Digital Marketing Coordinator
CurrentSales Collaboration: Collaborating closely with the Sales team to gain a deep understanding of client requirements and ensure effective alignment of campaigns.Campaign Creation & Approval: Develop client-specific campaigns that are approved by the VP of Strategic Partnerships and Chief Operating Officer.Reporting & Analysis: Utilizing Tune: Hasoffer / fast host: Subid /Simple admin: Ad manager to generate insightful reports and campaign tracker.Landing Page Development: Crafting engaging WordPress articles and creating direct links/CTA blocks using Simple admin to provide users with an optimal experience.Keyword & Domain Coordination: Coordinating with the Project Manager to obtain approvals for keywords and domains that enhance campaign targeting.Pixel Implementation: Deploying tracking pixels across various campaign categories to optimize performance.Domain Acquisition: Procuring domains aligned with campaign categories and approved guidelines for improved campaign effectiveness.Quality Assurance: Ensuring clicks and conversions on articles, CTA blocks, and direct links to maintain high campaign performance.SEO Optimization: Enhancing the keyword profile to improve Google's keyword relevance and organic visibility.Headline & Mockup Approval: Obtaining approvals for captivating article headlines and CTA block mockups from the EVP of Sales & Marketing.Campaign Launch: Executing campaigns based on prioritization determined by the VP of Strategic Partnerships and Chief Operating Officer.Support & Assistance: Assisting the Project Manager with additional tasks assigned by the Management team to ensure smooth campaign operations.Timely Expired Domain Acquisition: Proactively purchase expired domains within the designated timeframe to ensure campaigns' smooth running.Internal Team CollaborationPython Team Monetization TeamCreative TeamTech Team