Tarryn Lyle Email & Phone Number

Baulkham Hills, New South Wales, Australia

Norwest

Thornleigh, New South Wales, Australia

Sydney, Australia

B2B. A member of the executive team responsible for developing and executing ATL, TTL and BTL campaigns to support multiple brand strategies and business objectives, including new product releases, events, internal and external comms for Australia and New Zealand, digital campaigns and social media content strategies.Key achievements include winning the 2019 International Marketing award by PROLIGHTS and planning and executing the migration of a successful new website including CRO, resulting in a dramatic increase in qualified leads (+1200%). Also responsible for several successful product launches, streamlining processes, harnessing social media and traditional media opportunities and mentoring and managing a team of two (up to 5 including contractors). Show Technology is an exclusive distributor of premium European professional lighting brands including Martin Professional (by Harman by Samsung), Claypaky (an Osram business), Ayrton, PROLIGHTS and many others. www.showtech.com.au

Africa

Travelling for 6 months, back to Sydney from November 2017

Sydney, Australia

B2B. Responsible for developing and implementing the brand strategy to increase market share in Australia and the USA. Responsible for marketing and promotions activities directed at increasing lead generation for digital agency ‘reinteractive’.Key achievements include establishing the marketing department, strengthening the company positioning and establishing brand recognition through targeted digital and traditional campaigns, website technical optimization, content curation and social media and traditional media opportunities; launching and promoting new service offerings; mentoring 2x junior team members. www.reinteractive.com

Sydney Cbd

B2B + B2C. Working closely with the National Marketing Director to implement the national rebranding strategy across 70+ offices in Australia with over 700 staff. Helping to manage stakeholder expectations, optimising and implementing digital marketing platforms and supporting the team to roll out internal and external communications strategies, including rebranding 70+ offices. Managing external design agencies and mentoring a junior team member. www.opg.net

Sydney, Australia

B2C. Responsible for implementing the rebrand strategy, supporting the grassroots movement with marketing material and digital marketing advice. Also responsible to managing and implementing and executing digital campaigns with corporate and government partners. Responsible for updating and maintaining several brand websites and social media presence and mentoring an assistant designer. Managed external development agency activities which included working with TBWA/DAN, WiTHCollective, Adrenalin Media as budgets permitted.Major Australian brands include Coles, Woolworths, Westpac, Be Natural, Holden, Qantas, Yates, Spicers, State and National Government, celebrity ambassadors + more. www.landcareaustralia.com.au | www.juniorlandcare.com.au | www.coastcare.com.au | www.landcarelife.com.au

B2B + B2C. As a freelancer the scope of work varied from project to project, assisting various companies in implementing brand identity; establishing basic digital marketing practices and implementing CMS websites as well as implementing rinse and repeat strategies applicable to their business needs to improve lead generation.Achievements include an increase in leads, improved lead quality, stronger brand positioning. Client industries include: Finance, Marketing, Education, IT, HR, Professional Services, Food & Beverage/Hospitality and Medical services.

B2B. Responsible for streamlining business delivery processes and operational activities. Point of contact for key accounts and strategic communications therein.

9 month contract position training over 150 international students on the fundamentals of prepress/print design and how to use Adobe applications in a PC environment for print and web projects.

Starting as a part-time role during full-time studies as the Courses Administrator, developing skills and growing with the organisation through Logistics Coordinator, Deputy Production Manager to Production Manager, (and later was asked back to the company as the Production Manager and Deputy Training Manager in 2010). Responsible for organising training schedules, venues, trainers, materials and logistics for training, as well as the post-training administration, design of certificates and legal records keeping.

Masters Degree (Eqf Postgraduate Diploma), Digital Marketing

Advanced Diploma (Professional Diploma), Digital Marketing

Writing Effective Copy, Copywriting For Web, Print & Radio

Writing effective copy

Diploma In It Multimedia Integration, It Multimedia Integration

Diploma in Multimedia Integration

Matric Exemption (Year 12/Hsc Equivalent), Hsc

HSC + exemption