Taro Hori Email and Phone Number

Supported the launch of "Chatto Chicken," a chicken burger restaurant in Nagoya, managing multiple operational challenges including labor shortages and multi-channel brand expansion. Responsibilities included concept creation, brand strategy development, logo and visual design, and the management of social media content, laying a robust foundation for the brand. Actively engaged in community-building through local events and collaborations with neighboring businesses, fostering a community-focused business model. [Instagram: https://www.instagram.com/chatto_chicken]

Handled corporate branding and digital communication for CTE, a plastic extruder manufacturer. Oversaw the management of Japanese and English websites, strategic content planning, and provided support for international sales.

Involved in the expansion of Nagata Advertising Inc. in the Philippines, facilitating the setup of a joint venture, selecting local partners, and conducting market research. Managed contract negotiations, translation, and post-venture governance enhancement, while strengthening partnerships and promoting team building.

In 2015, in collaboration with a local partner, I launched the Japanese fusion restaurant "IKOMAI" in Salcedo Village, Makati, Manila. I led the expansion project from a morning market stall to a full restaurant, handling concept design, branding, and marketing strategy development. Currently, I oversee the restaurant’s entire operations, including PR, event planning, social media management, and visual design.

Led the international market expansion of a Japanese upcycling brand, focusing on developing overseas distribution channels, creating brand strategies, producing content, and managing partnerships. Also initiated the creation of an English-language website and organized lookbook projects abroad.

Participated in the establishment of a BPO office for design and advertising production in Manila, handling design tasks, managing local employees, and implementing resource management. Developed local sales strategies and contributed to market expansion efforts.