Tarlia Smedley Email and Phone Number
Anchored by data and driven by results, I am a marketing strategist who champions evidence-based revenue growth across both B2B and B2C landscapes. My expertise spans:✔️ Crafting compelling social media content and strategies✔️ Spearheading brand marketing initiatives and product launches✔️ Orchestrating and overseeing photo/video shoots✔️ Producing and editing video content✔️ Running optimised paid social campaigns✔️ Analysing social media performance to consistently meet and exceed KPIs✔️ Building influential brands from the ground up✔️ Designing and developing high-converting websites✔️ Leading content marketing campaigns bolstered by SEO & PPCMy proudest achievements include steering our brand's evolution from a sales-centric recruitment agency in Australia to a multifaceted powerhouse in marketing and IT across APAC and the USA. Through my robust SEO strategies, I've elevated our company to the #1 spot for various keywords spanning both regions' sales, marketing, and IT sectors. My leadership played a pivotal role in our recognition as the 'Sales Agency of the Year' consecutively for two years, 'Sales and Marketing Recruiters of the Year', and placing us among the top 14 recruitment agencies globally. We also proudly wear the badge of 'Culture 50 Global Winners'.At the heart of my approach is a commitment to training and development, ensuring that growth is not just a goal but a continuous journey.
Pulse Recruitment
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Marketing DirectorPulse Recruitment Mar 2018 - PresentSydney, New South Wales, AuPulse Recruitment is an award-winning recruitment agency specialising in placing high-quality sales, marketing and technical talent into the technology and SaaS spaces throughout Australia, New Zealand and the United States.We source and engage the best IT, sales and marketing talent by utilising our proprietary four-step process so that our clients have peace of mind that we deliver on our promises.From taking the job brief to the offer stage, our average timeframe is 13.5 working days, with a 93% fill rate and a 97% retention rate past the probation period.The GTM roles that we recruit include;- Sales Development Rep- Inside Sales Rep- Business Development Manager - Mid-Market- Pre-Sales- Product Operations- Sales Exec - Enterprise- Account Executive- Account Manager- Territory Manager- Sales Manager- Customer Success Manager- Marketing Specialist- Marketing Lead- Sales Director- VP of Sales- Managing Director- Country ManagerThe Technical roles that we recruit include;- Data Analyst- Data Engineer- Business Analyst- Technical Support- DevOps- QA Tester- System Engineer- Network Engineer- Software Engineer- Project Manager- Solution Architect- Cybersecurity Specialist- IT Manager- CIO- CTOOur advisory division offers a consultative service that helps organisations set up their sales functions for success. -
Marketing DirectorPulse Coaching Mar 2018 - PresentSydney, Au -
Marketing DirectorVidaura Dec 2019 - Mar 2021Sydney, Nsw, AuFast-paced company where I was the sole designer, creator, executer and manager for all facets of Marketing.Notable Achievements:- Recognised by Facebook and Instagram for creating ads with an average of a 3.94% success rate ABOVE the industry average.- My TikTok ad campaigns feature on the TikTok Top Ads page for the best performing auction ads globally.- These ads on the TikTok Top Ads page are used as sources of creative inspiration and provide direction for anyone creating high performing ad campaigns worldwide.- Successfully rebranded the entire company, including company name, industry, design, and strategy.Basic overview of responsibilities for the original company Pulse Talent and the current rebranded company Vidaura:BRAND STRATEGIST- Outlined and created logos, typography, colours, design, and messages.WEB DESIGNER- Designed engaging and responsive landing pages..WEB DEVELOPER- Coded the site using HTML and conducted testing.SEO- Created and managed both on-page and off-page SEO.PRODUCT MARKETING- Produced pitch decks, sales enablement documentation, case studies, product videos, website copy and blog posts.DIGITAL MARKETING- Promoted services through various digital platforms using SEO strategies, social media, content marketing and email marketing.CONTENT MARKETING- Wrote and produced various blog and news content, as well as downloadable and printable content.SOCIAL MEDIA- Designed all images, edited all videos and produced Copywrite material for all social channels.- Built and managed all social media channels, including LinkedIn, Facebook, Instagram and TikTok.PAID MARKETING- Created and executed all paid advertising on Facebook Business, Instagram, Audience, TikTok and Google Adwords.Once the company was on track and set-up for a team to take over the different departments responsibilities, I was able to venture out on some other projects outside of this organisation. -
Business Marketing ManagerPulse Recruitment Oct 2015 - Jun 2016Sydney, New South Wales, Au -
Social Media ManagerPulse Recruitment May 2014 - Sep 2015Sydney, New South Wales, Au
Tarlia Smedley Skills
Tarlia Smedley Education Details
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University Of Technology SydneyMedical Science (Honours) -
University Of Technology SydneyBachelor Of Medical Science -
King'S College London
Frequently Asked Questions about Tarlia Smedley
What company does Tarlia Smedley work for?
Tarlia Smedley works for Pulse Recruitment
What is Tarlia Smedley's role at the current company?
Tarlia Smedley's current role is Marketing Director | Brand Building | Data-Driven | SEO & Digital Specialist | Content Creator | Social Media | IT, Sales & Marketing Recruitment | Ex Pharmacy.
What schools did Tarlia Smedley attend?
Tarlia Smedley attended University Of Technology Sydney, University Of Technology Sydney, King's College London.
What skills is Tarlia Smedley known for?
Tarlia Smedley has skills like Customer Service, Management, Sales, Marketing, Account Management, Social Media, New Business Development, Strategic Planning, Microsoft Word, Recruiting, Marketing Strategy, Event Planning.
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