Tarra Samuelson Email & Phone Number

Phoenix, Arizona, United States

Foster growth and business development within the SoPac region: CA, AZ. NV, and HI. Drive sales through consultative sales of specialty tea programs for cafes, restaurants, bars, hospitality venues, and more.

Offer curated and personalized consulting services to coffee companies throughout the U.S.A: • Barista Training, including Mix-n-Match options as well as SCA Barista Foundations & Intermediate• Business plan development and sales strategies• Equipment Selection & Bar Lay-Out • Roaster & Product Alignment • Hourly Consultation• On-going educational & communicative services

Phoenix, Arizona, United States

• Direct all wholesale operations and wholesale employees at Provision Coffee• Implement and conduct business development strategies, including all sales and partnership programs• Manage wholesale customer experience, including acting as main point of contact during the sales, on-boarding, and customer stage • Integrate and launch systems, S.O.P's, and platforms in regards to department management, such as online ordering sites, new integrations, and more• Work alongside Coffee Manager to forecast green coffee needs up to 12 months in advance, quality control all coffees on a weekly basis through SCA Cupping protocols, launch all new coffees offerings• Work alongside Owner to execute company vision • Manage wholesale budget to track and meet quarterly goals • Train according to SCA and specialty coffee standards

Los Angeles

•Oversaw coffee programs for multi-unit, global partners: Thomas Keller Restaurant Group (16 locations), The Wing (13 locations) •Developed long-term strategies for location rollouts, product launches, and other business development efforts•Led a team of up to 5 account managers in implementing new initiatives, projects, and quality control •Created large scale coffee training programs, cafe build-outs, equipment plans, and opening cafe operations

Greater Los Angeles Area

•Directed wholesale operations for the greater Los Angeles area + Southwest •Conducted in-bound & out-bound sales: cafes, hotels, grocery, restaurants, office; on-boarded $960K worth of business •Managed a team of local wholesale account managers in daily operations and long-term professional development •Fostered and maintained relationships with strategic partners and vendors through collaborative special events and trade shows

Greater Los Angeles Area

•Provided personalized support for 50+ Southern California accounts including: The Sprout Restaurant Group, Juice Served Here •Consulted and coordinated coffee program needs for new clients: equipment selection & lay-out, installation & calibration, training schedule & execution, initial coffee & smallware order, soft & grand opening day support •Developed customized written and practical training materials for wholesale partners •Taught hands-on/ lecture style / on-site / in-lab training sessions

Los Angeles, California

•Hired new members and trained existing ones to cultivate strong specialty coffee team•Streamlined communication and cross-training between café staff and pastry department•Showcased elaborate pastry display and gained in-depth knowledge of French & American style pastries•Implemented newly design opening/closing/mid sheets, disciplinary code of conduct•Ordered supplies from vendors and conducted monthly inventory

•Led a team of 1 to 3 staff members for opening and closing shifts •Crafted espresso and coffee-based beverages according to Klatch and customer standards•Calibrated multiple espressos continuously, served every hot beverage with latte art, adjusted pour over technique to match customer’s preference •Prepped and assembled made-to-order sandwiches & salads, baked pastries daily •Counseled newcomers in establishing their comfort and knowledge of Klatch•Guided upcoming shift leads through their new responsibilities•Instructed in-store cuppings and demonstrated new products and brewing methods

Bachelor Of Arts (B.A.), Women'S Studies

Environmental Studies