Tarra Samuelson Email & Phone Number

Phoenix, Arizona, United States

Foster growth and business development within the SoPac region: CA, AZ. NV, and HI. Drive sales through consultative sales of specialty tea programs for cafes, restaurants, bars, hospitality venues, and more.

• Offer curated and personalized consulting services to coffee companies throughout the U.S.A:
• Barista Training, including Mix-n-Match options as well as SCA Barista Foundations & Intermediate
• Business plan development and sales strategies
• Equipment Selection & Bar Lay-Out
• Roaster & Product Alignment
• Hourly Consultation

Phoenix, Arizona, United States

• Direct all wholesale operations and wholesale employees at Provision Coffee
• Implement and conduct business development strategies, including all sales and partnership programs
• Manage wholesale customer experience, including acting as main point of contact during the sales, on-boarding, and customer stage
• Integrate and launch systems, S.O.P's, and platforms in regards to department management, such as online ordering sites, new integrations, and more
• Work alongside Coffee Manager to forecast green coffee needs up to 12 months in advance, quality control all coffees on a weekly basis through SCA Cupping protocols, launch all new coffees offerings
• Work alongside Owner to execute company vision

Los Angeles

• Oversaw coffee programs for multi-unit, global partners: Thomas Keller Restaurant Group (16 locations), The Wing (13 locations)
• Developed long-term strategies for location rollouts, product launches, and other business development efforts
• Led a team of up to 5 account managers in implementing new initiatives, projects, and quality control
• Created large scale coffee training programs, cafe build-outs, equipment plans, and opening cafe operations

Greater Los Angeles Area

• Directed wholesale operations for the greater Los Angeles area + Southwest
• Conducted in-bound & out-bound sales: cafes, hotels, grocery, restaurants, office; on-boarded $960K worth of business
• Managed a team of local wholesale account managers in daily operations and long-term professional development
• Fostered and maintained relationships with strategic partners and vendors through collaborative special events and trade shows

Greater Los Angeles Area

• Provided personalized support for 50+ Southern California accounts including: The Sprout Restaurant Group, Juice Served Here
• Consulted and coordinated coffee program needs for new clients: equipment selection & lay-out, installation & calibration, training schedule & execution, initial coffee & smallware order, soft & grand opening day support
• Developed customized written and practical training materials for wholesale partners
• Taught hands-on/ lecture style / on-site / in-lab training sessions

Los Angeles, California

• Hired new members and trained existing ones to cultivate strong specialty coffee team
• Streamlined communication and cross-training between café staff and pastry department
• Showcased elaborate pastry display and gained in-depth knowledge of French & American style pastries
• Implemented newly design opening/closing/mid sheets, disciplinary code of conduct
• Ordered supplies from vendors and conducted monthly inventory

• Led a team of 1 to 3 staff members for opening and closing shifts
• Crafted espresso and coffee-based beverages according to Klatch and customer standards
• Calibrated multiple espressos continuously, served every hot beverage with latte art, adjusted pour over technique to match customer’s preference
• Prepped and assembled made-to-order sandwiches & salads, baked pastries daily
• Counseled newcomers in establishing their comfort and knowledge of Klatch
• Guided upcoming shift leads through their new responsibilities

Bachelor Of Arts (B.A.), Women'S Studies

Environmental Studies