Managing the after-market business of Auto Components manufactured by N K MINDA & A K MINDA Group of Companies in India & South Asia.

Brought the Global Brand ( 2nd biggest Home Appliances Brand of the World ) to India and set it up as per strategic Intent of the Global Outfit and aligning the same with India- strategy . Right from FIPB Clearance to setting up Pan- India Operations including Manufacturing / Sourcing of a Large range of Appliances / Consumer Electronic Products, strategizing & implementing Brand Communications for Discerning Consumers in India , recruitment of Large number of Personnel for all - India Operations and simultaneous appointment of Distribution Network was carried out in fastest possible time frame & Start- up of business Operation as head of India Operations.

As Marketing Director I had the responsibility of Promoting the J K Tyre Brand in India and also look after Sales & Distribution responsibilities of JK and Vikrant Brands in India. The responsibility domain included Institional Customers like OEMs, Defence, State Transport and most importantly the huge After - Market . Had the greatest satisfaction of turning JK as the No.1 Brand in India & also the largest Tyre Exporter in the country. The best and most appropriate Brand Communication was institutionalized thru' Motor Sports , the first of its kind & most innovative in the country.