I act in the role of customer advocate facilitating the creation of distinctive value for my clients and their customers. Employees play a crucial role in this value creation and I also help them to create more value for the customers through deeper customer understanding. Customer happiness and retention present a paramount challenge for businesses striving to maintain a competitive edge. Customers want to have their voices heard, be involved, and co-create with companies. Having done over 1000 customer interviews and observations I really can say that customers value them highly, since they feel being involved in the development of the service they get.As the Chief Customer Officer at Funnel, I used to help our clients create value for their customers for almost four years. I am a certified business coach with a strong background in marketing, sales, data, and digitalization. My mission is to support our clients on an exciting journey to become more customer-oriented and grow their business based on a deeper customer understanding, segmentation, and improved digital and physical customer experience.I have extensive experience in developing and managing customer relationships, customer insight, and customer data across various industries and markets. I have successfully planned, tested, and introduced various CRM and campaign management systems and software. I have also demonstrated strong analytical skills in building customer insight and target groups using a wide variety of internal and external customer data. I am passionate about enabling, facilitating, and empowering my clients to achieve their goals and create a positive impact for their customers.