Tariq Mureed Email & Phone Number

United States

United States

Data Analytics: Oversee data-focused projects that leverage emerging technologies to provide analysis, insights, and support for advertising sales efforts.Dashboard Building, Tableau, and Decision Support: Design interactive dashboards that communicate key insights and enable data-driven decision-making. Built a Tableau dashboard that tracks and analyzes spot traffic data from multiple sources. This solution led to the discovery and resolution of data quality issues, saving $595K in advertising costs annually.Data Pipelines and Automation: Build pipelines that integrate data from multiple sources, automate data transformation, contain error-handling procedures, and drive data integrity.SQL and Query Writing: Develop SQL queries to extract, transform, and analyze data from multiple sources. This includes creating complex views by writing intricate queries that join multiple tables. Data Migration and Azure Databricks: Migrated RapidMiner production processes to Databricks, using Python to save $250K annually.Workflow Automation: Engineered an automated workflow to distribute weekly spot log reports to 100s of agencies and advertisers, cutting labor costs by $105K annually.Product Strategy and Data Wrangling: Defined strategy to help sales team determine targets for political ads. Created dashboard that pulled data from the Federal Election Commission via API sourcing data from super PACs. This included data wrangling and automating the data ingestion process in Databricks and writing in Snowflake.Report Automation: Automated a weekly report, allowing the sales team to deliver spot rates directly to agencies/advertisers and eliminating $52K in manual work annually.Data Extraction, Data Cleaning, and Data Modeling: Partnered with data scientists to extract, clean, validate, maintain, and analyze model training data for impression predictions, achieving a 98% accuracy rate, delivering a 10% improvement in under-delivery charges.

United States

Data Infrastructure and Solutions Engineering: Architected a data and reporting infrastructure that provided real-time insights into the state’s response to the COVID-19 pandemic. This solution reduced manual reporting efforts by 12 hours weekly. Data Aggregation, Application Programming Interfaces (API), and Web Scraping: Leveraged APIs, web-scraping, and other tools, aggregating data to populate a Tableau dashboard. This data was used to identify state locations requiring assistance and areas for improvement in vaccine distribution.Extract, Transform, Load (ETL) and Big Data Analytics: Using Python and Pandas, developed, reorganized, and automated ETL processes for large streaming datasets, improving ingestion and processing speed by 60% and reducing manual work by 19%. Cross-team Communication and User Interface Design: Collaborated across teams to analyze and optimize the online interface for vaccine appointment scheduling, integrating user-friendly changes that improved its efficacy by 12%. Marketing Data Analysis: Created solution to track KPIs for a major marketing campaign, facilitating 100% achievement of goals.Data Products and Product Design: Designed and managed a data product that tracked vaccine logs and expression data, preventing the expiration of 300,000 vaccine doses.

Requirements Gathering and Project Scope Development: Gathered and documented business requirements for vaccine appointment system and Tableau dashboard development, providing stakeholders with a clear understanding of project scope and goals.Project Tracking and Agile Application Development: Maintained product development schedules, prioritized tasks, monitored budget, and proactively mitigated roadblocks. Achieved 98% of deadlines and goals in each Agile sprint cycle.