At Warpfy, we are on a mission to disrupt the traditional retail model and revolutionize the way made-in-Asia merchandises are sold in global markets. We are designing and betting on a model that has the potential to transform the Handicrafts and Asian Merchandising industry, breaking down barriers and making it easier for consumers to discover and purchase the products they love. Our team is dedicated to making this vision a reality, and we invite you to join us on this exciting journey if this is something that sounds exciting to you.

Responsible for targets, project plan, managing & budgeting funds for building a product-oriented vertical based on incubators research and service-based expertise in India’s ergonomic furniture market. Launching a curated range of ergonomic solution-oriented products for the Indian Retail market for e-commerce (own website and online marketplaces) along with Brick and Mortar distribution. Establishing alliances with Corporates, Co-working spaces, PMCs & architects for brand promotion and Ergonomic Awareness Campaigns. Providing strategic & operational direction and leadership to the Sales and Marketing teams.Delivering targeted marketing campaigns (digital and experiential both) for evolved internet users in metros & tier-I cities. Creating strong digital presence by utilizing Google SEO, Google analytics, Facebook pages, and other social media platforms, WordPress, online blogs & digital magazines. Created and enforced B2B sales channel – networking and campaign for PMCs, architectural firms, independent designers as well as decision makers of corporates. Currently, building the team for order processing & fulfillment, marketing, collateral designers, financial reconciliation.

DwellDuo at its roots makes modern and minimalist Furniture and Accessories for urban India.Conceptualized the brand, USPs, target segment, product line, range & categories by understanding the gaps in the current market.Responsible for the PnL of the company, legal & statutory filing, tax and related financial activities. Created and managed omni-channel sales which included e-commerce, traditional retail and architectural & home re-design projects.Managed digital marketing (Facebook ads, Google adwords, etc.) together with offline marketing. Designed, built and managed www.dwellduo.com in WordPress, containing an e-commerce platform.Implemented and managed warehousing, order processing, pan-India delivery & assembly & post-sales services. Managed all set of suppliers, vendors and buyers including raw material (for production), packaging, logistics.Designed, implemented and managed own furniture production unit in New Delhi, equipped with modern wood processing and furniture making tools and equipment. Responsible for production & quality of the Jodhpur furniture production unit.Provided design and range planning consulting services to various furniture and furnishing companies (e.g. FabFurnish.com, Furnspace.com).Designed and implemented brand retail outlet cum experience centre for the brand in New Delhi.

Conceptualized and launched brand for Indian retail lighting market as LiteLoft, created brand identity, range plan and defined target segment for the brand. Created online & offline sales & architectural project tie-ups and was responsible for web design, digital marketing & social media presence.Responsible for production and quality of domestic and in-house manufacturing of the products.Managed imports and vendors for sourcing from China, including visit to the international markets for vendor and range finalization.Envisioned the concept of “Design” Lab and created a young team of designers for design solutions R&D.

Responsible for sourcing, pricing, range planning and quality control of Home Décor and Lighting categories and managed vendors from across the country.Provided opportunities to various NGOs in increasing their presence by bringing them on e-commerce platform.

Responsible for new product & range development of pottery & turned-wood handicrafts.Also, designed and provided skill development programmes for various groups of rural and marginal artisans.Introduced new and advanced techniques (kilns, lathe machines, weaving machine, etc.) to improve efficiency and to adapt requirements of the evolving market while maintaining the essence of the craft and conducted research & documentation of craft processes and workshops.