Responsible for brand consistency and equity across 7 locations throughout Ozaukee County. Develop marketing and communications plans, budgets and metrics, and oversee the execution of in-branch and external ad campaigns, public relations, social media, events, promotions web properties and communications. Accountable for marketing tactics completed with agency and vendor partners and consulted in business planning, charitable giving, community outreach and employee engagement.

Part of a high-energy team that delivered integrated marketing for national seed brand Mycogen. Worked alongside an exceptionally talented client and agency team in support of their brand strategy and channel marketing efforts. Focused on excellence in client service and contributing to the business with innovative ideas and strong storytelling followed by rigorous measurement. Managed four team members directly to executive communications plan; led collaboration among agency team of 15.

Clients: Bank First National, Cellcom Wireless, Jarden Consumer Solutions, Mercury Marine, MillerCoors, Munley Law, Ply Gem, Port Washington State Bank, Stein Gardens & Gifts, Systems ControlResponsibilities included: planning, estimating and supervising execution of marketing plans and programs; also assisted with brand development and agency process. Typical program components included TV, radio, retail promotions, sweepstakes, digital experiences, packaging, identity and social media.

Clients: Culver's Restaurants, Patrick Cudahy, Mercury Marine, Sargento Cheese, Port Washington State Bank, Breakthrough FuelResponsibilities: built, executed and measured marketing plans; assisted with new business generation. Typical plan components included television, radio, collateral, promotions, digital and social content, web sites, FSIs and direct mail.

Clients: Club Car, Milorganite, Wellmark, Carts of ColoradoResponsibilities: Started first as an account coordinator for approximately 1 year, then graduated to Account Executive for another year, and eventually was promoted to Senior AE the final year. Managed marketing tactics from start to finish, including web sites, digital and print ads, direct mail, trade show materials and collateral. Responsible for budgeting, timelines, quality of work and consistency of message with brand identity and purpose.

Clients: Broan Nu-Tone, LiphaTech, Wellmark, MilorganiteResponsibilities: assisted with buying magazine, newspaper and digital advertising. Created and revised plans for pest management clients and new business opportunities.