Tarra Del Chiaro Email & Phone Number

New Haven, Ct, Us

Stamford, Ct

Norwalk, Ct

- Lead the global digital marketing strategy including content creation, digital advertising, influencer networks, analytics, key events, sales support and online/in-store promotions- Develop concepts and oversee the execution of integrated campaigns utilizing traditional media (print, TV), retail marketing, PR (media relations, blogger partnerships, events), social media (Facebook, Twitter, Pinterest, Instagram) and digital media (RTB display, retargeting, paid search, video)- Utilize data from insights and regional sales reports to inform content and marketing strategies- Set vision for the delivery of global marketing messages and establish alignment of goals of key stakeholders including internal teams, distributor network and retailers- Travel to engage in regional market visits and meet with distributors to help craft localized marketing plans and unveil brand marketing stories/campaigns to be rolled out throughout the globe - Consult with C-suite and executive teams to educate and influence their transition to a digital-first mindset and the impact on business initiatives- Grew GUESS Watches Facebook Page from 19k fans to 1+ million in 3 months making it the biggest watch brand on Facebook (maintaining that ranking with 3.9M current fans)- Implemented a new media strategy focused on conversions that resulted in a 30% lift lift in unique site visitors, 150% lift in store locator visits, and 300% lift in Buy Now clicks

National

National advertorial/editorial writer for e-newsletters/blog. Responsible for writing consumer appropriate content for invitations, special events, parties, sales and promotions for brands and sponsors including: Marie Claire, Harper’s Bazaar, In Style, Mercedes Benz NYC Fashion Week, Chanel, Calvin Klein, Kate Spade, Estee Lauder, etc. Written material is distributed to the Social Diva database of opt-in members and posted on partner sites.

New Haven, Ct

Responsible for daily project management of integrated marketing campaigns on behalf of national and regional clients in consumer products, B-to-B, non-profit and healthcare categories including: McAfee, Stanley, Logitech, WordLock and Yale School of Medicine.- Created, developed, managed and implemented campaigns across multiple marketing platforms including: digital and social media; branding and identity; advertising and media; sales support; in-store merchandising; promotions- Social media expertise in Facebook including: Facebook page creation and launch, custom tab concept design and implementation, project management, fan engagement, global promotion development and fulfillment, copywriting, media buying and reporting- Dedicated manager appointed to McAfee and Facebook’s security partnership announcement and McAfee’s Facebook page launch which grew fan base from 450 fans to 62,000 fans in 2 weeks www.facebook.com/mcafee- Business plan development and implementation: created new processes and systems for the agency to effectively manage workload of project and retainer clients. - Handled multiple client accounts by preparing project briefs, strategic marketing plans, status reports, job estimates to ensure accounts remain profitable and clients satisfied- Creative copywriter for digital and social media, collateral materials, advertising and in-store merchandising- Collaborated with creative and account team to develop concepts that adhere to brand guidelines and meet or exceed the clients’ expectations- Intern manager: recruit, manage and supervise a team of account interns

Participated in networking events and industry trade shows to generate new business and conceptualized creative promotional solutions to fulfill clients’ needs. Assisted with corporate event planning ranging from golf tournaments to wine tastings.

Identified qualified leads in the target markets, developed and implemented selling and marketing strategies with members of the sales and web development team, tracked and managed results.

Created marketing materials for upcoming events and advertised throughout the state via direct mail, cold calling, and networking events; organized and implemented on-premise promotions; host at VIP events and was active member of celebrity hospitality team.

Bs, Marketing Minor Business Admin

Activities and Societies: Public Relations Coordinator (Executive Board Member) of Student Government Association Vice President.

Education record