• Responsible for the overall functions of Marketing & Sales with directly reporting to the Chairman• Successfully built and trained entire Sales and Marketing Team of over 150 people • Established the Sales and Distribution structure from the scratch with 10 sole distributors covering 350+ towns, serving 67,000 outlets. • Consecutively Achieved Annual Value Growth of +20% in the last three years despite having the pre & post-Covid19 scenario as well. • Successfully launched snacks, cupcakes and cake rusks in the baking category, which started contributing approximately 30% value share in the overall business within one year. • Recently launched a new brand of cakes ‘Kaizen’ across Pakistan, which has gained a value share of 15% in the overall business in less than a year.

Reporting directly to General Manager Marketing & Sales.• I was responsible for strategic marketing planning for the leader in the category along with Heading the Marketing Services Department.• Successfully launched SHIELD BABY DIAPERS across Pakistan with a successful integrated marketing campaign.• Uplifted the overall portfolio packaging design of Shield Baby care category to make it contemporary and giving it a fresh look while sustaining the market share of more than 85%.• Conducted various extensive Marketing Research projects to identify the requirements related to Babycare and Diapers/Hygiene Categories & on the basis of their outcome successfully developed & implemented 5-years Roadmap with the induction of a New Products portfolio for the Pakistani Market. Shield Baby Diapers was one of the successful completion from the respective roadmap.• Setup & supervise the in-house department of “Medical Affairs” that consists of 1 Professional doctor and 6 Lady Health advisors, who are responsible for coordinating with Maternity Homes in terms of Promoting and Placing the brand not only in the hospitals but also in the adjoining Pharmacies.• Successfully launched Shield Feeding Premium range in the respective tenure which contributed 25% sales in the Babycare category.• Successfully executed “AAG SCHOOL KUL DUNYA” an IMC, Offered 400 scholarships in 2 years up to age 10 on each SEC across Pakistan. • Planned and executed different Marketing activities and participate in several local and international trade exhibitions such as International India Trade Fair (2012 &2013) & Child Baby Maternity Expo (2014 & 2015).• Direct supervision of NPDs & EPDs committees.• Designing & executing marketing communication along with liaison with marketing agencies for acquiring services.• Reporting outcomes of strategies to the top management/BOD on a periodic basis.• Coordinating with other functional heads to ensure the achievement of collective objectives.

• Provides branding direction & develops and executes marketing program.• Develop advertising & promotional campaigns, pricing & packaging.• Conducting marketing research to find out the ‘health’ of the running brands together with unmet need in the market.• Responsible for creative, insightful & disciplined analysis of customers, markets competitors, environment and their dynamics w.r.t. different brands.• Plan product launches.• Develops communication strategies. • Coordinating with an advertising agency in day-to-day affairs.• Event participation and organization on a periodic basis.• Supervision of Marketing Services Department.

• Provides assistance for the branding direction & execution of a marketing program.• To assist in developing advertising & promotional campaigns, pricing & packaging.• Assist the Brand Manager in conducting marketing research to find out the ‘health’ of the running brands together with unmet need in the market.• Assist the Brand Manager for creative, insightful & disciplined analysis of customers, markets competitors, environment and their dynamics w.r.t. different brands.• Assist in planning & coordination of product launches.• Coordinating with advertising agency in day-to-day affairs.• Monitoring of Outdoor activities like DDS, Shop Converters etc.

• To assist in the formulation of Production Plans, Trade and Consumers schemes, monitoring sales forecast in coordination with National Sales Manager and timely production planning system.• Conception, planning and scheduling of sales campaign and execution of said campaigns• Support Brand Manager with regards to advertising, Media planning, conducting seminars and Factory visits.• Rigorously analyze and report marketing research data and competitors activities to the Marketing Services Manager to ensure brand issues are understood and corrective action identified• Handle communication between Brand Marketing and Trade Marketing and Operation to ensure the cycle plan is effectively executed.• Extensive Liaison with Factory Managers to check the production position and to rectify the market complaints of the products. • Extensive Liaison with Area Sales Managers.• Extensive Liaison with Finance department for costing of different products & production issues