Tarique Sheikh Email and Phone Number

• Performance enhancement - Manufacturer/Brand Development in CPG/FMCG markets; Category, Promotional, New Launch, Pricing Analyses to determine, enhance Retailer/Brand performance and marketing strategies based on latest trends through IRI data• Building stories - Insights and recommendations - through data pooling, analysis and interpretation backed by secondary research to build stories with salient insights• Merchandising Study - Product reach, spread, visibility analysis• Customer Segmentation - Analysing and studying consumer sales data based on Geography, Demography, Behaviour and Psychography• Stakeholder Management - Requirement gathering, bridging client and team, building stories, providing impactful analysis and recommendations ahead of time, thus winning multiple client appreciations• Cross Team Collaboration - Prioritizing, delegating across cross-functional teams to generating high quality, on-time and correct deliverables• Project Tracking - Planning, scheduling and execution of project• Mentoring and Training - Employee Induction and Up-skilling champion, individual grooming

• Performance Analysis - Pre and post launch Performance Analysis of products/brands vs. competitors • Customer Segmentation - Analyzing and studying consumer sales data based on Geography, Demography, Behaviors' and Psychography• Category Knowledge - CPG (FMCG) categories - Frozen Food and Dairy• Scoping, allocation and mentoring team members and assisting them with storyboarding and final delivery of the analyses

• Working on CPG/Retail Point of Sale (POS), Panel (Consumer) data to analyze Brand and Category performance for major retailers and manufacturers in the US.• Analyzing syndicated data to provide actionable Insights to clients and creating a structured approach for answering various business questions such as sales and share decline/growth, category performance, market overview/outlook, New Product Development/review and comparative study for brands and various categories, Competitors review and Promotional analysis etc. through analytical and insightful presentation.• Engage in Thought Leadership analysis, custom retailer analysis, tracking and analyzing business and brand performance across Total US regions• Meeting all the project deadlines and delivering a detailed analysis by ensuring quality checks.• Made presentations to clients to explain results in easily understood terms.