Tarina Roberts Email & Phone Number

Greater St. Louis Area

Oversaw, designed, and synthesized customer satisfaction surveys leading to compelling insights offering impactful business solutions. Managed a million-dollar portfolio of more than ten global and national brands, such as AARP, Quaker, Harvard Business School, CVS, and TruGreen. Produced reports and dashboards that visualized data findings and recommendations that aligned to clients’ key business goals. Strategically developed cSAT measurement programs that achieved results.• Significantly improved cSat score by three points within one year of recommendation implementation (TruGreen)• Provided content and layout recommendations that resulted in “Kids in the Kitchen” being added to the site, which improved cSat by two points and depth of engagement by 20% for a key audience segment (Quaker)• Presented thorough and actionable analysis that resulted in contract renewal and service upsells that grew the account by 100% (UGI Utilities)

Greater St. Louis Area

Conducted research on consumer trends, emerging technologies, and industry nuances. Leveraged data findings to write compelling thought leadership content for business pitches and case studies. Worked closely with analytics team in designing quantitative and qualitative data models used to synthesize the data published in the articles.

Greater St. Louis Area

Managed search engine optimization and social media team. Developed conversion strategies for global and national brands, including Suave, AXE, Virgin Mobile, Boost Mobile, and Amgen. Produced monthly reports and dashboards that monitored performance and identified new opportunities. Collaborated extensively with paid search managers to ensure synergy across campaign goals. Lead SEO contributor to SearchFuel Blog, which was a thought leadership platform used to initiate conversations and ideation focused on consumers and the digital media landscape.• Increase of more than 20% in clients’ organic visibility for key terms (Boost Mobile)• Increased YouTube channel conversions by 15% (AXE)• Promoted to Digital Media Insights team

Belleville, Il

Consulted clients in need of help with keyword research, site design and optimization.

Master'S Degree, Communication And Media Studies, 3.5 Gpa

Graduated Cum Laude

Bachelor'S, Marketing/Advertising

Activities and Societies: Alpha Mu Alpha Marketing Fraternity, Golden Key National Honor Society