Tariq Rahman, Phd Email & Phone Number

New York, New York, United States

Irvine, California, United States

• Led, executed, and analyzed a multi-year project studying global investment in Pakistan's $1 trillion real estate market
• Conducted in-person fieldwork and in-depth interviews with local real estate developers and diasporic investors to understand how the traditional value of land drives financialization in Pakistan's informal economy
• Carried out immersive digital ethnography in WhatsApp groups to analyze the behavior of investors in 50+ countries across Asia, the Middle East, Europe, and North America
• Used contextual and evaluative research to show government stakeholders how a land records database could better meet the needs of local users
• Shared findings in 20+ public presentations and 5 peer-reviewed publications demonstrating how ethics is transforming markets in 21st century capitalism

• Conducted one-on-one consultations with academic researchers in STEM, social sciences, medicine, and law on how to make their research findings more impactful in publications and visual presentations

New York, New York, United States

• Collaborated with a multi-functional team to research emerging use cases for generative AI for a leading social media client
• Used ethnographic immersions, usability testing, and diary studies to understand how teens, adults, and seniors use AI platforms to meet social needs and the gaps between expectations and experiences
• Conducted competitive analysis to map the global generative AI market landscape and locate the client's value add based on its unique data sources and signals
• Delivered 6 key insights to senior leadership emphasizing short- and long-term focus areas for the company's generative AI tools over the next 5 years

Beaverton, Oregon, United States

• Led an end-to-end project to drive store pickup on the Nike App contributing to a top Nike Digital priority for FY 2024
• Scoped study to capture consumer omnichannel shopping behavior through in-depth interviews, task analysis, and card sorting
• Created and evaluated prototypes to understand how CTAs can meet the core needs of multiple consumer segments for store pickup
• Generated 6 low, medium, and high effort recommendations to stakeholders in digital product and design to drive revenue through increased online-to-offline sales

Alexandria, Virginia, United States

• Awarded $100,000 in internationally competitive research funding to lead an ethnographic study of emerging real estate markets and their effects on urban space and livelihoods by the National Science Foundation, the.

Lahore, Punjab, Pakistan

• Conducted exploratory and evaluative research at Pakistan's first digital property portal to help the company expand its market share among local and global users
• Used usability testing and in-depth interviews to understand how mistrust for digital information could be overcome to improve the platform’s adoption and retention
• Collaborated with cross-functional stakeholders to design study according to existing product road maps and ensure that changes could be tested and developed by the following quarter
• Insights from the final report supported the addition of 3 new features, leading to a 15% increase in monthly active users for Q1 2022

Arlington, Virginia, United States

• Produced podcast episodes, blog posts, and interviews with leading anthropologists to share recent ethnographic research with public audiences

Doctor Of Philosophy - Phd, Cultural Anthropology

Master Of Arts - Ma, Global Studies

Bachelor Of Arts - Ba, Politics And Global Studies