Tarra Del Chiaro is the Director of Marketing for Accurate Lock & Hardware, based in Stamford, CT. Accurate Lock & Hardware fuses old-world craftsmanship with modern technology to create architectural hardware products of uncompromising quality for the entire door. From concept to manufacturing, all Accurate products are proudly made entirely in the USA. Joining the team in 2016, she was tasked with redefining and evolving the premiere domestic manufacturer’s brand and its footprint. She has elevated the look and feel of the brand, while creating more visibility in the industry through a variety of brand activations, display programs, traditional and digital advertising, social media as well as launching a sub-brand, Access by Accurate, which features capsule collections of hardware by well-known interior design talent. Previous to her current role, she led the global digital strategy for the fashion brand, GUESS’ watch division, responsible for delivering the brand message in a curated, market-specific manner to over 75 countries worldwide. She was responsible for developing the content, social, and media strategies for the brand that enabled GUESS Watches to become the largest and most engaged watch brand on Facebook. In this role, she has collaborated to unify a global group of distributors to extend brand reach in international markets, and create a network of trendsetting content creators that contribute to the GUESS Access lifestyle blog. Prior to joining GUESS Watches, Tarra worked at Response Marketing, a boutique firm, where she led integrated concept strategy and implementation for global brands including Logitech, McAfee, and Stanley Black & Decker. Native to the digital media landscape since its early days, she has always been passionate about the power of influence. More specifically, how it connects people to each other and to brands. Focused on brand building and sales generating goals, she has embraced her role as a social media strategist; digital advertising enthusiast; and creative thinker, writer, and doer.