*Driving sales and P&L of domestic & branded supply in Women's Western Wear. *Responsible for end to end customer experience, growth and profitability of the category. *Planning promotions, assortment, range based on market & fashion trends.*Launching of PL & SMU lines.

a) Plan sale campaigns and promotions based on sale, market & fashion trends to create demand.b) Conceptualize communication and visuals for sale and non-sale creatives.c) Plan content creation strategy for Push Notifications, Promotional, Look-book & Influencer marketing videos.d) Leading Video Content generation from Influencers for social media and video based retailing.

*Handled inventory based business of international & national brands like M&S, USPA, Adam's Kids, Lee Cooper.*Responsible for placing buys, assortment & range planning, driving sales of set of brands handled by me.*Co-drove monetization from Kid's Clothing brands which added to the bottom line of the category.*Lead store front layout and visual merchandising of category page and worked cross functionally with Creative, Marketing & Tech team.

*Part of Snapdeal's Branded Fashion inventory based business model.*Handled portfolio of International & National brands like Vero Moda, Only, And, Global Desi, Vishudh, Tokyo Talkies etc.*Responsible for placing season & in-season buys, planning assortment & range basis OTB.*Planning and execution of lookbook campaigns.