Usman, M. Email and Phone Number

Success and growth is by product of something. Trying to find that something is everything and we are making lives better by making something understandable for everyone.

Directing & setting up "Dream Group Portfolio" within Food and Non-Food segments. Establishing digital & physical assets including sales distribution setup for growth & profitability. Key Accomplishments: -Delivered Sales & Marketing blue print for the group companies and implemented road map.-Proactively established commercial & Sales strategy and agile structures.-Led roll out of Sales & Marketing human resources & digital & physical assets developments.-Established Go-To-Market Plan (GTM), Route to market (RTM) and managed profitable sales execution.-Accomplished implantation of Analytics and relevant KPIs and reports.-Delivered sustainable profit by leading P&L at brand and category level.-Realized robust sales growth through joint business planning & KAM.

Led channel Sales and Customer (Shopper) Marketing functions for IFFCO Food Service / Out of Home (B2B / OOH Sales) to represent voice of customer and company's profitability.

Managed & developed retail (modern trade & traditional trade) and food service sales across GCC and Levant countries.

Directed and developed retail (modern trade & traditional trade) and Food service sales & brand marketing for a food company in the capacity of sales & marketing head. Developed brand architecture and promoted through ATL & BTL. Delivered digital marketing strategy for paid, earned and owned digital real estate. Managed & coordinated with an online advertising agency for PPC, SEO and content creation. Also have been instrumental in creating contents & copy for the company.

Accomplished business results being "voice of customer" by innovating following areas;1.Nationwide distribution,2.Export sales distribution, 3.Logistics (from Factory to Sales warehouses) 4.Demand & Supply Planning for the company (Designed and implemented S&OP Process for the company) 5. Managed Raw Material, Finished Goods, Engineering warehouses6. Distribution Infrastructure development & up-gradation 7. Hiring, developing and motivating staff8. Envisioned & delivered high performing customer service and logistics teams

Innovated & renovated sales distribution channel of Nestle Pure Life for out of home and office channels. Headed development of biggest sales distribution of Nestle with best in class infrastructure. Managed strategic and operational initiatives with customer focus and strong teamwork by hiring, developing and motivating team. Managed budgets, capital expenditure (CAPEX) and operational expenditure (CAPEX) and devised a method for bottom up tracking.