managing event team,logistics, budget, collateral, premiums, scheduling, coordinated travel, developed boothspace, booth setup and teardown created and.
• Researched, inquired and negotiated event venue space, food and beverage and A/V services.
• Developed copy and structure for B2B and B2C ads, brochures, backdrops, banners andother Marcom; maintaining brand guidelines. Create, coordinate and distribute promotionalHTML emails and campaigns.
• Produced content and managed all organic and paid US and UK social media sites including Facebook, Twitter, Instagram, LinkedIn and Snapchat.
• Kept all events, promotions, product locations and marketing materials up to date oncompany website and other content management sites. Manage projects and initiatives with marketing agencies.

Warrenville IL

• Strategically upheld all social media outlets; Twitter, Facebook, YouTube, LinkedIn.
• Collected data, correlated statistics; target and interacted with clients independently and via Integrated marketing platform.
• Researched and implemented new ideas, approaches and strategies.

Bloomington/Normal, Illinois Area

• Videographer in charge of shooting and editing news, sports and interviews for daily newscasts
• Shoot, edit and produce PSAs, promos, commercials and live shots

Bloomington/Normal, Illinois Area

• Receptionist in charge of assisting guests, callers, students and other employees