18 years experience in Retail sales and operations of sports brand.

ZONAL SALES MANAGER – NORTH for Franchise Business (Nike, Levi’s & Clarks)Managing over 110 stores with a total revenue in excess of Rs.300cr. across North India. These include 74 Nike, 32 Levi’s & 4 Clark’s stores. Managing a team of 7 Area Managers, who are directly responsible for the Stores’ sales & operations. Key Responsibility Areas – Top-line delivery – ensure that the Revenue Targets of each Area/ Brand/ Store are achieved. This entails periodic Reviews of the Area Managers to cover following aspects -Store-wise Performance and delivery against targetsManpower Assessment & review of store teams’ performanceProduct Assessment - addressing product requirements within the region; close coordination with Buying and Planning Teams to address product Gaps.Reviews with the respective Brands’ Teams to push for the right Marketing, Promotional and Product strategies to achieve Sales Targets.Bottom-line Delivery - Ensuring that the Profitability targets of each Area/ Brand/ store are achieved. This entails periodic Reviews of the Area Managers to cover –Store Rentals assessment, and scope for negotiationsStore Operational Costs’ assessment and control, including manpower costs and other operational costs. Store relocation/ closure recommendations, if profitability cannot be achieved. Store Operations - ensure all ASM’s maintain the hygiene standards across stores, and Retail operations’ SOPs are followed strictly. Business Development - Generating leads for Expansion as per business objectives, and coordinating with the BD Team and the Brand Teams, to close in on the commercials.

A Start-up launched under the SSIPL Banner in Dec2015, took the Business from 35 stores to 80 stores in 1.5 years. Responsible for pan-India Business and Expansion, and along with a Team of 5 Area Managers, implemented the Best Practices of Franchise Retail in “Owned Retail”.Key Responsibility Areas – Top-line delivery Bottom-line Delivery Store Operations Business Development -

Managed between 45-50 Nike stores across North India.

NIKE Store Manager, NIKE Store Floor manager